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2 Analyzing Digital Content Streams DWBI Vienna Human-Centered Analytic Approaches • Web Structure: Social Network Analysis, PageRank • Web Usage: Log File Analysis, Engagement Metrics • Web Content: Semantic Technologies, Knowledge Extraction – Factual Knowledge: Verifiable; e.g., the Hofburg is in Vienna – Affective Knowledge: Sentiment, Emotions, Perceptions of Well-Being Semiotics – Study of Signs and Symbols • Syntax: Check conformity with formal rules; e.g., spell checker • Semantics: Capture and process meaning with automated methods • Pragmatics: Study how context affects the perception of language

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3 Analyzing Digital Content Streams DWBI Vienna Human-Centered Analytic Approaches • Web Structure: Social Network Analysis, PageRank • Web Usage: Log File Analysis, Engagement Metrics • Web Content: Semantic Technologies, Knowledge Extraction – Factual Knowledge: Verifiable; e.g., the Hofburg is in Vienna – Affective Knowledge: Sentiment, Emotions, Perceptions of Well-Being Semiotics – Study of Signs and Symbols • Syntax: Check conformity with formal rules; e.g., spell checker • Semantics: Capture and process meaning with automated methods • Pragmatics: Study how context affects the perception of language

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6 Goals and Challenges DWBI Vienna Measuring Life Satisfaction – References to Life Satisfaction are often subtle and not expressed in a direct and obvious manner Data Capture and Aggregation • 4.6 million Twitter postings, 1.8 million with reference to “Vienna” (curated samples to obtain a critical mass of Viennese authors) • Twitter API restrictions --> EU Digital Services Act, Copyright Directive • Alternative sources of stakeholder communication

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8 Lapowsky, Issie (2023): Tech Companies’ Friendly New Strategy to Destroy One Another. The Atlantic: July 28, 2023.

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9 Goals and Challenges DWBI Vienna Measuring Life Satisfaction – References to Life Satisfaction are often subtle and not expressed in a direct and obvious manner Data Capture and Aggregation • 4.6 million Twitter postings, 1.8 million with reference to “Vienna” (curated samples to reflect a critical mass of Viennese authors) • Twitter API restrictions --> EU Digital Services Act, Copyright Directive • Alternative sources of stakeholder communication Algorithmic Work to capture well-being indicators and continually increase the precision of computed metrics Visual Analytics Dashboard – dwbi.webLyzard.com

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13 Metrics and Affective Models DWBI Vienna Wheel of Emotions Robert Plutchik Share of Voice Sentiment

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14 Structure of Subjective Well-Being (SWB) DWBI Vienna

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20 Dashboard Access and Research Outlook DWBI Vienna DWBI Dashboard Email [email protected] to request an account Sustainability and Political Communication • SDG Intelligence for UN Environment www.weblyzard.com/unep-live • US Election 2024 Web Monitor www.weblyzard.com/us-election-2024 Research Roadmap Public Spaces for Citizen Deliberation • Share insights and best practices across languages and cultures • Increase personal efficacy (being heard; making a difference) • Engage citizens and support democratic processes