Silence the Stupid
Handling Online Hate Sites With Search-Fu
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This presentation references content about
The Holocaust. Some content may be
upsetting.
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Ian Lurie
@portentint
Portent, a Clearlink Company
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Portent is a digital agency
I started in 1995.
I just sold it.
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Nope
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Yep
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If you don’t agree with my beliefs
regarding hate speech, and some of
my politics, I am about to piss you
off. I do not apologize.
Send angry tweets to @portentint.
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But use a spell checker.
You probably need one.
Photo from CNN.com
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Seriously. Spell checker.
@portentint
Photo from some idiot
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Glenn? Spell. Checker.
@portentint
Photo from FOX News
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Things that piss me off
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Things that piss me off
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Things that piss me off
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jewwatch.com
Site Rank(ed) top 3 for Head Term “Jew”
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jewwatch.com
200,000+ links
6,000+ unique domains
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Big Bully?
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Fight dirty
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Time to tear out some links!
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Step 1: Notify accidental boosters
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Use the link
analysis tool of
your choice
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Find the accidental boosters
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Find the accidental
supporters
Find the linking pages
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Recruit
others
Recruit help
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Give them a script
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Watch the links disappear
(Citation removed)
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Watch the links disappear
(spam link removed)
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Links gone from 100 domains
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Step 2: Dismantle site’s link profile
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Check JewWatch’s link
profile by IP address.
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264 linking domains on 1 IP
address? Not kosher.
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Report it
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Step 3: Dismantle supporting sites’ link profiles
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They link to JewWatch.com. They’re
not going to take their links down.
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Take a look at their link
profile. Is it kosher?
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Nope. Over 1/2 their
links from one IP
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Report it
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May work, may not, but it took 15 minutes
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Wait a second…
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Waitaminute
jewwatch.com Linking site
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Report it
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Step 4: Boost competitors
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Link ‘em
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Step 5: Straight up kick their asses
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Anyone?
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Results?
Jewwatch.com fell to #5
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Results?
Since then, they’ve been buried
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Results?
All us? Of course not
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Results?
But I bet we helped
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Results?
We made it easier on the algorithm
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Holocaust Deniers
Thousands of sites
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Holocaust Deniers
Shared theories and terminology
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Site swarming tactics
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We can’t get one site ranking for “holocaust”
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We can get lots of sites ranking
for specific questions
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Step 1: Find the shared
theories and terminology
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About the
numbers
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Claims &
questions
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Scrape Quora
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Scrape Quora
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Scrape Quora
Scrape Quora
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Scrape Quora
Scrape Quora
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“Did the Holocaust happen?”
“Is the Holocaust real?”
“Was the Holocaust real?”
“The 4 million variant”
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Step 2: Check volumes
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No content
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Step 3: Reserve domains
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How paranoid are you?
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Different registrars
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Different IDs
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Different hosting providers
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Different IPs
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I just threw them all up there on
one identity. Maybe I get caught
for setting up a blog network or
something.
If Google booted them, imagine
the headlines…