How 'Awesome' will define SEO in the new era of AI-Powered Search

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How 'Awesome' will define SEO in the new era of AI-Powered Search Tom Vaughton CEO at speakerdeck.com/varn/ linkedin.com/in/tomvaughton/ @varnmedia

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#brightonSEO

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#brightonSEO 252,000 new websites go live every day* *Forbes

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+12 Major Algorithm Updates +3,000 Yearly Changes

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The landscape of search is evolving #brightonSEO

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AI is transforming how search engines understand & rank content #brightonSEO

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1. Natural Language Processing (NLP) #brightonSEO

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1. Natural Language Processing (NLP) 2. Voice Search #brightonSEO

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1. Natural Language Processing (NLP) 2. Voice Search 3. User Intent Analysis #brightonSEO

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1. Natural Language Processing (NLP) 2. Voice Search 3. User Intent Analysis 4. Image & Video Recognition #brightonSEO

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Is SEO going extinct? #brightonSEO

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#brightonSEO SEO has Imposter Syndrome

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What’s the secret to SEO success? #brightonSEO

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#brightonSEO

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#brightonSEO

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Change never stops #brightonSEO

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Grow through testing #brightonSEO

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Don’t only rely on AI to Understand Your Audience #brightonSEO

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Don’t take shortcuts #brightonSEO

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#brightonSEO

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If we all do the same thing, we’ll all get the same results #brightonSEO

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#brightonSEO Three Things

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THANK YOU Tom Vaughton CEO at speakerdeck.com/varn/ linkedin.com/in/tomvaughton/ @varnmedia