The Stripe onboarding flow

Twitter embraced the new Stripe homepage. How about its user onboarding? @fmerian

Overview Step 2. Sign up. Step 3. Welcome to Stripe! Step 1. Home. Easy as 123? @fmerian

Step 1. Create your Stripe account. The signup page reminds the key benefits: quick, unified, trustworthy. @fmerian

Still, the signup form might be simpler. @fmerian Step 1. Create your Stripe account.

Alternative. Fewer inputs and a logo cloud for an optimized signup page. An alternative could have been to add a logo cloud to inspire action. @fmerian

Step 2. Welcome to Stripe! The main dashboard, already. It's really quick get started! @fmerian

Step 2. Welcome to Stripe! On the other hand, it displays a lot of data. It could have been different for easier adoption. @fmerian

Step 3 Get started Step 4 Welcome to Stripe! Alternative. Get started with Stripe. One option would be to add an extra step to focus on what the user really wants to achieve. Less is more. @fmerian

Step 2. Welcome to Stripe! Little big detail. Stripe lets you view test data so you don't start from a blank page. Brilliant. @fmerian

Step 2 Create your account Step 1 Home Step 3 Welcome to Stripe! Recap @fmerian

Lessons learned.

Set expectations. Your onboarding experience reflects your value proposition. Take Stripe: Start accepting payments instantly. @fmerian Step 2 Step 1 Step 3

Don't let your users start from a blank page. If you're struggling, one workaround is to display test data. @fmerian

Add social proof on your signup page to inspire action. @fmerian

Twitter embraced the new @Stripe homepage. How about its user onboarding? Florent Merian @fmerian CLICK TO TWEET 10 21 15 Thanks for reading! My review 👉 Over to you, what struck you the most in this onboarding experience? Spread the word! @fmerian

I review onboarding experiences from great B2B SaaS companies and share how I'd optimize them once a week. One more step