Road-trip to Technology for Start-Ups

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Tech Route 66 A tech road trip towards your next iteration Image Placehol +JoseLuisUgiaGonzalez @Jl_Ugia

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Beautiful Challenging Enjoyable Which road do you take when? Unattractive Easy Boring

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Let your kid drive for you and free up some time for Finding & ﬁtting your market Challenging assumptions Addressing product challenges Finding supporters Pivottng if necessary Iterating over Interviewing your users Having lots of fun Breaking it Persevering

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Keep on driving

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Deliver the promise, but take the short route 5 1 client can be enough y Don’t reinvent things a Don’t worry about rules / conventions

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Nobody cares about you …yet.

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Google - Concrete Value Proposition UI Design UX

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Facebook - Fast Development [ 1 month Time to market ﬁrst audience s Entry audience Selected students as beach head

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w Keep it simple Code as few as you can z Go around problems e Discard unnecessary features

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Twitter - Tweet & SMS U Message length Option A Analyze tweets Split into parts Send in different batches Word splitting Option B Limit tweet length

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Momenta - Picture processing A Image quality Option A Crop images Resize images Store different sizes Extra processing on clients Option B Unique size for images

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You are not alone leanstack.io https://github.com/cjbarber/ToolsOfTheTrade Github/ToolsOfTheTrade $ Save on resources [ Save time å Increase quality

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You are not alone Training PaaS / BaaS Documents + Code

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My stack, my stories Life in Auto mode Build web service / API in few days Build clients in few weeks No down times

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Comparing stacks IMAGE PLACEHOLDER IMAGE PLACEHOLDER

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Time to market 6 months Time to market 2 years AFNetworking SVProgressHUD Facebook SDK TheAmazingAudioEngine JASidePanels ! Google App Engine Crashlytics GitHub TestFlight GraphicalHttpClient Trello PhraseApp Facebook SDK ! Own hosting Backend PHP Zend GitHub TestFlight GraphicalHttpClient ! ! ! ! !