RWD Killed My Process, Converge RVA

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Ben Callahan RWD KILLED MY PROCESS @bencallahan Wednesday, October 16, 13

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Wednesday, October 16, 13

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Before RWD, we pretended like things were pretty simple. Wednesday, October 16, 13

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1024ish 768ish fixed width Wednesday, October 16, 13

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DESIGN FRONT-END BACK-END LAUNCH! Linear Workflow Wednesday, October 16, 13

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DESIGN FRONT-END BACK-END LAUNCH! THINK ABOUT USERS Linear Workflow Wednesday, October 16, 13

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DESIGN FRONT-END BACK-END LAUNCH! Linear Workflow THINK ABOUT USERS THROW IN SOME CONTENT Wednesday, October 16, 13

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Slightly Better Linear Workflow CONTENT UX DESIGN FRONT-END BACK-END LAUNCH! Wednesday, October 16, 13

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Why hello, RWD. Wednesday, October 16, 13

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Why hello, RWD. Wednesday, October 16, 13

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THIS IS AWESOME, LET’S JUMP IN! Wednesday, October 16, 13

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Linear Workflow Now with RWD! CONTENT UX DESIGN FRONT-END BACK-END LAUNCH! Wednesday, October 16, 13

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Ditto! Now with RWD! Linear Workflow CONTENT UX DESIGN FRONT-END BACK-END LAUNCH! Me too! Wednesday, October 16, 13

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This doesn’t work. Wednesday, October 16, 13

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Linear Workflow Problem LAUNCH DESIGN FRONT END BACK END CONTENT DECISIONS MADE DECISIONS MADE DECISIONS MADE DECISIONS MADE Wednesday, October 16, 13

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We need to invite others into the process Wednesday, October 16, 13

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CONTENT UX FRONT-END DESIGN BACK-END “1 Deliverable” Workflow Wednesday, October 16, 13

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CONTENT UX FRONT-END DESIGN BACK-END “1 Deliverable” Workflow Wednesday, October 16, 13

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CONTENT UX FRONT-END DESIGN BACK-END “1 Deliverable” Workflow Wednesday, October 16, 13

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CONTENT UX FRONT-END DESIGN BACK-END “1 Deliverable” Workflow Wednesday, October 16, 13

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LAUNCH DESIGN FRONT END BACK END CONTENT DECISIONS MADE DECISIONS MADE DECISIONS MADE DECISIONS MADE CONTENT UX FRONT-END DESIGN BACK-END Wednesday, October 16, 13

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LAUNCH DESIGN FRONT END BACK END CONTENT DECISIONS MADE DECISIONS MADE DECISIONS MADE DECISIONS MADE CONTENT UX FRONT-END DESIGN BACK-END UX FRONT-END DESIGN LAUNCH DESIGN FRONT END BACK END CONTENT DECISIONS MADE DECISIONS MADE DECISIONS MADE DECISIONS MADE Wednesday, October 16, 13

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ND DESIGN So, how do we advance design through a “1 deliverable” workflow? Wednesday, October 16, 13

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WEB DESIGNERS STILL USE PHOTOSHOP! Wednesday, October 16, 13

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Dissecting Design PRODUCTIVITY TIME Wednesday, October 16, 13

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Dissecting Design PRODUCTIVITY TIME Wednesday, October 16, 13

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Dissecting Design PRODUCTIVITY TIME Wednesday, October 16, 13

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Establish the Aesthetic DISSECTING DESIGN Wednesday, October 16, 13

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Solve the Problem DISSECTING DESIGN Wednesday, October 16, 13

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Refine the Solution DISSECTING DESIGN Wednesday, October 16, 13

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Wednesday, October 16, 13

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Establish the Aesthetic DISSECTING DESIGN Wednesday, October 16, 13

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DISSECTING DESIGN ‣ Style Comparisons ‣ Style Tiles ‣ Style Prototypes Establish the Aesthetic Wednesday, October 16, 13

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Style Comparisons ESTABLISH THE AESTHETIC “I could create an illustration or a 3D rendering of what I want my new office to look like, but that doesn’t take advantage of his great ideas. It’s dictation, not collaboration. Instead, I show him a Pinterest board my wife and I created.” @danielmall http://danielmall.com/articles/the-post-psd-era/ Wednesday, October 16, 13

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Style Comparisons ESTABLISH THE AESTHETIC Light vs Dark Wednesday, October 16, 13

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Style Comparisons ESTABLISH THE AESTHETIC Flat vs Textured Wednesday, October 16, 13

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Style Comparisons ESTABLISH THE AESTHETIC Illustration vs Photography Wednesday, October 16, 13

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Style Tiles ESTABLISH THE AESTHETIC Wednesday, October 16, 13

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Style Tiles ESTABLISH THE AESTHETIC Wednesday, October 16, 13

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Style Tiles ESTABLISH THE AESTHETIC Wednesday, October 16, 13

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Style Prototypes ESTABLISH THE AESTHETIC Wednesday, October 16, 13

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USE TOOLS YOU ARE COMFORTABLE WITH TO ESTABLISH THE AESTHETIC HOW TO DECIDE Wednesday, October 16, 13

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Cool, so what happens next? Wednesday, October 16, 13

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Solve the Problem DISSECTING DESIGN Wednesday, October 16, 13

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DISSECTING DESIGN ‣ Static Design Tools ‣ Responsive Design Tools ‣ HTML/CSS Solve the Problem Wednesday, October 16, 13

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Static Design Tools SOLVE THE PROBLEM Wednesday, October 16, 13

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Static Design Tools SOLVE THE PROBLEM Wednesday, October 16, 13

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Static Design Tools SOLVE THE PROBLEM Wednesday, October 16, 13

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Responsive Design Tools SOLVE THE PROBLEM Wednesday, October 16, 13

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SOLVE THE PROBLEM Responsive Design Tools Wednesday, October 16, 13

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SOLVE THE PROBLEM Responsive Design Tools Wednesday, October 16, 13

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HTML/CSS SOLVE THE PROBLEM Wednesday, October 16, 13

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HTML/CSS SOLVE THE PROBLEM Wednesday, October 16, 13

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HTML/CSS SOLVE THE PROBLEM Wednesday, October 16, 13

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Layout vs Modules SOLVE THE PROBLEM Wednesday, October 16, 13

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Layout vs Modules SOLVE THE PROBLEM Wednesday, October 16, 13

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Layout vs Modules SOLVE THE PROBLEM Wednesday, October 16, 13

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YOU BEST SOLVE PROBLEMS USING TOOLS YOU ARE FLUENT WITH HOW TO DECIDE Wednesday, October 16, 13

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SOLVE THE PROBLEM Wednesday, October 16, 13

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Unconscious Incompetence SOLVE THE PROBLEM Wednesday, October 16, 13

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Unconscious Incompetence Conscious Incompetence SOLVE THE PROBLEM Wednesday, October 16, 13

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Unconscious Incompetence Conscious Incompetence Conscious Competence SOLVE THE PROBLEM Wednesday, October 16, 13

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Unconscious Incompetence Conscious Incompetence Conscious Competence Unconscious Competence SOLVE THE PROBLEM Wednesday, October 16, 13

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Fluency SOLVE THE PROBLEM Wednesday, October 16, 13

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Refine the Solution DISSECTING DESIGN Wednesday, October 16, 13

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DISSECTING DESIGN ‣ Static Design Tools ‣ Design Pairing Refine the Solution Wednesday, October 16, 13

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Don’t Use Static Design Tools REFINE THE SOLUTION LAUNCH DESIGN FRONT END BACK END CONTENT DECISIONS MADE DECISIONS MADE DECISIONS MADE DECISIONS MADE Wednesday, October 16, 13

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Instead of static design hand-offs, consider design pairing REFINE THE SOLUTION Wednesday, October 16, 13

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Design Pairing REFINE THE SOLUTION Wednesday, October 16, 13

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Design Pairing REFINE THE SOLUTION Wednesday, October 16, 13

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Design Pairing REFINE THE SOLUTION Wednesday, October 16, 13

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Design Pairing REFINE THE SOLUTION Wednesday, October 16, 13

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Wednesday, October 16, 13

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You don’t want to do the long tail more than once REFINE THE SOLUTION Wednesday, October 16, 13

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The Switching Point REFINE THE SOLUTION Wednesday, October 16, 13

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EFFICIENCY IS KEY WHEN REFINING A DESIGN SOLUTION HOW TO DECIDE Wednesday, October 16, 13

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Establish Solve Refine ................. Comfort ....................... Fluency ................... Efficiency Guidelines for Selecting Tools Wednesday, October 16, 13

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Establish Solve Refine ..... Style Prototype ......... Sketching + PSD .... In-Browser Pairing Tools we use at Sparkbox Wednesday, October 16, 13

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Photo Credit: Jay Maisel Wednesday, October 16, 13

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Photo Credit: Jay Maisel Wednesday, October 16, 13

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Photo Credit: Jay Maisel Wednesday, October 16, 13

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Group improvisation is a challenge. Aside from the weighty technical problem of collective coherent thinking, there is the very human, even social need for sympathy from all members to bend for the common result. Bill Evans Wednesday, October 16, 13

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Group Improvisation Wednesday, October 16, 13

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Group improvisation requires individuals on a team to... be skilled Wednesday, October 16, 13

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Group improvisation requires individuals on a team to... be humble Wednesday, October 16, 13

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Group improvisation requires individuals on a team to... be empathetic Wednesday, October 16, 13

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Skill Humility Empathy Wednesday, October 16, 13

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Wednesday, October 16, 13

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Wednesday, October 16, 13

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Wednesday, October 16, 13

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Wednesday, October 16, 13

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Create guidelines instead of rigid process Wednesday, October 16, 13

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The amount of process required is inversely proportionate to the skill and experience of your team. Wednesday, October 16, 13

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Create the perfect, fully- documented, all-encompassing web design and development process. Or... Wednesday, October 16, 13