ポートフォリオのゴールを考える

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ׂ ੴ ༟ ଠ Fa b l i c , i n c . / A R T D I R EC TO R , P R I N C I PA L D E S I G N E R . @ wa r i e m o n

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' 3 * - A R T D I R E C T I O N , C I & U I D E S I G N

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ϥ Ϋ Ϛ A R T D I R E C T I O N , C I & U I D E S I G N

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'B C M J D J O D A R T D I R E C T I O N , C I & U I D E S I G N

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-0 - - A R T D I R E C T I O N , V I & U I D E S I G N

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0 ) A R T D I R E C T I O N , C I & U I D E S I G N

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- B O E 4 L J Q J O D A R T D I R E C T I O N , C I D E S I G N

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ࠓ ճ ɺ ʮ ϙ ʔ τϑΥ Ϧ Φ α Π τ Λ ͭ ͘ Ε ʂ ʯ ʜ ͱ ͍ ͏ Α ͏ ͳ ࿩ ͸ Ұ ੾ ͠ · ͤΜ ɻ ϙ ʔ τϑΥ Ϧ Φ ͷ ΰ ʔ ϧ Λ ߟ ͑ Δ

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ͳ ͥ ͳ Β ɺ ࣗ ෼ ͷ ͜ ͱ Λ ఻ ͑ Δ ํ ๏ ͷ ͻ ͱ ͭ Ͱ ͠ ͔ ͳ ͍ ͔ Β Ͱ ͢ɻ ϙ ʔ τϑΥ Ϧ Φ ͷ ΰ ʔ ϧ Λ ߟ ͑ Δ

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Θ ͨ ͠ ͸ ɺ ʮ Կ Λ ͭ ͘ Δ ͔ Α Γ ɺ ͳ ͥ ͭ ͘ Δ ͷ ͔ ʯ Λ ৗ ʹ ॏ ཁ ࢹ ͯ͠ ͍ · ͢ɻ ϙ ʔ τϑΥ Ϧ Φ ͷ ΰ ʔ ϧ Λ ߟ ͑ Δ

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ͭ ͘ Δ ͜ ͱ ࣗ ମ ͕ ΰ ʔ ϧ Ͱ ͸ ͳ ͘ ɺ ໨ త ͷ ͨ Ί ʹ ΋ ͷ Λ ͭ ͘ Δ ɻ ϙ ʔ τϑΥ Ϧ Φ ͷ ΰ ʔ ϧ Λ ߟ ͑ Δ

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ࠓ ճ ͸ ɺ Θ ͨ ͠ ͕ ϙ ʔ τϑΥ Ϧ Φ Λ ͭ ͘ ͬ ͨ ͱ ͖ ͷ ͜ ͱ Λ ͓ ࿩ ͠ ͞ ͤ ͯ ͍ ͨ ͩ ͖ · ͢ɻ ϙ ʔ τϑΥ Ϧ Φ ͷ ΰ ʔ ϧ Λ ߟ ͑ Δ

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Θ ͨ ͠ ͸ ɺ ΋ ͷ Λ ͭ ͘ Δ ʹ ͸ ɺ ໨ త ɾ ໨ ඪ ͕ ඞ ཁ ͩ ͱ ߟ ͑ͯ ͍ · ͢ɻ ϙ ʔ τϑΥ Ϧ Φ ͷ ΰ ʔ ϧ ໨త ໨ඪ [ G O A L ]

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໨ త ɾ ໨ ඪ Λ ࣋ ͬͯ ɺ ੍ ࡞ ͢ Δ ͱ ɺ ҙ ਤ ௨ Γ ͷ ΋ ͷ ͕ Ͱ ͖ͨ ͔ Ͳ ͏ ͔ ৼ Γ ฦ Δ ͜ ͱ ͕ Ͱ ͖ · ͢ ɻ ϙ ʔ τϑΥ Ϧ Φ ͷ ΰ ʔ ϧ ໨త ໨ඪ [ G O A L ]

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͜ Ε ͸ ɺ ϙ ʔ τϑΥ Ϧ Φ ʹ ͓ ͍ ͯ ΋ Ұ ॹ Ͱ ͢ɻ ϙ ʔ τϑΥ Ϧ Φ ͷ ΰ ʔ ϧ ໨త ໨ඪ [ G O A L ]

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ࣗ ෼ ͕ ࣋ ͬͯ ͍ Δ ෢ ث Ͱ ɺ ໨ ඪ ʹ ౸ ୡ ͢ Δ ͨ Ί ʹ ख ஈ Λ બ Ϳ ɻ ϙ ʔ τϑΥ Ϧ Φ ͷ ΰ ʔ ϧ ໨త ໨ඪ [ G O A L ]

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໨ త ʹ ର ͠ ͯ ͷ ख ஈ ͷ ͻ ͱ ͭ ͕ ɺ ࠓ ճ ͷ ς ʔ Ϛ ͷ ʮ ϙ ʔ τϑΥ Ϧ Φ ʯ ͩ ͱ ߟ ͑ͯ ͍ · ͢ɻ ໨ త ͱ ख ஈ ໨తͱखஈ [ E N D S a n d M E A N S ]

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Θ ͨ ͠ ͕ ϙ ʔ τϑΥ Ϧ Φ Λ ੍ ࡞ ͠ ͨ ͷ ͕ ೥ ɻ ౰ ࣌ ͷ ঢ় گ Λ ৼ Γ ฦ ͬͯ Έ · ͠ ͨ ɻ Ͳ ͏ ͍ ͏ ख ஈ Λ ͱ Δ ΂ ͖ ͔ ໨తͱखஈ [ E N D S a n d M E A N S ]

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2 0 1 3 2 0 1 4 2 0 1 5 2 0 1 6 2 0 1 7 Ͳ ͏ ͍ ͏ ख ஈ Λ ͱ Δ ΂ ͖ ͔ ࣮ ੷ ࡞ ඼

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2 0 1 3 2 0 1 4 2 0 1 5 2 0 1 6 2 0 1 7 N O N E N O N E Ͳ ͏ ͍ ͏ ख ஈ Λ ͱ Δ ΂ ͖ ͔ ࣮ ੷ ϒ ϩ ά ɾ د ߘ

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2 0 1 3 2 0 1 4 2 0 1 5 2 0 1 6 2 0 1 7 N O N E N O N E Ͳ ͏ ͍ ͏ ख ஈ Λ ͱ Δ ΂ ͖ ͔ ࣮ ੷ ొ ஃ ɾ -5

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Ͳ ͏ ͍ ͏ ख ஈ Λ ͱ Δ ΂ ͖ ͔ ೥ ౰ ࣌ · Ͱ ͷ ࣮ ੷ N O N E N O N E N O N E N O N E 2 0 1 3 2 0 1 4

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౰ ࣌ ͸ ɺ ࣗ ෼ ͷ Ұ ൪ ͷ ڧ Έ ʹ ͳ Δ ΋ ͷ ͸ ɺ ࡞ ඼ ͠ ͔ ͋ Γ · ͤΜͰ ͠ ͨ ɻ Ͳ ͏ ͍ ͏ ख ஈ Λ ͱ Δ ΂ ͖ ͔ ໨తͱखஈ [ E N D S a n d M E A N S ]

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͜ ͷ ࣌ ఺ Ͱ ͷ ɺ ࣗ ෼ ͷ ࠷ େ ͷ ෢ ث ͸ ࡞ ඼ ͩ ͱ ߟ ͑ ɺ ࣮ ੷ Λ · ͱ Ί ͨ ϙ ʔ τϑΥ Ϧ Φ ͷ ੍ ࡞ ʹ ࢸ Γ · ͠ ͨ ɻ Ͳ ͏ ͍ ͏ ख ஈ Λ ͱ Δ ΂ ͖ ͔ ໨తͱखஈ [ E N D S a n d M E A N S ]

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ͦ͠ ͯ ɺ ͨ ͩ ϙ ʔ τϑΥ Ϧ Φ Λ ͭ ͘ Δ ͷ Ͱ ͸ ͳ ͘ ɺ ໨ త Λ ໌ ֬ ʹ ͠ ͯ ࡞ ੒ ͠ · ͠ ͨ ɻ ໨ త Λ ໌ ֬ ʹ ͢ Δ ໨తͱखஈ [ E N D S a n d M E A N S ]

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౰ ࣌ ͸ ɺ ࣾ ձ ਓ ࡾ ೥ ໨ ɻ ձ ࣾ ͷ த Ͱ ͸ ࢓ ࣄ Λ ೚ ͤ ͯ ΋ Β ͑ ͭ ͭ ΋ ɺ ࣾ ֎ Ͱ ͸ Ұ ੾ ೝ ࣝ ͞ Ε ͯ ͍ ͳ ͍ ঢ় ଶ Ͱ ͠ ͨ ɻ ໨ త Λ ໌ ֬ ʹ ͢ Δ ໨తͱखஈ [ E N D S a n d M E A N S ]

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· ͣ ɺ ࣾ ֎ ͷ ͻ ͱ ʹ ೝ ஌ ͞ Ε Δ ɻ ʮ 8F C σ β Π φ ʔ ͷ த Ͱ ೝ ࣝ ͞ Ε Δ ʯ ͜ ͱ Λ ໨ ඪ ʹ ੍ ࡞ Λ ߦ ͍ · ͠ ͨ ɻ ໨ త Λ ໌ ֬ ʹ ͢ Δ ໨తͱखஈ [ E N D S a n d M E A N S ]

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ೝ ࣝ ͠ ͯ ΋ Β ͏ ͨ Ί ʹ ͸ Ͳ ͏ ͍ ͏ ද ݱ ͕ ద ੾ ͔ ɻ ͦ Ε ͩ ͚ Λ ߟ ͑ ɺ ଞ ͷ ༏ ઌ ॱ Ґ Λ Լ ͛ · ͠ ͨ ɻ ໨ త Λ ໌ ֬ ʹ ͢ Δ ໨తͱखஈ [ E N D S a n d M E A N S ]

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໨ త Λ ໌ ֬ ʹ ͢ Δ

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໨ త Λ ໌ ֬ ʹ ͢ Δ

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ֶ ੜ ࣌ ୅ ͔ Βͣ ͬ ͱ ͭ ͔ ͬͯ ͍ Δ ͜ ͷ ϩ ΰ ɻ ͜ ͷ ϩ ΰ Λ ࣗ ෼ ͷ إ ͱ ͯ͠ ɺ ୅ Θ Γ ʹ ֮ ͑ ͯ ΋ Β ͓ ͏ ͱ ߟ ͑ · ͠ ͨ ɻ ໨ త Λ ໌ ֬ ʹ ͢ Δ

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ʮ · ͣ ֮ ͑ ͯ ΋ Β ͏ ͜ ͱ ʯ ɻ ͜ Ε Λ ༏ ઌ ͠ ͨ ͷ Ͱ ɺ τ ο ϓ ʹ ϩ ΰ ͠ ͔ ஔ ͔ ͳ ͍ ͱ ͍ ͏ ߈ Ί ͨ σ β Π ϯ ͕ Ͱ ͖ · ͠ ͨ ɻ ໨ త Λ ໌ ֬ ʹ ͢ Δ

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ͦ͠ ͯ ɺ ࣗ ෼ ͷ ໨ ඪ ʹ ߹ Θ ͤ ͯ σ βΠ ϯ ͢ Δ ͜ ͱ Ͱ ɺ ͍ ͍ ҙ ຯ Ͱ ઑ ͬ ͨ ɺ ଞ ͱ ࠩ ผ Խ Ͱ ͖ͨ α Π τ ʹ ɻ ໨ త Λ ໌ ֬ ʹ ͢ Δ

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ͦ ͠ ͯ ɺ α Π τ ެ ։ ͔ Β ਺ ೔ ޙ ʹ ɺ 8F C % F T J H O J O H ͞Μ ͔ Β ܝ ࡌ ͷ ґ པ ͕ ͘ Δ ͳ Ͳ ɺ ໨ త Λ ໌ ֬ ʹ ͢ Δ

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༧ ૝ Ҏ ্ ʹ ɺ ଟ ͘ ͷ ํ ʹ ݟ ͯ ͍ ͨ ͩ ͚ Δ ݁ Ռ ͱ ͳ Γ · ͠ ͨ ɻ ໨ త Λ ໌ ֬ ʹ ͢ Δ

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໨ త Λ ໌ ֬ ʹ ͢ Δ 6 * σ β Π ϯ Λ ͢ Δ ਓ ؒ ͱ ͯ͠ ͸ ɺ ͔ ͳ Γ ͝ ๏ ౓ ͳ σ β Π ϯ Ͱ ͸ ͋ Γ · ͠ ͨ ɻ

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໨ త Λ ໌ ֬ ʹ ͢ Δ ͠ ͔ ͠ ɺ ʮ ֮ ͑ ͯ ΋ Β ͏ ʯ ͜ ͱ ͕ ΰ ʔ ϧ ͳ ͷ Ͱ ɺ ʮ ͳ Μ ͔ ݟ ͨ ͜ ͱ ͋ Δ ʯ ʹ ܨ ͕ Γ ͞ ͑ ͢ Ε ͹ Α ͍ ɺ ͱ ͔ ͳ Γ େ ୾ ʹ σ β Π ϯ Λ ߦ ͏ ͜ ͱ ͕ Ͱ ͖ · ͠ ͨ ɻ

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໨ త Λ ໌ ֬ ʹ ͢ Δ ݁ Ռ త ʹ ɺ ϙ ʔ τϑΥ Ϧ Φ α Π τ ͕ ͖ ͬ ͔ ͚ Ͱ ɺ ֮ ͑ ͯ͘ ͩ ͞ ͬͯ ͍ Δ ํ ͕ ଟ ͘ ͳ Γ · ͠ ͨ ɻ

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໨ త ͱ ख ஈ ࠓ ճ ͷ ϙ ʔ τϑΥ Ϧ Φ Ͱ ͸ ɺ ໨ త ͱ ख ஈ Λ ߟ ͑ ͯ σ βΠ ϯ Λ ߦ ͍ · ͠ ͨ ɻ ໨తͱखஈ [ E N D S a n d M E A N S ]

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৽ ͠ ͍ ໨ త ͱ ख ஈ ͨ ͩ ɺ ໨ త ΋ ख ஈ ΋ ঢ় گ ʹ ߹ Θ ͤ ͯ Ξ ο ϓ σ ʔ τ ͞ Ε Δ ΋ ͷ Ͱ ͢ɻ ৽͍͠໨తͱखஈ N e w [ E N D S a n d M E A N S ]

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৽ ͠ ͍ ໨ త ͱ ख ஈ ͢ Ͱ ʹ ֮ ͑ͯ ΋ Β ͏ ͱ ͍ ͏ ໨ త ͸ Ռ ͨ ͠ ͨ ͷ Ͱ ɺ Ξ ο ϓ σ ʔ τ ͠ ͯ ͍ ͘ ඞ ཁ ͕ ͋ Γ · ͢ɻ ৽͍͠໨తͱखஈ N e w [ E N D S a n d M E A N S ]

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৽ ͠ ͍ ໨ త ͱ ख ஈ ݱ ࡏ ͷ ϙ ʔ τϑΥ Ϧ Φ ΋ ʮ ֮ ͑ ͯ ΋ Β ͏ ʯ ͱ ͍ ͏ ໨ త ʹ ͸ ޮ Ռ ͕ ͋ ͬ ͨ ͷ Ͱ ͢ ͕ ɺ ৽͍͠໨తͱखஈ N e w [ E N D S a n d M E A N S ]

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৽ ͠ ͍ ໨ త ͱ ख ஈ ʮ Ҋ ݅ ࣗ ମ ʹ ؾ ͮ ͔ Ε ʹ͘ ͍ ʯ ʮ ࢓ ࣄ ͷ ґ པ ͕ དྷ ΍ ͢ ͍ ࢓ ૊ Έ ʹ ͸ ͳͬͯ ͍ ͳ ͍ ʯ ͳ Ͳ ɺ ऑ ͍ ఺ ͸ ଟ ͍ ΋ ͷ Ͱ ͠ ͨ ɻ ৽͍͠໨తͱखஈ N e w [ E N D S a n d M E A N S ]

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৽ ͠ ͍ ໨ త ͱ ख ஈ ݱ ࡏ ɺ ৽ ͠ ͍ ໨ త Λ ࣋ ͬͯ ɺ ϙ ʔ τϑΥ Ϧ Φ Λ Ϧ χ ϡ ʔ Ξϧ த Ͱ ͢ɻ ৽͍͠໨తͱखஈ N e w [ E N D S a n d M E A N S ]

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৽ ͠ ͍ ໨ త ͱ ख ஈ ࠓ · Ͱ ͷ ࢓ ࣄ ͕ ɺ ৽ ͠ ͍ ࢓ ࣄ Λ ݺ Ϳ ɻ ৽ ͠ ͍ ௅ ઓ ΁ ͷ ͖ ͬ ͔ ͚ Λ ͭ ͘ Δ α Π τ ΁ ɻ ৽͍͠໨తͱखஈ N e w [ E N D S a n d M E A N S ]

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৽ ͠ ͍ ໨ త ͱ ख ஈ ͦ ͷ ͨ Ί ͷ ख ஈ ͱ ͠ ͯ ɺ ݴ ༿ ͱ ί ϯ η ϓ τ ɺ ࢥ ͍ Λ ఻ ͑ Δ α Π τ ΁ ɻ ৽͍͠໨తͱखஈ N e w [ E N D S a n d M E A N S ]

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৽ ͠ ͍ ໨ త ͱ ख ஈ ໨ త ͱ ख ஈ Λ Ξ ο ϓ σ ʔ τ ͠ ɺ ࠓ ʹ ͋ ͬ ͨ ࠷ ద ͳ ද ݱ ʹ ม ͑ͯ ͍ ͘ ɻ ৽͍͠໨తͱखஈ N e w [ E N D S a n d M E A N S ]

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৽ ͠ ͍ ໨ త ͱ ख ஈ ͦ ͏ ͢ Δ ͜ ͱ Ͱ ɺ ଞ ͱ ͷ ҧ ͍ ͩ ͚ Ͱ ͳ ͘ ɺ ࠓ ͷ ࣗ ෼ ʹ ϑΟ ο τ ͠ ͨ ϙ ʔ τϑΥ Ϧ Φ ʹ ɻ ৽͍͠໨తͱखஈ N e w [ E N D S a n d M E A N S ]

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ϙ ʔ τϑΥ Ϧ Φ ͷ ΰ ʔ ϧ Λ ߟ ͑ Δ ໨ త Λ ໌ ֬ ʹ ͠ ɺ ࣗ ෼ ͕ ࣋ ͪ ͏ Δ ڧ Έ Λ ੜ ͔ ͤ Δ ख ஈ Λ ͱ Δ ɻ ໨తͱखஈ [ E N D S a n d M E A N S ]

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໨ త Λ ໌ ֬ ʹ ͢ Δ ϙ ʔ τϑΥ Ϧ Φ ͸ ɺ ख ஈ ͷ ͻ ͱ ͭ Ͱ ͠ ͔ ͋ Γ · ͤΜ ɻ ඞ ͣ ඞ ཁ ͱ ΋ ݶ Γ · ͤΜ ɻ ໨తͱखஈ [ E N D S a n d M E A N S ]

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ϙ ʔ τϑΥ Ϧ Φ ͷ ΰ ʔ ϧ Λ ߟ ͑ Δ ͠ ͔ ͠ ɺ ࠓ ೔ ొ ஃ ͞ Ε ͨ Έ ͳ ͞Μ ͷ ͓ ࿩ Λ ͏ ͚ ͯ ɺ ʮ ͭ ͘ ͬͯ Έ Α ͏ ʂ ʯ ͱ ͳ ͬ ͨ ํ ͸ ɺ ໨తͱखஈ [ E N D S a n d M E A N S ]

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ϙ ʔ τϑΥ Ϧ Φ ͷ ΰ ʔ ϧ Λ ߟ ͑ Δ ͥ ͻ ɺ ࣗ ෼ ͷ ໨ త ʹ ͋ ͬ ͨ ϙ ʔ τϑΥ Ϧ Φ ͮ ͘ Γ ʹ ௅ ઓ ͯ͠ Έͯ͘ ͩ ͞ ͍ ʂ ໨తͱखஈ [ E N D S a n d M E A N S ]

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ϙ ʔ τϑΥ Ϧ Φ ͷ ΰ ʔ ϧ Λ ߟ ͑ Δ ͋ ͳ ͨ Β ͠ ͍ ɺ ͋ ͳ ͨ ͩ ͚ ͷ ϙ ʔ τϑΥ Ϧ Φ ͕ Ͱ ͖ · ͢Α ͏ ʹ ɻ ໨తͱखஈ [ E N D S a n d M E A N S ]

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ຊ ೔ ͸ ɺ ͓ ࿩ Λ ฉ ͍ ͯ͘ ͩ ͞ Γ ɺ ͋ Γ ͕ ͱ ͏ ͝ ͟ ͍ · ͠ ͨ ʂ ϙ ʔ τϑΥ Ϧ Φ ͷ ΰ ʔ ϧ Λ ߟ ͑ Δ

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ࠓ ճ ͷ ͓ ࿩ ͕ ɺ ͢ ͜ ͠ Ͱ ΋ Έ ͳ ͞Μ ͷ ໾ ʹ ཱ ͯ ͹ ޾ ͍ Ͱ ͢ ʂ ϙ ʔ τϑΥ Ϧ Φ ͷ ΰ ʔ ϧ Λ ߟ ͑ Δ

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Thank you!