N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . www captionslive com au | captionslive outlook com | UX A a a D R a c Da 3 F a , 19 Ma c 2021 Ca ioned b : Hila Cadd 

N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 68 he oom. If o find i ef l b hi me on email o LinkedIn if o an mo e de ail. I lo e elling eo le abo hi a ic la o . STEVE BATY: Tha ' onde f l. Thank o , Kim. KIM CHATTERJEE: Plea e. Thank fo ha ing me. STEVE BATY: Tha ' a eall ich ool and one ha eem ea onabl ea o in o ac ice. Like, he e a en' man h dle o i , i ' j he e a a ion and he lanning. Thank o e m ch. KIM CHATTERJEE: Plea e. Thank e e one. STEVE BATY: Coming ne e ha e Sahe ho ill be alking h o gh a ca e d f om al Cambodia. J ai ing fo hem o ign in. He e e go. SAHER ZAFAR: E e ea he heal h of child en in Cambodia i h ea ened, d e o he lack of good ani a ion and h giene, nde n i ion. No a hing hand i h oa , e o e o ha mf l faece in he en i onmen and d inking n afe con amina ed a e a e ome of he main ca e of life- h ea ening child di ea e . Ho can e mo i a e ca egi e o en e child en nde fi e ea old lea n good h giene habi ea l and g o heal h ? Hi e e one, can o ee me? Hi, I'm Sahe and I am f om Cambodia. Thank o o m ch fo joining me oda . I ho e o ' e been enjo ing all he ama ing eake o fa . I kno I ha e. So e , I am f om a com an called iDE, an in e na ional NGO, I o k fo he lab hich i hei h man cen ed de ign ni and change ni in Cambodia. 

N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 69 Toda I'm going o ake o h o gh he oce ha e en h o gh o de ign a beha io change cam aign o im o e al a e and ani a ion beha io . A h ge a of de ign and e ea ch i imme ing o elf in he con e , a e all kno , and b ilding em a h and making e e nde and eo le' call inning and hei need hen e' e eaking o hem and ho e' e de igning fo . So in ead of j elling o ha e did, I an ed o ho o . I kno ha a lo of a e mi ing a el hi ea and d ing he e diffic l ime o e oge he ome ideo fo o o come on a i o Cambodia, and o e e ience hi oce fo o elf. So lea e i back and enjo o de ign jo ne . In od cing he na ional beha io change cam aign de igned o im o e child h giene and ani a ion ac ice h o gh eal life in i ing cha ac e . She i an a i a ional ole model g andmo he ho e a good e am le fo ca egi e and ho hem ho o each hei child en good habi a a o ng age. And beca e kid need ole model oo, ma kid e he o cha ac e mo i a e kid along he a . The Cambodian go e nmen and o ing a ne ha e aken a m l i ec o al a oach o de elo hi cam aign fo e e one o e. Ma ke ing ca e gi e and child en be een o o fi e ea old. I foc e on ecific child cen ed beha io , inc ea ing la ine ado ion fo child en and o ing o en defeca ion. Making i a habi o a h hei hand i h oa a o c i ical ime , af e ing he la ine and af e ea ing an hing, incl ding nack , and inc ea ing acce o clean, afe d inking a e fo child en. De elo ed ing h man cen ed de ign and beha io change me hodolog , he cam aign ha aken a c ea i e a oach o oblem ol ing, ing eo le a he cen e of he oce o nde and hei mo i a ion and ba ie . Leading o inno a i e ol ion ha a e 

N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 70 ailo -made o i hei need and c ea e o i i e im ac . Wo king i h he local comm ni and m l i le akeholde on diffe en a ea of e e i e ha en ed all ol ion. The cam aign ha been de igned b he comm ni fo he comm ni d ing in e ac i e e e imen al oce , lea ning f om eo le along he a , doing m l i le o nd of e ea ch and e ing. The cam aign conce and ma e ial ha e been oo ed in dee e ea ch and e ing, hich ha e been gene a ed h o gh a o ia ion ini iall and hen gone h o gh hi con in o oce , a id o- ing and inno a ing, f om diffe en akeholde and o e hi 18 mon h o o ea ojec jo ne , a io le el of o o e e e de elo ed o e i o nd of e ing. The e incl ded hing like e ing i al , diffe en me age , h ical ma e ial , diffe en con en a ell a cond c ing ho beha io al ial . I hel ed efine and ha e he ol ion ha co ld be clo e o eo le' need ha o ld add e hei challenge and ba ie and al o ake in o acco n ke com onen of beha io change. Af e cond c ing he e ea ch e led a o ia ion o k ho i h m l i le akeholde , aking a collabo a i e a oach o c ea e ol ion oge he o b ild on e i ing kno ledge and e e ience in a Cambodian con e . Thi ha ing of info ma ion be een diffe en akeholde and ec o mean e e e able o c ea e mo e info med deci ion abo ha o k , ha doe n' o k and inco o a e im o an lea ning f om o he . Af e holding a oba e i h akeholde f om di e e backg o nd and e e i e e a ed i h 20 diffe en o o e anging f om od c idea , me aging, diffe en e ea ch obe and he e e e ed o e a b oad ange of idea and ge a dee e nde anding a o nd ani a ion, mo i a ion and ba ie . We an ed o di co e eo le' e ce ion , igge , emo ion , an hidden bia e . Befo e de igning an 

N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 71 ol ion e ed he e o o e o make f e ol ion mo e effec i e. We con ide ed h ee a ea : kno ledge, emo ion and he en i onmen . Thi need o be accom anied i h he igh kno ledge, eo le kno ing ha o do, b ho do o deli e hi info ma ion effec i el . We an ed o deli e good info ma ion abo good ani a ion ac ice mo e effec i el and hel eo le emembe . Fo e am le, e lea ned ha eo le in al a ea in Cambodia co each o he . When he ee hei neighbo do ome hing, he follo i . So e ed dance and ong and ac ion a a a o mo i a e child en o a h hei hand i h oa among o he h gienic beha io . I a a ong and hi hel ed make he ac ion , he beha io a lo mo e memo able. We all kno ha ha ing kno ledge abo , fo e am le, a hing hand doe n' nece a il mean e a h o hand . A a of de igning a hand a hing ol ion e c ea ed e ea ch obe and cond c ed in e ac i e e ion o e lo e ha kind of emo ion o ld igge ad l and child en o do hi beha io . We ed i al , ge ing eo le o d a hei ideal ole model , o io i i e me age and a i a ion and o fo h. Wha came o e e he e o i i e emo ion , feeling like ide, a , feeling a ecia ed, me age ha em ha i ed hei i a ion, hel ing child en become ma and ha e a be e life. All of he e hing connec ed o he feeling o an ac ion o c ea e ha mo i a ion. We al o de igned obe o e lo e nega i e emo ional igge ch a fea and di g . In Cambodia e lea ned ha ickne i no a h ge mo i a o o do a. Ge m a e no a main conce n beca e he can' ee hem. So e c ea ed e e imen in i al e o nde and eo le' e ce ion of ge m , ge ing a ici an o d a ha a ge m look like, lea ning ha ca e hem. So once eo le kno ha o do and hen e nde and hei 

N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 72 mo i a ion and he emo ion ha igge ha a ic la beha io , e an ed o al o hink abo hei o nding . Ho can e make i ea ie fo hem o change, ho do e make ha enabling en i onmen o ha beha io change m ch im l fo hem o ac ice? We e ed man diffe en idea , ini iall one e am le i an idea fo blic hand a hing a ion in he illage, no in fo m of a h ical od c b mo e of a a id o o e. We ho ed a ho o of a o en ial blic hand a hing a ion ill a ing he oblem, he ol ion and ho i o k and he benefi , o deli e he conce ickl and ga ge eac ion . We al o looked a e i ing e ice in he illage , and eali ed ha endo e e an n ed channel. The e e e g oce elle , mall ho ende a o nd diffe en ho ehold, o e e beha io ail o nde and o ld eo le e he e hand a hing a ion , o ld child en be a ac ed o hem if e ed diffe en ole model on he image , o ld eo le be mo i a ed o ca o he e beha io , o ld hi make he a h ea fo hem o be mo i a ed. Man a ed off a a e o o e , ome hing ha co ld be c ea ed e a idl . E en in i ed hile he e e in he field. A e lea ned mo e, e ed i h diffe en eo le, e e e able o i e a e o de ign , ee ha o ked, ha didn' o k and inco o a e hi in o o ne idea and ol ion . So e ea l on, i ho ha ing o end oo m ch ime o mone , e e e lea ning ha e ona e i h o a ge a dience and ha co ld o en iall o k in a na ional cam aign. We al o had o o e ha e c ea ed ha den i e o k a e an ed o b e lea n f om hi fail e. Yo ma ha e een he i a in a of Af ica. When e e ed i he e in hi con e , i didn' i e do a ell. Peo le did no like he fac ha a e a nning e e he e o ide hei ho e and made he o ide m dd . Some ime hen idea o k in one lace he don' nece a il o k in he o he . 

N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 73 Ano he e am le of a fail e e e eminde icke . We had diffe en icke ha child en had in hei ho ehold o emind hem o e clean afe a e , o e he la ine and a h hei hand i h oa . We ga e he e o ho ehold o ee he e he o ld hem in he ho ehold and i i ed he ho ehold la e . We a eo le had he icke o ide hei ho e , b e al o no iced ha kid had ck he d inking a e icke on he ange a ell, hich i n afe o d ink f om. Al ho gh e ee hi a a failing o o e, e ac all hink of i a a in beca e e lea ned ha eo le migh e he e icke in he igh a , he didn' ac all e hem a a benefi o ha he a e o ed o be doing. So e lea ned o man hing d ing hi oce . I j an o lea e o i h a fe final ho gh and le on ha e lea n d ing hi hole oce of e ing, i e a ing and lea ning f om o beha io . Beha io change i a oce and i need o go be ond a a ene , in o de o ha e mo im ac , i ' no j abo comm nica ing he de i ed beha io o he a dience . We ha e o hel facili a e he ac ion and c ea e ha enabling en i onmen and coo dina e hi o each diffe en le el , o indi id al, famil , comm ni , e ice, and beca e beha io change doe n' ha en in i ola ion, i ' de enden on a la ge em and ome ime eo le beha io canno be achie ed i ho ha ing he ocial and en i onmen al fac o ha infl ence he beha io . Define he eo le, he oblem, he ac ice and ha e a clea goal in mind. Unde anding he oblem o ' e ing o ol e, kee e ie ing he ecific oblem, making e all ol ion a e aligned i h o goal. Thi i ome hing e ha e o con i en l do, hinking abo he a ge a dience, hinking abo ha ecific beha io e had o comba , and hen o ' e ing o ol e a big and diffic l challenge ch a ani a ion, i ' ea o ge lo and o ackle o man diffe en hing . 

N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 74 So d ing he de ign oce e ha e o kee going back o he goal and foc ing on he e he bigge need a and he e e e he ecific beha io ha needed o be changed and a e ing he e eo le a e igh no and ha had o change fo hem in o de o each ano he le el. Being illing o e and i e a e. E en good idea can fail. And ch a co e com onen of h man cen ed de ign, going h o gh ha oce of e e imen a ion, no making a m ion , being o en o hing con an l changing. A o a on he ideo e had o man o o e and i ke e ol ing. Some e ho gh e e g ea idea , e ho gh e , hi i defini el going o o k and i fall fla . Te ing of en hel ed h o gho hi hole oce . Con an l engaging i h m l i le akeholde and con ide ing all agenda and need along he a . Collabo a ion alignmen e e ke in hi oce of de igning hi beha io al change, ge ing in f om e e bod . So m ch of he effo a a o nd ge ing hi alignmen and making e all oice e e hea d, o ha i ' become a na ionall ed cam aign, o man o gani e ed hi and ba icall c ea ing a ni ed a oach o im o ing ani a ion ac ice beca e e io l a lo of he a e ani a ion h giene ac ice , he o ked in i ola ion and e f agmen ed. Thi a he effo o b ing e e one oge he and c ea e hi ha monio a oach. Be a egic, make deci ion , io i i e. Thi ill hel o o kno ha feedback i nece a and hen o mo e fo a d. We ge a lo of feedback. I ' e. We go in f om man angle b ome ime ha ing oo man cook can block he oce . So feedback can hel o hinde . I ' al a good o kno ha i he diffe en and eflec ing and h o gho he cam aign e ied o inco o a e all he diffe en angle b al o made he deci ion ba ed on he e idence ha e lea ned f om 

N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 75 he e ea ch and e ing. So a final ho gh i h o i beha io change i ha d, and i ake ime. B if e nde and eo le and c ea e info med none hele and c ea e an enabling en i onmen e can infl ence ac ion . And if o an o lea n mo e abo ha e do a he iDE Inno a ion Lab feel f ee o follo on ocial media. Of co e, if o an o connec i h me and ha e mo e e ion and ha e did, I'm al a ha o cha , ha e feedback di c ion . Ha e o done ome hing imila , ha a o oce like? I'm al a ha o di c idea and ha e, b ain o m a o nd diffe en ol ion . Thank o o m ch. STEVE BATY: Thank o e m ch Sahe . Tha a a eall in e e ing ca e d . SAHER ZAFAR: Thank o . STEVE BATY: Yo ne e en e i Je Nichol , Je i a manage a A Clo d G and e'll be alking abo ho o engage i h akeholde h o gho he de ign jo ne , h o gho he lea n jo ne . Hi Je . JESS NICHOLS: Ho ' i going? STEVE BATY: Ve ell. Thank o . If o a e ead , ake i a a . JESS NICHOLS: Pe fec . Le me ge i . I ho e e e bod i ha ing an a e ome da and i all ead o ea l nch. Am I ho ing he igh lide? STEVE BATY: Yo e e n il a momen ago and hen i ' clo ed again.