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Culturally Responsive Design
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Senongo Akpem @senongo Hello!
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pixelfable.com
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We design for numerous cultures, whether we know it or not.
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A few cultural variables:
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High Context Low Context
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toji.or.jp
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y.qq.com
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rdio.com
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Collectivism Individualism
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etsy.com
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ຊԻ ݐલ
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High Power Distance Low Power Distance
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noahsark.com.ng
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Oscar Ruiz and publicis-mexico.com
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projects.newyorker.com/story/subway/
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vigilism.com vigilism.com
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Slow Messaging Fast Messaging
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Appropriation
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Yinka Shonibare
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Appropriating a culture that doesn’t exist… yet
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build cultural differences into design projects
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Research ! Language ! Place
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Research
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There’s a difference between understanding an interface, and accepting it. Carney
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The Bollywood Technique
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Language
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gooddesigncompany.com
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Which way is back?
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Guugu Yimithirr
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Place
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lostnigeria.com
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How does culture inform your creative process?
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Thank you! ! senongo.net @senongo @pixelfable