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UX BOOTCAMP! AMANDA ETCHES AARON SCHMIDT

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BIG PICTURE DESIGN TECHNIQUES WHAT IS UX? WHY UX? WHAT IS UX? DESIGN WHY UX? HOW TO DO UX ASSESSING UX DESIGN

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HAD A GREAT/ TERRIBLE EXPERIENCE LATELY?

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WHY UX

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INTERACTION DESIGN

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http://www.flickr.com/photos/traceyp3031/2892438542/

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COOKING!

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flickr.com/photos/awhitis/3604577998

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flickr.com/photos/asimpledarksquid/246047146

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flickr.com/photos/23618675@N05/3417229426

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flickr.com/photos/jenwaller/4012203772

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PURPOSE

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flickr.com/photos/georgmayer/126254265

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ACCESS BASED

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flickr.com/photos/beebe_library/5044733756

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http://bradcolbow.com/archive/view/the_brads_why_drm_doesnt_work/?p=205

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LIBRARY CARD PASSWORD LOGIN

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Search I’m feeling smart

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Search I’m feeling smart Search Log In Advanced Search Boolean Search Contact Us Keyword Title Author

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flickr.com/photos/quasimondo/98423379

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AMAZON APPLE GOOGLE

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GOOD BAD

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LIBRARY INNOVATION, CURRENTLY

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TOOLS

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http://www.flickr.com/photos/caroslines/1411778034/

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http://www.flickr.com/photos/thewrittengeek/4683980767

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`

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WHAT IS UX?

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JUST FOR TECH UX IS NOT

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TECH FIXES UX IS NOT

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CUSTOMER SERVICE UX IS NOT

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USEFUL USABLE DESIRABLE

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TOUCHPOINTS

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USER EXPERIENCE

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8 PRINCIPLES 8

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YOU ARE NOT YOUR USER 1

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YOUR USERS ARE NOT BROKEN 2

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- + - +

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ROOMS 1501-1505 ICE & VENDING ROOMS 1506-1534

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GOOD UX REQUIRES EMPATHY 3

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GOOD UX REQUIRES RESEARCH 4

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attitudinal behavioural surveys focus groups card sorts interviews contextual inquiry usability testing cultural probes

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EASY HAS TO COME BEFORE INTERESTING 5

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EASY

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EASY INTERESTING

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EASY INTERESTING EASY INTERESTING

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GOOD DESIGN IS UNIVERSAL 6

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equitable flexible simple & intuitive perceptible tolerant of error low physical effort size, space, approach

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GOOD DESIGN IS INTENTIONAL 7

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GOOD DESIGN IS HOLISTIC 8

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P V B L I C L I B R A R Y

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GUIDE TO THE LIBRARY

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NAV NAV NAV NAV NAV NAV NAV NAV NAV ITEM ITEM ITEM ITEM ITEM Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer faucibus mollis metus ac semper. Cras eget est risus, ut auctor ante. Sed ut elementum orci. Praesent bibendum ultricies risus. • Donec faucibus quam vel tortor consequat feugiat. Nullam venenatis dui vel leo porta iaculis. • Nullam et diam vitae lacus bibendum varius id at libero. • Vivamus lectus nulla, faucibus eget porta convallis, elementum in nisi. • Vivamus hendrerit, lacus in posuere laoreet, tortor metus mollis massa, ac pretium enim odio iaculis. ITEM ITEM ITEM SEARCH

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! © 2010 Bill & Melinda Gates Foundation | ! Photo: Photo credit here if required (see speaker notes) 92

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! © 2010 Bill & Melinda Gates Foundation | ! Photo: Photo credit here if required (see speaker notes) 93

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! © 2010 Bill & Melinda Gates Foundation | ! Photo: Photo credit here if required (see speaker notes) 94

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LIBRARY UX

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LIBRARY TOUCHPOINTS catalog databases email instant messaging text messaging online reference telephone print newsletter advertisements parking lot building library workers signage furniture / shelving materials programs / events / classes computers brochures / posters / library card website

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HOW TO DO UX!

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LIBRARIANS ARE DESIGNERS

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WHAT IS DESIGN?

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ARRANGING THINGS FOR A PURPOSE

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EVERYTHING IS DESIGNED

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THE ROLE OF THE DESIGNER IS THAT OF A GOOD HOST ANTICIPATING THE NEEDS OF THEIR GUEST.

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DESIGNED HOW?

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DESIGNING FOR BEHAVIOR

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DESIGNING WITH INTENT

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CURIOSITY

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EMPATHY

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EASY THEN INTERESTING

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5 STEPS OF DESIGN THINKING

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UNDERSTAND OBSERVE PROTOTYPE EVALUATE IMPLEMENT

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TOUCHPOINTS TECHNIQUES website library building signage furniture behavioural attitudinal participatory

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WEBSITE

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SCOPE

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JUNK DRAWER SYNDROME flickr.com/photos/29541077@N00/4711956912

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SIGNAL:NOISE

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SMALLER IS BETTER

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LESS IS LESS

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CONTENT AUDIT

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ACCURATE USEFULNESS USED WEB-WRITTEN ON MESSAGE LAST UPDATED

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0 0 0 0 0 0 WEB-WRITTEN

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WORKFLOW

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REQUEST CREATE EDIT APPROVE PUBLISH UPDATE ARCHIVE REMOVE STRUCTURE CATEGORIZE STYLE

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BASIC DESTINATION PARTICIPATORY

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WEAREINFLUX.COM/PREFAB

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WEAREINFLUX.COM/ONEPAGER

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REWRITE YOUR SITE

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How do you feel about reading this text? This might be a perfectly acceptable way to write a research paper or novel but websites aren’t for reading. Sorry to break it to you. People don’t want to read your website. They want to find your information. They’re on a mission and all of the extra text you’re putting on the screen is getting in the way of letting them accomplish their goals.

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FUNCTIONAL READING

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REMOVE UNNECESSARY WORDS

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REMOVE WORDS

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WARNING!

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website tips WARNING!

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website tips

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READ THIS

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READ THIS

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USABILITY TESTING

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WHAT WATCHING PEOPLE USE YOUR WEBSITE

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WHY FIND PAINPOINTS

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HOW

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CRITICAL TASKS MUST-HAVES FOR FOR YOUR USERS

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RECRUITING TESTERS

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CONDUCTING A TEST

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SCRIPTS

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“it’s not you, it’s us!”

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SCENARIOS “Search a library database for an article about exercise.”

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SCENARIOS “Search a library database for an article about exercise.” “You want to run a marathon and need to know how to train for it. Find the latest information in a magazine about training for a marathon.”

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YOUR TEST ROOM

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THE DEBRIEF

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PAPER PROTOTYPING

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WHAT TESTING EARLY PROTOTYPES

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WHY SAVE TIME! SAVE MONEY! MAKE INFORMED CHOICES!

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HOW

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5 SECOND TESTS Bonus!

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CARD SORTS

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HEAT MAPS

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INSERT

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INSERT

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A/B TESTING

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PERSONAS

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WHAT DO PEOPLE WANT DO TO ON THIS SITE?

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???? ??? PEOPLE ???? ?? ?? ?? ???? ?????

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STUDENTS & FACULTY

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UNDERGRADS FACULTY ADJUNCTS

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KIDS TEENS ADULTS

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READERS LEARNERS ENTERTAINMENT

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USER INTERVIEWS

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BRAINSTORM COMMON TASKS

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GROUP UNIQUE TASKS

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NAME GROUPS

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PR IM ARY 26 Age Quote Undergrad Student w/ Disability Esther Cambridge Ted Hendricks Connect the theory and practice of teacher education for education students. Connect students with education theorists. Teach students how to find good, quality research. Become a better researcher, using library resources more effectively Encourage students to ask questions and think critically Find a job in my field. Get as much content as I can online for all my classes. Get better at narrowing down my research focus. Get better at keeping up with the research happening in my field. Education Faculty Undergrad Researcher Find research materials as quickly as possible Maintain high GPA Balance schoolwork with life Get a research assistant job. Get better at doing research faster and more efficiently. 20 "I don't do as much group work as I'd like to… it's hard because a lot of students don't really know what to do around some who's disabled. It's not their fault, they're just not used to it… My biggest issue is trying to figue out how to make them feel comfortable, you know?" "I'm all over campus. Sometimes I'm in a practice space, sometimes I'm looking for good wifi, and sometimes I'm too exhausted to go anywhere so I do research at home." Alice Cummings Use technology to improve access to textbooks and other printed materials. Use as many campus resources to improve my mobility and access to materials. Become as independent as possible getting around campus. 45 Sylvia Page @ Potsdam Goals Name Music Graduate Student 22 "I don't use the library stuff....I just use Google Scholar because I type what I want and it pops up with the exact article I'm looking for." "I've never been good about bringing my classes to the library...I know I could collaborate more with the librarians here, but honestly, I just haven't had the time to do that, and I've felt a little badly about it." Potsdam University Libraries Personas 1 of 2

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PR IM ARY 26 Age Quote Undergrad Student w/ Disability Esther Cambridge Ted Hendricks Connect the theory and practice of teacher education for education students. Connect students with education theorists. Teach students how to find good, quality research. Become a better researcher, using library resources more effectively Encourage students to ask questions and think critically Find a job in my field. Get as much content as I can online for all my classes. Get better at narrowing down my research focus. Get better at keeping up with the research happening in my field. Education Faculty Undergrad Researcher Find research materials as quickly as possible Maintain high GPA Balance schoolwork with life Get a research assistant job. Get better at doing research faster and more efficiently. 20 "I don't do as much group work as I'd like to… it's hard because a lot of students don't really know what to do around some who's disabled. It's not their fault, they're just not used to it… My biggest issue is trying to figue out how to make them feel comfortable, you know?" "I'm all over campus. Sometimes I'm in a practice space, sometimes I'm looking for good wifi, and sometimes I'm too exhausted to go anywhere so I do research at home." Alice Cummings Use technology to improve access to textbooks and other printed materials. Use as many campus resources to improve my mobility and access to materials. Become as independent as possible getting around campus. 45 Sylvia Page @ Potsdam Goals Name Music Graduate Student 22 "I don't use the library stuff....I just use Google Scholar because I type what I want and it pops up with the exact article I'm looking for." "I've never been good about bringing my classes to the library...I know I could collaborate more with the librarians here, but honestly, I just haven't had the time to do that, and I've felt a little badly about it." Potsdam University Libraries Personas 1 of 2 CRITICAL TASKS

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BUILDINGS -&- FURNITURE

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CONTEXTUAL INQUIRY

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flickr.com/photos/lwr/2202253598

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flickr.com/photos/lwr/2202253598

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flickr.com/photos/lwr/2202253598

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SIGNS

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BIG PICTURE DESIGN TECHNIQUES WHAT IS UX? WHY UX? INSTRUCTIONAL IDENTIFICATIONAL REGULATORY DIRECTIONAL INFORMATIONAL

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JOURNEY MAPPING

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HOLISTIC VIEW

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1. See book recommendation in library newsletter 2. Place hold on book through library website 3. Receive notification email 4. Travel to library 5. Park in lot 6. Enter building 7. Take child to youth services department 8. Locate reserve shelf 9. Locate item on shelf 10. Reclaim child from children’s room 11. Walk to self-check machine 12. Interact with library worker 13. Exit building RESERVE & PICK UP

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ASSESSING UX

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-patron- WORK LIKE A DAY

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UX

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GO TEAM

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LEARNING MORE

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THIS TOO

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READ THIS

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WEAREINFLUX.COM/UX

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WALKINGPAPER.ORG

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USABLELIBRARY.ORG

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WEAVEUX.ORG

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CONCLUSION

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The whole building at all times should be managed in the broadest spirit of hospitality; the atmosphere should be as gracious, kindly and sympathetic as one’s own home. Then do away with all unnecessary restrictions, take down all the bars, and try to put face to face our friends the books and our friends the people. Miss Gratia Alta Countryman

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EVERY WE MAKE EXPERIENCE THE LIBRARY. WE’RE CREATING AFFECTS HOW PEOPLE LET’S MAKE SURE IMPROVEMENTS DECISION

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?????

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THANKS!! AARON SCHMIDT AMANDA ETCHES [email protected] WEAREINFLUX.COM