Slide 24
Slide 24 text
Lie n° 16 : “Our first customer
will be profitable”
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• If you say/think it is profitable, you probably have no idea of the cost of acquiring
your first customers...!
• Instead, your first customer is a test that validates a whole series of parameters and
assumptions in your Business Plan. Duration and process of the sales cycle, customer
reactions, use of the product/service, price sensitivity, perceived value, value
delivery, payment duration, and so on....
• You must study your first client with the eyes of an anthropologist, a sociologist, a
psychologist: the act of purchase, use, comment,... and adapt your offer.
• It is almost impossible for your first customer to be
profitable... and it is not even necessary...!
Credits: Photo by Tyler Delgado on Unsplash