SaaSでDXを推進する

by KazukiTakahashi

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SaaSͰDXΛਪਐ͢Δ DX-WORKSגࣜձࣾ ୅දऔక໾ࣾ௕ ߴڮ ࿨थ

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PROBLEM DXϨϙʔτɹ2025೥ͷ֑

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2025೥ͷ֑ ɹଟ͘ͷܦӦऀ͕ɺকདྷͷ੒௕ɺڝ૪ྗڧԽͷͨΊʹɺ৽ͨͳσδλϧٕज़Λ׆༻ͯ͠৽ͨͳϏδ ωεϞσϧΛ૑ग़ɾॊೈʹվม͢ΔσδλϧɾτϥϯεϑΥʔϝʔγϣϯʢ=DXʣͷඞཁੑʹ͍ͭ ͯཧղ͍ͯ͠Δ͕ɾɾɾɾɾ ɾطଘγεςϜ͕ɺࣄۀ෦໳͝ͱʹߏங͞Εͯɺશࣾԣஅతͳσʔλ͕׆༻Ͱ͖ͳ͔ͬͨΓɺաܹ ͳΧελϚΠζ͕ͳ͞Ε͍ͯΔͳͲʹΑΓɺෳࡶԽɾϒϥοΫϘοΫεԽ ɾܦӦऀ͕DXΛ๬ΜͰ΋ɺσʔλ׆༻ͷͨΊʹɺ্هͷΑ͏ͳطଘγεςϜͷ໰୊Λղܾ͠ɺͦ ͷͨΊʹ͸ۀ຿ࣗମͷݟ௚͠΋ٻΊΒΕΔதʢ=ܦӦվֵͦͷ΋ͷʣɺݱ৔αΠυͷ఍߅΋େ͖ ͘ɺ͍͔ʹ͜ΕΛ࣮ߦ͢Δ͔͕՝୊ͱͳ͍ͬͯΔ →͜ͷ՝୊Λࠀ෰Ͱ͖ͳ͍৔߹ɺDX͕࣮ݱͰ͖ͳ͍ͷΈͰͳ͘ɺ2025೥Ҏ߱ɺ࠷େ12ஹԁ/೥ ʢݱࡏͷ໿3ഒʣͷܦࡁଛࣦ͕ੜ͡ΔՄೳੑʢ2025೥ͷ֑ʣ

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೔ܦ#1૯ݚΠϊϕʔγϣϯ*$5ϥϘɹσδλϧτϥϯεϑΥʔϝʔγϣϯʢ%9ʣͷऔΓ૊Έঢ়گʹؔ͢Δௐࠪ PROBLEM

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PROBLEM ೔ܦ#1૯ݚΠϊϕʔγϣϯ*$5ϥϘɹσδλϧτϥϯεϑΥʔϝʔγϣϯʢ%9ʣͷऔΓ૊Έঢ়گʹؔ͢Δௐࠪ

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PROBLEM ೔ܦ#1૯ݚΠϊϕʔγϣϯ*$5ϥϘɹσδλϧτϥϯεϑΥʔϝʔγϣϯʢ%9ʣͷऔΓ૊Έঢ়گʹؔ͢Δௐࠪ

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SOLUTION

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SaaSͱ͸ʮ Software as a ServiceʯͷུͰ͢ɻ DXͱ͸ɺʮITͷਁಁ͕ɺਓʑͷੜ׆Λ͋ΒΏΔ໘ͰΑΓྑ͍ํ޲ʹมԽͤ͞Δʯͱ͍͏֓೦Ͱ͢ɻ αʔϏεͱͯ͠ͷιϑτ΢ΣΞ։ൃΛߦ͏ࣄʹΑͬͯɺ೔ຊશମͷDXΛਪਐ͍͖ͯ͠·͢ɻ SaaSͰDXΛਪਐ͢Δɻ SOLUTION ࢲୡ͸͜ΜͳղܾࡦΛఏҊ͍ͨ͠·͢ɻ

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SOLUTION one for all Ӭԕͷϕʔλ൛ SaaSͰDXΛਪਐ͢ΔϝϦοτ Ձ஋υϦϒϯ։ൃ

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SaaSͰDXΛਪਐ͢ΔϝϦοτ one for allͱ͸ Ϣʔβ ¥ اۀ ¥ 1ࣾͷ՝୊ɺ1ࣾͷղܾࡦ 1ࣾͷ՝୊ɺΈΜͳͷ՝୊ 1ࣾͷղܾࡦɺΈΜͳͷղܾࡦ ¥ Χω Ϟϊ σʔλ ৘ใ ैདྷͷDX SaaSͷDXʢօ༷ಉ͡αʔϏεΛ࢖͏ʣ

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Ձ஋υϦϒϯ։ൃͱ͸ ࣌ؒ ϑϩʔച্ ࣌ؒ αϒεΫϦϓγϣϯച্ʢ=SaaSʣ ϑϩʔച্ʹରͯ͠ɺαϒεΫϦϓγϣ ϯച্ 4BB4 Ͱ͸ɺೲ඼ͯؔ͠܎͕ऴ ΘΔΘ͚Ͱ͸ແ͍ɻ ·ͣ͸࢖ͬͯ΋Β͏ɻͦͷޙଓ͚ͯ΋Β ͏ɻ Ձ஋Λײͯ͡΋Β͑Ε͹ଓ͚ͯ΋Β͑ ΔɻՁ஋Λײ͡ͳ͚Ε͹཭୤ͯ͠͠· ͏ɻ పఈతʹՁ஋ʹ޲͖߹͏͜ͱ͕Ͱ͖Δɻ ച্ ച্ SaaSͰDXΛਪਐ͢ΔϝϦοτ

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Ӭԕͷϕʔλ൛ Ӭԕͷϕʔλ൛ͱ͸ɺ αʔϏεఏڙՁ஋ͷແݶʹੵΈॏͶ ͍ͯ͘ࣄɻ Ҿ༻ɿΞδϟΠϧιϑτ΢ΣΞ։ൃએݴ SaaSͰDXΛਪਐ͢ΔϝϦοτ ɹސ٬ຬ଍Λ࠷༏ઌ͠ɺՁ ஋ͷ͋Διϑτ΢ΣΞΛૣ ͘ܧଓతʹఏڙ͠·͢ɻ ΞδϟΠϧŋϓϩηε͸࣋ଓ Մೳͳ։ൃΛଅਐ͠·͢ɻ

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MARKET SIZE

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ɹൃදʹΑΔͱɺ2019೥౓ͷDXͷࠃ಺ࢢ৔ʢ౤ࢿֹۚʣ͸7,912ԯԁͰɺ2030೥౓͸2019೥౓ൺ3.8ഒͷ3ஹ425ԯԁʹ֦େ͢Δͱ༧૝͞Ε͍ͯΔɻ 3ஹ425ԯԁ ࢀߟɿגࣜձࣾ෋࢜Ωϝϥ૯ݚɹσδλϧτϥϯεϑΥʔϝʔγϣϯʢDXʣࠃ಺ࢢ৔ͷௐࠪ݁ՌΛ·ͱΊ MARKET SIZE

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ࢀߟɿגࣜձࣾ෋࢜Ωϝϥ૯ݚɹσδλϧτϥϯεϑΥʔϝʔγϣϯʢDXʣࠃ಺ࢢ৔ͷௐࠪ݁ՌΛ·ͱΊ MARKET SIZE

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STRATEGY

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EC化 ࣄۀ։ൃͷ4ͭͷ࣠ DX化 D2C化 AI化 ܾࡁΛΦϯϥΠϯ σʔλΛΦϯϥΠϯ ௚઀ͭͳ͕Δ ൑அΛAIʹ೚ͤΔ STRATEGY ex.ϞόΠϧΦʔμʔ ex.ΦϯϥΠϯΧϧς ex.࢈௚ECɺΦϯϥΠϯϚϧγΣ ex.ࣗવݴޠॲཧɺधཁ༧ଌɺෆਖ਼ݕ஌

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DXΛਪਐ͢ΔHEROूஂ ɹCS+DEVʹຊ౰ͷҙຯͰՁ஋Λ࡞ΕΔਓ(=HERO) CS STRATEGY ͓٬༷Λཧղ͢Δ DEV ࡞ΕΔ

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શੈքɺSaaSԽܭը ¥ ۀքA ۀքB ۀքC ۀքD ɾɾɾ STRATEGY

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TEAM

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ςϞφגࣜձࣾʹ৽ଔͷҰظੜͱͯ͠ೖࣾ ։ൃˠϚωδϝϯτˠ৽نࣄۀ্ཱͪ͛ʢBizDevʣ →ࢠձࣾͷऔక໾ 2020೥11݄ʹಠཱͯ͠DX-WorksגࣜձࣾΛ্ཱͪ͛ɺ ୅දऔక໾ब೚ झຯɿےτϨɺंɺΩϟϯϓ ߴڮ ࿨थ KAZUKI TAKAHASHI DX-WORKSגࣜձࣾ ୅දऔక໾ࣾ௕ ղܾʹؔΘΔνʔϜΛ঺հ͠·͢ɻ TEAM

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ղܾʹؔΘΔνʔϜΛ঺հ͠·͢ɻ TEAM ·ͩҰਓ΅ͬͪͰ͢ɻɻɻɻ

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ࣄۀΞΠσΟΞͷ࡞Γํ

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ࣄۀΞΠσΟΞͷ࡞Γํ ൴Λ஌ΓݾΛ஌Ε͹ඦઓຆ͔Βͣ தࠃͷฌ๏ॻʮଙࢠʢͦΜ͠ʣʯͷҰઅ ্ཱͪ͛ͨ͹͔Γͷϕϯνϟʔʹͱͬͯɺ ਓɺϞϊɺۚ ͷ͢΂ͯͷϦιʔε͕଍Γͳ͍ɻ ͔ͩΒͦ͜ɺ͓٬༷Λཧղͯ͠ɺڝ߹Λཧղͯ͠ਖ਼͍͠ উͪےʢઓུʣΛಋ͘ඞཁ͕͋Δɻ Customer ސ٬ Company ࣗࣾ Competitor ڝ߹

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ࣄۀΞΠσΟΞͷ࡞Γํ MVP࡞ͬͯɺϢʔβώΞϦϯά΍ɺςετϚʔέΛ஍ಓʹ΍͍͖ͬͯ·͢ʂ ໨ࢦͤPMFʂ