Humans
Emotions
Perceptions
Expectations
Thoughts
Actions
Abilities and Disabilities
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Design for
Human
Experience
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User Experience
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Experience
All these dimensions…
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Experience
All these dimensions…
Through time…
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Experience
All these dimensions…
Through time…
In context.
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A story…
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Context
Hungry
Wants pancakes
On mobile phone
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Dimensions
Doing
Thinking
Feeling
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Experience
Her journey trying
to find pancakes.
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Thinking / Feeling / Doing
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Thinking / Feeling / Doing
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Thinking: Just what I want!
Feeling: Relief, excitement.
Doing: Clicking as fast as possible.
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Thinking / Feeling / Doing
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Thinking: I’m outta here.
Feeling: Anger, frustration.
Doing: Abort. Go back until stable.
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User Experience
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At every moment…
Emotions
Perceptions
Expectations
Thoughts
Actions
Abilities and Disabilities
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Your Website
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The experience
starts before
your site.
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It starts with the
user’s goal.
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The heart of UX
1. Who are your users?
2. What are their goals?
3. How can we help?
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UX principles
(things to stand for)
Inspired by http://www.sitepoint.com/5-simple-ux-principles-guide-product-design/
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Make it easy.
PRINCIPLE #1
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Make it clear.
PRINCIPLE #2
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Build trust.
PRINCIPLE #3
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Make it familiar.
PRINCIPLE #4
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Strive to delight.
PRINCIPLE #5
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1. Make it easy
2. Make it clear
3. Build trust
4. Make it familiar
5. Strive to delight
PRINCIPLES
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UX process
(things to do)
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The how of UX
User Research + Analytics
Personas
User Stories
Information Architecture
Content Strategy
Storyboarding
Experience Mapping
Wireframes
Task Flows
Testing
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Start small.
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Start with the
user(s), then
define the
experience.
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1. Know your users
(and what they need)
User Research + Analytics
Personas
Experience Mapping
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2. Unpack their goals
User Stories
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3. Hypothesize a design
Storyboarding
Information Architecture
Content Strategy
Task Flows
Wireframes
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4. Test your design
Testing
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5. Refine your design
Storyboarding
Information Architecture
Content Strategy
Task Flows
Wireframes
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etc.
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1. Know your users
2. Unpack their goals
3. Hypothesize a design
4. Test your design
5. Refine your design
PROCESS
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An example…
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1. Know your users
2. Unpack their goals
3. Hypothesize a design
4. Test your design
5. Refine your design
PROCESS
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UX pitfalls
(things to consider)
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“But my [boss/dean/
colleague] wants…”
PITFALL #1
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Delicate balance
User goals
Our goals for the user
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When in doubt…
TEST TEST TEST
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“Let’s do all the UX,
all at once!”
PITFALL #2
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“I’m not an expert.”
PITFALL #3
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Embrace doing
Try, test, iterate
Find community
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“No one is listening…
my design isn’t getting
implemented.”
PITFALL #4
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Bring others along
Engage stakeholders in
the process
Tell the story
Show the value
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1. Test Test Test
2. Start small
3. Embrace doing
4. Bring others along
STRATEGY FOR PITFALLS
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UX is no longer
a luxury, it is a
baseline.
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UX is everyone’s
responsibility.
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Advocate for your
users, and promise
to do good.
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Remember…
1. Who are your users?
2. What are their goals?
3. How can we help?