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DC vs Marvel
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DC vs Marvel
What do you know about
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Marvel vs. DC Introduction
Heroes • Villains • Sidekicks • Teams-ups • Themes
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A Brief History of DC Comics
1934: National Allied
Publications
1935: Superman
1937: Detective
Comics
1939: Batman
1940: DC Logo
1966: Batman TV show
1967: Purchased by
Kinney National (WB)
1970: Jack Kirby
1976: Jenette Kahn -
directorial editor
1980: New Teen Titans
2005: Batman Begins +
DC spin logo
2009: WB Restructuring
2011: The New 52
2012: Rebrand + Dark
Knight Rises + Arrow TV
show
2016: Rebirth / rebrand
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A Brief History of Marvel Comics
1932: Magazine
publishing company
1939: Timely Comics
(later Atlas) #1
1941: Capt America
1961: Stan Lee + Jack
Kirby (Marvel)
1962: Spiderman
1963: X-men
1986: Company sold
1988: McFarlane’s
Spiderman
1991: IPO (40% sold)
1992-1995: Numerous
acquisitions
1996: Bankrupt
1998: Emerges from
bankruptcy
2000: X-men movie
2002: Spiderman
movie
2009: Bought by
Disney ($4.3 billion)
2015: Disney + Sony =
Spiderman in Capt
America Civil War
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DC vs Marvel
Company Comparison
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Marvel vs. DC Comic Companies
Which is more successful?
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DC vs Marvel
Characteristics
● Old-fashioned, traditional
● Sluggish, conservative
● 50% sell-through rate
● 1930s-40s
● Eisenhower
● Great Depression / WWII
● Establishment
● Capes
● Targeting youth
● Edgier, hipper
● Progressive
● 70% sell-through rate
● 1950s-60s
● JFK
● Hippies / Vietnam War
● Anti-establishment
● No capes
● Targeting young adults
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DC vs Marvel
Characteristics
● Old-fashioned, traditional
● Sluggish, conservative
● 50% sell-through rate
● 1930s-40s
● Eisenhower
● Great Depression / WWII
● Establishment
● Capes
● Targeting youth
● Edgier, hipper
● Progressive
● 70% sell-through rate
● 1950s-60s
● JFK
● Hippies / Vietnam War
● Anti-establishment
● No capes
● Targeting young adults
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DC vs Marvel
Heroes
● Superman
● Batman
● Wonder Woman
● Gods, super-powered beings
trying to be human
● “God” struggles
● Unlimited resources
● Flawless, too perfect, clean &
tidy, boy scouts
● Born good guys, perfect hero
● Fantastic Four
● Spiderman
● X-men
● Humans, accidentally
granted super-powers
● “Real” struggles
● Limited resources
● Flawed, imperfect,
messy, regular people
● Anti-hero
(ex in notes, page 2)
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DC vs Marvel
Heroes
● Superman
● Batman
● Wonder Woman
● Gods, super-powered beings
trying to be human
● “God” struggles
● Unlimited resources
● Flawless, too perfect, clean &
tidy, boy scouts
● Born good guys, perfect hero
● Fantastic Four
● Spiderman
● X-men
● Humans, accidentally
granted super-powers
● “Real” struggles
● Limited resources
● Flawed, imperfect,
messy, regular people
● Anti-hero
(ex in notes, page 2)
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DC vs Marvel
Universe
● Perfect art
● Lacked flair, danger, energy
(esp covers)
● Individual fiefdoms
● Not reading other books,
not using other talent
● Characters rarely cross-over
● One-off stories, disjointed
universe
● Characters only = stars
● Imperfect, stylized
● “Stand across the room
and know a Marvel cover”
● Cornucopia of creativity
● Reading, sometimes
stealing, poaching from DC
(and vice versa)
● Characters exist in the
same universe
● Coherent Marvel universe
● Writers / artists = stars
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DC vs Marvel
Universe
● Perfect art
● Lacked flair, danger, energy
(esp covers)
● Individual fiefdoms
● Not reading other books,
not using other talent
● Characters rarely cross-over
● One-off stories, disjointed
universe
● Characters only = stars
● Imperfect, stylized
● “Stand across the room
and know a Marvel cover”
● Cornucopia of creativity
● Reading, sometimes
stealing, poaching from DC
(and vice versa)
● Characters exist in the
same universe
● Coherent Marvel universe
● Writers / artists = stars
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DC vs Marvel
Multimedia
● First, best to TV / movies
○ 1966: Batman TV
○ 1978: Superman I
○ Innovative, risk-taking
○ Retained rights
○ Live action TV
● First to publish European
style books (no ads)
○ 10% direct sales
● Shoddy movie / TV work
○ More conservative,
controlling of universe
○ Sold rights
○ Animated TV
● First to direct sales
○ 20% direct sales
○ Multiple covers
○ Collectibles
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DC vs Marvel
Multimedia
● First, best to TV / movies
○ 1966: Batman TV
○ 1978: Superman I
○ Innovative, risk-taking
○ Retained rights
○ Live action TV
● First to publish European
style books (no ads)
○ 10% direct sales
● Shoddy movie / TV work
○ More conservative,
controlling of universe
○ Sold rights
○ Animated TV
● First to direct sales
○ 20% direct sales
○ Multiple covers
○ Collectibles
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DC vs Marvel
cinematic Universes
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Marvel vs. DC Videos
Top 10 Differences
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DC vs Marvel
Movies & TV
● Zack Snyder (Man of Steel)
○ Director controlled
● Team-up / fighting first, then
individual intro films
● Superman vs. Batman
○ Straight men
○ Dark, gritty, violent
● DCEU - no overlap, more
variety (not as strong,
cohesive)
● Kevin Feige (Avengers?)
○ Overseen from above
● Individual intro films first,
then team-ups
● Capt America: Civil War
○ Pranksters
○ Colorful, humor, light
● MCU - all characters
together, united vision
(more planning = payoff)
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DC vs Marvel
Movies & TV
● Zack Snyder (Man of Steel)
○ Director controlled
● Team-up / fighting first, then
individual intro films
● Superman vs. Batman
○ Straight men
○ Dark, gritty, violent
● DCEU - no overlap, more
variety (not as strong,
cohesive)
● Kevin Feige (Avengers?)
○ Overseen from above
● Individual intro films first,
then team-ups
● Capt America: Civil War
○ Pranksters
○ Colorful, humor, light
● MCU - all characters
together, united vision
(more planning = payoff)
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Scene
Fights!
From ScreenCrush
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Batman v Superman.... Captain America: Civil War
Justice League.... Avengers
Wonder Woman.... Captain America
Suicide Squad.... Guardians of the Galaxy
Aquaman.... Black Panther
The Dark Knight.... Logan
Man of Steel.... Iron Man
Wonder Woman.... Thor
SnyderVerse.... MCU
Snyder Cut.... Josstice League
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Batman v. Superman
Captain America: Civil War
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Avengers
Justice League
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Wonder Woman
Captain America
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Guardians of the Galaxy
Suicide Squad
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Black Panther
Aquaman
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Logan
Dark Knight Rises
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Iron Man
Man of Steel
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Thor
Wonder Woman
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MCU
SnyderVerse
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Snyder Cut
Josstice League
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All Differences from Theatrical Version
Top 10 Biggest Changes
Film-making Comparison
23 Biggest Changes
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DC vs Marvel
Upcoming features
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The Suicide Squad (8.6.2021)
The Batman (3.22.2022)
Black Adam (7.29.2022) (alternate)
TV: Titans Season 3 (8.12.2021)
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Black Widow (7.7.2021)
Shang-Chi (9.3.2022)
Eternals (11.4.2021)
TV: What If…? (8.11.2021)
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Venom 2: Let There Be Carnage
9.15.2021
?
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DC vs Marvel
Winner?
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Team Coco
Batman Wants to Join the Marvel Universe
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Brand
battle!
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DC vs Marvel
Other Big Rivalries
B
a
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DC vs Marvel
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DC vs Marvel
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DC vs Marvel
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DC vs Marvel
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DC vs Marvel
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DC vs Marvel
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DC vs Marvel
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DC vs Marvel
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DC vs Marvel
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DC vs Marvel
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DC vs Marvel
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DC vs Marvel
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DC vs Marvel
Others?
Vs
Korean
comics?
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THANKS!
Any questions?
Watch some more trailers?
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