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Concepting & Branding an Event Agrita Widiasari, S.Hum (Chairman) Rifat Najmi, S.Sn (Research Manager) Sinergi Muda RM Randi Rahardyan Sandy Asrianto Shena Malsiana Vania Chandra Kirana Indonesian Youth Conference

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Concepting & Branding an Event 2

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A brand is the identity of a specific product, service, or business . A brand can take many forms, including a name, sign, symbol, color combination or slogan. Marketing Accountability Standards Board

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A brand is not an icon, a slogan, or a mission statement. It’s a promise your company can keep. This is the promise you make and keep in every marketing activity, every action, every corporate decision, every customer interaction. You promote it internally and externally. Fisk, 2007

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tangible identity logo value culture promotions service product experience intangible identity

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Tagline A frequently repeated phrase or statement that captures the essence of a brand’s promise to its stakeholder. Tagline

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The Kipling Method This method deals with six keywords that are easily attached with any possible words to create question expression. 5 w + 1 h

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Mind Map A mind map is a diagram used to visually outline information. A mind map is often created around a single word or text, placed in the center, to which associated ideas, words and concepts are added. mind map

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Who Siapa panitianya? Siapa target sasarannya? What Apa tujuannya? Apa aja isi acaranya? When Kapan mulai promosinya? Kapan acaranya diadain? Where Dimana promosinya? Dimana diadainnya? Why Kenapa diadain? Kenapa target sasarannya x? HOW Gimana cara promosinya? Gimana cara ngumpulin dananya? Berapa dananya?

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WHEN WHAT WHO WHERE ANAK MUDA WHY HOW IYC

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masalah karakter peran masa depan tren budaya anak muda

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Gantungkanlah cita- citamu setinggi langit. Soekarno I’m a dreamer. I have to dream and reach for the stars, and if I miss a star then I grab a handful of clouds. Mike Tyson

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communication

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http://IndonesianYouthConference.org

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http://facebook.com/ IndonesianYouthConference http://twitter.com/ IndonesianYouth

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http://youtube.com/ indonesianyouthconf http:// IndonesianYouth.tumblr.com/

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http:// IndonesianYouth.multiply.com/ http://foursquare.com/ indonesianyouth

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social media

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INFORMATION LISTEN COLLABORATION EXPOSURE ACHIEVEMENT

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INFORMATION

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LISTEN

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COLLABORATION

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INFORMATION LISTEN COLLABORATION EXPOSURE ACHIEVEMENT

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EXPOSURE

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ACHIEVEMENT

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INFORMATION LISTEN COLLABORATION EXPOSURE ACHIEVEMENT

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http://indonesianyouthconference.org @IndonesianYouth