Slide 67
Slide 67 text
So if there are about 20,000 people eligible for this email every day, and their average
purchase is $40, our model looks like this.
I plugged in some guesses for how many people would complete the purchase, starting at 1%
on the lower end. I think 1% is a reasonable guess because these people are already pretty
far down the checkout funnel.
On the low end of things, we’d sell $8,000 more per day.