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INTEGRATING USER EXPERIENCE AND AGILE @BERMONPAINTER / FITC - WEB UNLEASHED

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TWO-FOLD DEFINITION OF USER EXPERIENCE

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1. User experience as a professional practice

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PROFESSIONAL PRACTICE STRATEGIC TACTILE INFORMATION ARCHITECT USER RESEARCHER CONTENT STRATEGIST VISUAL DESIGNER INTERACTION DESIGNER USABILITY EXPERT

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2. User experience as an outcome of using a service

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Accessible Desirable Credible Useful Findable Valuable Useful

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EXPERIENCE STRATEGY

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Technology Design Business UX

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1. Learn about the business model

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2. Crucial part in helping define business strategy

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3. Provides baselines for business decisions

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4. Apply user research to understand how a service can fit into users’ lives in a meaningful way

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5. Validate assumptions with customers, supporting development, making adjustments post-launch.

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APPLYING A USER EXPERIENCE STRATEGY CAN HELP THE BUSINESS INCREASE REVENUE

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APPLYING A USER EXPERIENCE STRATEGY CAN HELP THE BUSINESS INCREASE SHAREHOLDER VALUE

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APPLYING A USER EXPERIENCE STRATEGY CAN HELP THE BUSINESS DECREASE COSTS

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APPLYING A USER EXPERIENCE STRATEGY CAN HELP THE BUSINESS EXPAND NEW OR EXISTING BUSINESS

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BUSINESS REQUIREMENTS

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ASSUMPTIONS

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ASSUMPTIONS PROTOTYPE

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ASSUMPTIONS PROTOTYPE MEASURE & LEARN

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ASSUMPTIONS PROTOTYPE MEASURE & LEARN VALIDATE ASSUMPTIONS

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SCRUM

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SCRUM User Story

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SCRUM Backlog

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SCRUM Iteration

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SCRUM Standup

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SCRUM Retrospective

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SCRUM Iteration Planning

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INTEGRATION CHALLENGES

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Working through tradeoffs to deliver optimal solutions. Build the thing right. Execution Strategy and plan. Build the right thing. Definition DISCOVER PLAN SHIP ID EATIO N / G EN ERATIO N D EFIN ITIO N / REQ U IREM EN TS ITERATIVE D ESIG N IM PLEM EN TATIO N Fit & Market Product Strategy Customer Empathy Prototype Ideation Experience Strategy Sketch / Whiteboard Test Prototypes Prototype Solutions Usability Tests Development Refine ITERATE ITERATE

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Working through tradeoffs to deliver optimal solutions. Build the thing right. Execution Strategy and plan. Build the right thing. Definition DISCOVER PLAN SHIP ID EATIO N / G EN ERATIO N D EFIN ITIO N / REQ U IREM EN TS ITERATIVE D ESIG N IM PLEM EN TATIO N Fit & Market Product Strategy Customer Empathy Prototype Ideation Experience Strategy Sketch / Whiteboard Test Prototypes Prototype Solutions Usability Tests Development Refine ITERATE ITERATE

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BUILD THE RIGHT THING

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Working through tradeoffs to deliver optimal solutions. Build the thing right. Execution Strategy and plan. Build the right thing. Definition DISCOVER PLAN SHIP ID EATIO N / G EN ERATIO N D EFIN ITIO N / REQ U IREM EN TS ITERATIVE D ESIG N IM PLEM EN TATIO N Fit & Market Product Strategy Customer Empathy Prototype Ideation Experience Strategy Sketch / Whiteboard Test Prototypes Prototype Solutions User Test Development Refine ITERATE ITERATE

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BUILD THE THING RIGHT

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AGILE IS A DEVELOPMENT METHODOLOGY

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Execution PLAN SHIP Development ITERATE ITERATE

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SCRUM Can never build the best experiences

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SCRUM Ignored by the business

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SCRUM Iterations seem to never end

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SCRUM No time to experiment and Improve

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SCRUM Lack of a true end goal with a viable product

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3 INTEGRATION CONCEPTS

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STAGGERED SPRINTS

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DESIGN SPRINT SPRINT 2 SPRINT 1 SPRINT 3 SPRINT 2 SPRINT 4 SPRINT 3 DEVELOPMENT SPRINT

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INTEGRATED SPRINTS

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DESIGN & DEVELOPMENT SPRINT

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DESIGN AND DEVELOPMENT SPRINTS

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DEVELOPMENT SPRINT

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DEVELOPMENT SPRINT DESIGN SPRINT

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DEVELOPMENT SPRINT DESIGN SPRINT

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DEVELOPMENT SPRINT DESIGN SPRINT

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THE 6 MUST-HAVES

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SCRUM Ideation & validating assumptions

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SCRUM Iteration planning meeting

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Accessible Desirable Credible Useful Findable Valuable Useful

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SCRUM Sprint + Testing

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SCRUM Demand a strong product owner

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SCRUM Utilize the backlog

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SCRUM Improve the retrospective

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"Agile does not at all require individuals to be generalists, but individuals are expected to work together as a team." ! – Mike Cohn

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fin