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IMPROVING THE USER EXPERIENCE OF YOUR SITES Neil Scott // WordCamp Edinburgh // 17 November 2018
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WHAT IS UX?
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Jesse James Garrett: The Elements of User Experience
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“User experience encompasses all aspects of the end-user’s interaction with the company, its services, and its products.” Donald Norman
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WHY IS UX?
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Abraham Maslow: Hierarchy of Needs
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Stephen Anderson: Seductive Interaction Design
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WHERE TO START
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GOALS
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USER RESEARCH
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Are Halland
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PROTOTYPING
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TESTING
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TESTING
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TESTING IN ACTION!
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5 THINGS TO LOOK FOR
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1. APPROPRIATE
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2. USER'S LANGUAGE
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3. PURPOSEFUL
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4. FOLLOW CONVENTIONS
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5. CLARITY
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Neil Scott // @MrNeilScott // noblesavage.info QUESTIONS?