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The Exorcist (1973) @ Warner Bros.

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The Evil Dead II (1987) @ Paramount Pictures

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HOW TO DESIGN FOR CONSTANT CHANGE …and not go mad.

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In castles, not too far away…

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Enter: web design.

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Cabin in the Woods (2012) @ Lionsgate

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No prescriptions. They Live (1988) @ Universal Pictures

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THREE STRUCTURES ! ! ! 1. Team 2. Project 3. Design The Innkeepers (2012) @ Magnet Releasing

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THIS IS HOW WE FIGHT BACK. The Shining (1980) @ Warner Bros.

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TEAMING UP for SUCCESS Night of the Living Dead (1968)

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Halloween (1978) @ Warner Bros.

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Designer Developer Client

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Designer Developer Client

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Designer Developer Client

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THE CHAMP The Descent (2005) @ Pathé

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No surprises. You’re Next (2011) @ Lionsgate

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No blame. Invasion of the Body Snatchers (1978) @ United Artists

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EMBEDDED TEAMS ! • Bring the client in closer • Find your “Champ” • No surprises, no blame

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PROJECT MANAGEMENT for CONSTANT CHANGE The Innkeepers (2012) @ Magnet Releasing

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WICKED PROBLEMS 1. Not done. Better. 2. Try everything. 3. Not fail. Learn. Godzilla (1954) @ Toho

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agile: not that scary. Rosemary’s Baby (1968) @ Paramount Pictures

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Communication: not that difficult. Halloween (1978) @ Warner Bros.

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Is it broken? Poltergeist (1982) @ United Artists

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RESEARCH › DESIGN › BUILD

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RESEARCH › DESIGN › BUILD ‹ REPEAT ‹

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PROJECTS ! • Treat like Wicked Problems • Work in sprints • Constant communication

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MY RESPONSIVE DESIGN PROCESS The Others (2001) @ Dimension Films

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WORKING with CONSTRAINTS. Halloween (1978) @ Warner Bros.

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Mastering the dark art of fluid layout · Nathan Ford · 16/05/2014 http://alistapart.com/article/content-out-layout

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THE RIGHT CSS UNIT for the JOB ! • Percent, mostly • VW and VH for headlines and page framing • PX for media queries • Ems and exes for type and max-widths The Blair Witch Project (1999) @ Artisan Entertainment

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BIG is BEAUTIFUL, too. Little Shop of Horrors (1986) @ Warner Bros.

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EXAMPLES

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http://blog.typekit.com/2014/02/26/deriving-layout-from-your-typeface/

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http://2013.report.gridsetapp.com

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Oculus (2013) @ Relativity Media

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DESIGN ! • Work from the content out • Find the right CSS unit for the job • Let go

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@90sweb White Zombie (1932) @ United Artists

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AND WHAT WILL BE LEFT OF THEM? WHO WILL SURVIVE? The House of the Devil (2009) @ MPI Media Group

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http://media-cache-ec0.pinimg.com/236x/a2/67/8f/a2678f007607daa62959e8c67d51cb6b.jpg

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THANK YOU. ! @nathan_ford nathan@artequalswork.com ! http://3.bp.blogspot.com/-0jqDumM7Maw/UG9_VVLgLcI/AAAAAAAAErQ/G0FslTTt57o/s1600/nick_castle_mask_on_head.jpg