Japan Direction Association & ILY.＃03：デザインとコミュニケーション：ワークショップデザイン

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αʔϏεσβΠϯγϦʔζ ϫʔΫγϣοϓσβΠϯ 2018.11.03 ೔ຊσΟϨΫγϣϯڠձ

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!12 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc CEO-DESIGNER / tsujiharasaki ϏδωεɾαʔϏεσβΠϯ696*σβΠϯ σβΠϯίϯαϧςΟϯά σβΠϯϒϥϯσΟϯάετʔϦʔσβΠϯ σβΠϯڭҭ ΞʔτσΟϨΫγϣϯίϐʔϥΠςΟϯά άϥϑΟοΫσβΠϯQBQFS XFC BQQBE CSO-Business DESIGNER & Development / iwai kazuki ϏδωεɾαʔϏεσβΠϯϓϩδΣΫτϚ ωδϝϯτ XFCσΟϨΫγϣϯXFCϓϩϞʔγϣϯਓࡐ Ϛωδϝϯτ ࣾһݚमɾڭҭ'JOBODF PHOTOGRAPHER-designer / homma mihoko ܳज़ֶࣸਅΞʔτσΟϨΫγϣϯ ϒϥϯσΟϯάσβΠϯσβΠϯڭҭ ετʔϦʔσβΠϯίϐʔϥΠςΟϯά άϥϑΟοΫσβΠϯQBQFS XFC BQQBE DIRECTOR-designer / yoshikawa akane ϓϩδΣΫτϚωδϝϯτXFCσΟϨΫγϣϯ ࣸਅฤूɾϥΠςΟϯάϚφʔڭҭɾݚम άϥϑΟοΫσβΠϯQBQFS XFCBQQϑϩϯτ ΤϯυίʔσΟϯά SCIENTIST-consultant / ohuchi haruka Ph.D σʔλαΠΤϯεఱจ෺ཧֶ ࢢ৔ௐࠪ69σβΠϯϒϥϯυσβΠϯ ઓཱུҊΤϯδχΞϦϯάϥΠςΟϯά Director-consultant / kawamura satsuki ΫϦΤΠςΟϒσΟϨΫγϣϯ XFCσΟϨΫγϣϯ 69σβΠϯϓϩϞʔγϣϯϚωʔδϟʔ About ILY. inc

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!13 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc Research Plan DESIGN develop Growth ઓུɾاը ௐࠪɾώΞϦϯά ઃܭ ։ൃɾ࣮૷ ޿ใɾվળ ILY. inc. DESIGN consulting and creative agency ©ILY. All rights reserved chapter : #00 title: *-:ʹ͍ͭͯ"#06564 Developm ent DESIGN PR Growth Hack Plan ઓུɾاը ઃܭ ։ൃ એ఻ɾ޿ࠂ վળɾ1%$" Consulting Creative αʔϏεσβΠϯ 696*σβΠϯ ϒϥϯςΟϯάσβΠϯ ετʔϦʔσβΠϯ ϓϩμΫτσβΠϯ ΠϯςϦΞ ΤΫεςϦΞઃܭ άϥϑΟοΫσβΠϯ QBQFS XFC BQQ BOEBE σβΠϯίϯαϧςΟϯά ϏδωεσβΠϯ ࢢ৔ௐࠪɾσʔλ෼ੳ ϒϥϯςΟϯάσβΠϯ ετʔϦʔσβΠϯ ίϯηϓτσβΠϯ ϚʔέςΟϯάσβΠϯ ϢʔβϏϦςΟϦαʔν ώΞϦϯάɾίϛϡχέʔγϣϯઃܭ About ILY. inc

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!21 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc ͲΜͳ ϓϩδΣΫτʁ ԿΛ ΍͍ͬͯΔͷʁ ࣗ෼͕ࢀՃ͢Δ ҙ͕ٛ͋Δ ࣍ͷΞΫγϣϯ͸ Ͳ͏ͨ͠Β͍͍ʁ ଞʹͲΜͳਓ͕ ࢀՃ͍ͯ͠Δ ΜͩΖ͏ʁ ଞʹ͸ͲΜͳ Πϕϯτ͕ ͋ΔΜͩΖ͏ʁ ͜ͷΠϕϯτ͸ ڵຯ͕͋Δ͔Β ΋͏Ұ౓ߦͬͯΈΑ͏ ࢀՃऀಉ࢜Ͱ ܨ͕Γ͍ͨ STORY SYMBOL SYSTEM ؔ࿈Πϕϯτ͕ Θ͔Γ΍͍͢ ࢀՃಈػΛ ࣋ͪଓ͚ΒΕΔ ώΞϦϯάͱϫʔΫγϣοϓʹΑΔ ίϛϡχέʔγϣϯσβΠϯ About ILY. inc

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!42 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc Workshop Categories Seminar Workshop Ideation Workshop Client Workshop ηϛφʔࢀՃऀ νʔϜϝϯόʔ ΫϥΠΞϯτ ؀ڥ ϐβ#(. Ͳ͜Ͱ΋ ձٞࣨ ௿ ߴ த ର৅ ࣗ༝౓ ੒ޭ཰ ߴ ௿ த ϙΠϯτ ϑϨʔϜϫʔΫ ࣄલ४උ ਐߦମௐ

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!43 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc Workshop Categories Seminar Workshop Ideation Workshop Client Workshop ηϛφʔࢀՃऀ νʔϜϝϯόʔ ΫϥΠΞϯτ ؀ڥ ϐβ#(. Ͳ͜Ͱ΋ ձٞࣨ ௿ ߴ த ର৅ ࣗ༝౓ ੒ޭ཰ ߴ ௿ த ໨త ମݧ ૑଄ ߹ҙ ϙΠϯτ ϑϨʔϜϫʔΫ ਐߦମௐ ࣄલ४උ

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!64 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc %&."&͘Μ ण࢘ͷग़લΞϓϦʮ%&."&͘Μʯ ৯΂͍ͨण࢘Λ5"1 Ұ؏ͣͭण࢘Λ஫จͰ͖Δʂ 64&3 ৬ਓ ஫จ ܾࡁ ৘ใ ྉۚ 4VTIJ ਢ઒ࢤอࡀ ಠ਎ɺҰਓ฻Β͠ 8FCσΟϨΫλʔ ण࢘͸ηοτͰ͸ͳ͘Ұ؏ͣͭ ৯΂͍ͨͩ͜ΘΓ೿ ण࢘Ұཡ 5"1ͯ͠ ɹΧʔτ΁ = ஫จ֬ೝ ܾࡁ৘ใ ͓ಧ͚৘ใ ࣗ୐ʹಧ͘ ࠷ߴͷण࢘ମݧ Ұ؏ͣͭͷ஫จ͸໘౗ ஫จ͞ΕΔωλͷछྨͷภΓ Ϧϐʔτ཰͕௿͍ ߴׂ͍ʹߴڃײ͕ͳ͍ ୯Ձ͕௿͍ Review #01

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!66 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc #&/&'*5 7*4*0/ $0.1&5*503 $0/$&15 7*4*0/ɿاۀཧ೦ɺϝϯόʔͷ૝͍ ཧ೦ϝοηʔδ ୅දऀ Ұൠࣾһ #&/&'*5ɿεςʔΫϗϧμʔͷརӹ ΤϯυϢʔβʔ ࣾһɺٻ৬ऀ ύʔτφʔاۀ $0.1&5*503ɿڝ߹ଞࣾͷදݱ ڝ߹ଞࣾͷදݱ ڝ߹ࠩผԽ Review #01

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!68 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc ͪ͝Όͪ͝Ό νʔϓͳҹ৅ = ࣄ຿త ൥ࡶ ී௨ͷण࢘ γζϧײ ڻ͖ = ظ଴ײ ଴ͪԕ͍͠ పఈͨ͠ߴڃײ Ұ؏ͷण࢘Λ৯΂Δ࣌ͷ޾෱͕࠷େʹͳΔ ޷͖ͳωλΛ৯΂ΒΕΔ ण࢘͸ຯΘͬͯ ৯΂ͯཉ͍͠ ࢫ͍ण࢘ΛෲҰഋ ࠓ೔ͷҰ؏ མͪண͍ͨ γϯϓϧͳɹण࢘ Θ͍Θ͍ ָ͍͠464)* ߴڃײ Ώͬ͘ΓຯΘ͏ ߴڃײ ͓ॕ͍ࣄͰ৯΂Δ %&."&͘Μ ؤுͬͨ͋ͳͨʹɺࠓ໷ͷҰ؏Λ Review #01

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!73 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc ͪ͝Όͪ͝Ό νʔϓͳҹ৅ = ࣄ຿త ൥ࡶ ී௨ͷण࢘ γζϧײ ڻ͖ = ظ଴ײ ଴ͪԕ͍͠ పఈͨ͠ߴڃײ Ұ؏ͷण࢘Λ৯΂Δ࣌ͷ޾෱͕࠷େʹͳΔ ޷͖ͳωλΛ৯΂ΒΕΔ ण࢘͸ຯΘͬͯ ৯΂ͯཉ͍͠ ࢫ͍ण࢘ΛෲҰഋ ࠓ೔ͷҰ؏ མͪண͍ͨ γϯϓϧͳɹण࢘ Θ͍Θ͍ ָ͍͠464)* ߴڃײ Ώͬ͘ΓຯΘ͏ ߴڃײ ͓ॕ͍ࣄͰ৯΂Δ %&."&͘Μ ؤுͬͨ͋ͳͨʹɺࠓ໷ͷҰ؏Λ σβΠϯͷ໨త Review #01

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!74 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc ͪ͝Όͪ͝Ό νʔϓͳҹ৅ = ࣄ຿త ൥ࡶ ී௨ͷण࢘ γζϧײ ڻ͖ = ظ଴ײ ଴ͪԕ͍͠ పఈͨ͠ߴڃײ Ұ؏ͷण࢘Λ৯΂Δ࣌ͷ޾෱͕࠷େʹͳΔ ޷͖ͳωλΛ৯΂ΒΕΔ ण࢘͸ຯΘͬͯ ৯΂ͯཉ͍͠ ࢫ͍ण࢘ΛෲҰഋ ࠓ೔ͷҰ؏ མͪண͍ͨ γϯϓϧͳɹण࢘ Θ͍Θ͍ ָ͍͠464)* ߴڃײ Ώͬ͘ΓຯΘ͏ ߴڃײ ͓ॕ͍ࣄͰ৯΂Δ %&."&͘Μ ؤுͬͨ͋ͳͨʹɺࠓ໷ͷҰ؏Λ UX͕ཁ੥͢Δ σβΠϯͷલఏ Ϗδωε͕ཁ੥͢Δ σβΠϯͷલఏ Review #01

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!76 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc ͪ͝Όͪ͝Ό νʔϓͳҹ৅ = ࣄ຿త ൥ࡶ ී௨ͷण࢘ γζϧײ ڻ͖ = ظ଴ײ ଴ͪԕ͍͠ పఈͨ͠ߴڃײ Ұ؏ͷण࢘Λ৯΂Δ࣌ͷ޾෱͕࠷େʹͳΔ ޷͖ͳωλΛ৯΂ΒΕΔ ण࢘͸ຯΘͬͯ ৯΂ͯཉ͍͠ ࢫ͍ण࢘ΛෲҰഋ ࠓ೔ͷҰ؏ མͪண͍ͨ γϯϓϧͳɹण࢘ Θ͍Θ͍ ָ͍͠464)* ߴڃײ Ώͬ͘ΓຯΘ͏ ߴڃײ ͓ॕ͍ࣄͰ৯΂Δ %&."&͘Μ ؤுͬͨ͋ͳͨʹɺࠓ໷ͷҰ؏Λ σβΠϯͷର৅ Review #01

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!78 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc ͪ͝Όͪ͝Ό νʔϓͳҹ৅ = ࣄ຿త ൥ࡶ ී௨ͷण࢘ γζϧײ ڻ͖ = ظ଴ײ ଴ͪԕ͍͠ పఈͨ͠ߴڃײ Ұ؏ͷण࢘Λ৯΂Δ࣌ͷ޾෱͕࠷େʹͳΔ ޷͖ͳωλΛ৯΂ΒΕΔ ण࢘͸ຯΘͬͯ ৯΂ͯཉ͍͠ ࢫ͍ण࢘ΛෲҰഋ ࠓ೔ͷҰ؏ མͪண͍ͨ γϯϓϧͳɹण࢘ Θ͍Θ͍ ָ͍͠464)* ߴڃײ Ώͬ͘ΓຯΘ͏ ߴڃײ ͓ॕ͍ࣄͰ৯΂Δ %&."&͘Μ ؤுͬͨ͋ͳͨʹɺࠓ໷ͷҰ؏Λ σβΠϯϚςϦΞϧ Review #01

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!81 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc ͪ͝Όͪ͝Ό νʔϓͳҹ৅ = ࣄ຿త ൥ࡶ ී௨ͷण࢘ γζϧײ ڻ͖ = ظ଴ײ ଴ͪԕ͍͠ పఈͨ͠ߴڃײ Ұ؏ͷण࢘Λ৯΂Δ࣌ͷ޾෱͕࠷େʹͳΔ ޷͖ͳωλΛ৯΂ΒΕΔ ण࢘͸ຯΘͬͯ ৯΂ͯཉ͍͠ ࢫ͍ण࢘ΛෲҰഋ ࠓ೔ͷҰ؏ མͪண͍ͨ γϯϓϧͳɹण࢘ Θ͍Θ͍ ָ͍͠464)* ߴڃײ Ώͬ͘ΓຯΘ͏ ߴڃײ ͓ॕ͍ࣄͰ৯΂Δ %&."&͘Μ ؤுͬͨ͋ͳͨʹɺࠓ໷ͷҰ؏Λ ͜ͷγʔτͱ੍࡞෺ʹ͸ ੔߹ੑ͕͋Δ͔ʁ Review #01

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!90 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc Workshop Categories Seminar Workshop Ideation Workshop Client Workshop ηϛφʔࢀՃऀ νʔϜϝϯόʔ ΫϥΠΞϯτ ؀ڥ ϐβ#(. Ͳ͜Ͱ΋ ձٞࣨ ௿ ߴ த ର৅ ࣗ༝౓ ੒ޭ཰ ߴ ௿ த ໨త ମݧ ૑଄ ߹ҙ ϙΠϯτ ϑϨʔϜϫʔΫ ਐߦମௐ ࣄલ४උ

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!98 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc Research Plan DESIGN develop Growth ઓུɾاը ௐࠪɾώΞϦϯά ઃܭ ։ൃɾ࣮૷ ޿ใɾվળ ILY. inc. DESIGN consulting and creative agency ©ILY. All rights reserved chapter : #00 title: *-:ʹ͍ͭͯ"#06564 Developm ent DESIGN PR Growth Hack Plan ઓུɾاը ઃܭ ։ൃ એ఻ɾ޿ࠂ վળɾ1%$" Consulting Creative αʔϏεσβΠϯ 696*σβΠϯ ϒϥϯςΟϯάσβΠϯ ετʔϦʔσβΠϯ ϓϩμΫτσβΠϯ ΠϯςϦΞ ΤΫεςϦΞઃܭ άϥϑΟοΫσβΠϯ QBQFS XFC BQQ BOEBE σβΠϯίϯαϧςΟϯά ϏδωεσβΠϯ ࢢ৔ௐࠪɾσʔλ෼ੳ ϒϥϯςΟϯάσβΠϯ ετʔϦʔσβΠϯ ίϯηϓτσβΠϯ ϚʔέςΟϯάσβΠϯ ϢʔβϏϦςΟϦαʔν ώΞϦϯάɾίϛϡχέʔγϣϯઃܭ About ILY. inc

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՝୊ͷ࠶ఆٛ !102 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc Ideation WS Tips ෼ੳɾ෼ղ ౷߹ɾ࠶ߏங ൃࢄ ऩଋ ιϦϡʔγϣϯ σʔλͷચ͍ग़͠ ෼ੳܥϒϨετ ཁૉͷ෼ղ ؾ͖ͮͷநग़ ՝୊ͷந৅Խ ղܾ͢Δ՝୊ͷબ୒ ΞΠσΞϒϨετ ϞοΫͷ࡞੒ ΞΠσΞͷධՁ ιϦϡʔγϣϯͷܾఆ λεΫͷׂΓৼΓ 4 Steps for Ideation WS

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՝୊ͷ࠶ఆٛ !103 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc Ideation WS Tips ෼ੳɾ෼ղ ౷߹ɾ࠶ߏங ൃࢄ ऩଋ ιϦϡʔγϣϯ σʔλͷચ͍ग़͠ ෼ੳܥϒϨετ ཁૉͷ෼ղ ؾ͖ͮͷநग़ ՝୊ͷந৅Խ ղܾ͢Δ՝୊ͷબ୒ ΞΠσΞϒϨετ ϞοΫͷ࡞੒ ΞΠσΞͷධՁ ιϦϡʔγϣϯͷܾఆ λεΫͷׂΓৼΓ 4 Steps for Ideation WS

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!105 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc Ideation WS A I D M A A I S A S Attention Interest Desire Action Share Sympathize Identify Memory Action Attention Interest Search S I P S D E C A X Participate Share&Spread Discovery Engage Check Action Experience

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!106 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc Ideation WS A I D M A A I S A S Attention Interest Desire Action Share Sympathize Identify Memory Action Attention Interest Search S I P S D E C A X Participate Share&Spread Discovery Engage Check Action Experience Ͳ͏Ͱ΋͍͍

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S I P S D E C A X !108 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc Ideation WS A I D M A A I S A S 1920೥Ҏ߱ͷ ϚεϝσΟΞܕফඅϞσϧ ιʔγϟϧফඅϞσϧ 2000೥୅ॳظͷ ΠϯλʔωοτಋೖϞσϧ Φ΢ϯυϝσΟΞͳͲ ίϯςϯπϚʔέϞσϧ Tips എܠΛ஌ΓɺඞཁʹԠͯ͡࢖͍෼͚΍վมΛߦ͏

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՝୊ͷ࠶ఆٛ !111 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc Ideation WS Tips ෼ੳɾ෼ղ ౷߹ɾ࠶ߏங ൃࢄ ऩଋ ιϦϡʔγϣϯ σʔλͷચ͍ग़͠ ෼ੳܥϒϨετ ཁૉͷ෼ղ ؾ͖ͮͷநग़ ՝୊ͷந৅Խ ղܾ͢Δ՝୊ͷબ୒ ΞΠσΞϒϨετ ϞοΫͷ࡞੒ ΞΠσΞͷධՁ ιϦϡʔγϣϯͷܾఆ λεΫͷׂΓৼΓ 4 Steps for Ideation WS

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!116 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc ϫʔΫγϣοϓ άϧʔϓͰྑ͍ΞΠσΞΛੜΉͨΊͷ WS΍ϑΝγϦςʔγϣϯͷ޻෉ ՝୊ͷ࠶ఆٛ ෼ੳɾ෼ղ ౷߹ɾ࠶ߏங ൃࢄ ऩଋ ιϦϡʔγϣϯ σʔλͷચ͍ग़͠ ෼ੳܥϒϨετ ཁૉͷ෼ղ ؾ͖ͮͷநग़ ՝୊ͷந৅Խ ղܾ͢Δ՝୊ͷબ୒ ΞΠσΞϒϨετ ϞοΫͷ࡞੒ ΞΠσΞͷධՁ ιϦϡʔγϣϯͷܾఆ λεΫͷׂΓৼΓ

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!117 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc ϫʔΫγϣοϓ άϧʔϓͰྑ͍ΞΠσΞΛੜΉͨΊͷ WS΍ϑΝγϦςʔγϣϯͷ޻෉ ՝୊ͷ࠶ఆٛ ෼ੳɾ෼ղ ౷߹ɾ࠶ߏங ൃࢄ ऩଋ ιϦϡʔγϣϯ σʔλͷચ͍ग़͠ ෼ੳܥϒϨετ ཁૉͷ෼ղ ؾ͖ͮͷநग़ ՝୊ͷந৅Խ ղܾ͢Δ՝୊ͷબ୒ ΞΠσΞϒϨετ ϞοΫͷ࡞੒ ΞΠσΞͷධՁ ιϦϡʔγϣϯͷܾఆ λεΫͷׂΓৼΓ W

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!123 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc ϫʔΫγϣοϓ άϧʔϓͰྑ͍ΞΠσΞΛੜΉͨΊͷ WS΍ϑΝγϦςʔγϣϯͷ޻෉ ՝୊ͷ࠶ఆٛ ෼ੳɾ෼ղ ౷߹ɾ࠶ߏங ൃࢄ ऩଋ ιϦϡʔγϣϯ σʔλͷચ͍ग़͠ ෼ੳܥϒϨετ ཁૉͷ෼ղ ؾ͖ͮͷநग़ ՝୊ͷந৅Խ ղܾ͢Δ՝୊ͷબ୒ ΞΠσΞϒϨετ ϞοΫͷ࡞੒ ΞΠσΞͷධՁ ιϦϡʔγϣϯͷܾఆ λεΫͷׂΓৼΓ W

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!124 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc ϫʔΫγϣοϓ άϧʔϓͰྑ͍ΞΠσΞΛੜΉͨΊͷ WS΍ϑΝγϦςʔγϣϯͷ޻෉ ՝୊ͷ࠶ఆٛ ෼ੳɾ෼ղ ౷߹ɾ࠶ߏங ൃࢄ ऩଋ ιϦϡʔγϣϯ σʔλͷચ͍ग़͠ ෼ੳܥϒϨετ ཁૉͷ෼ղ ؾ͖ͮͷநग़ ՝୊ͷந৅Խ ղܾ͢Δ՝୊ͷબ୒ ΞΠσΞϒϨετ ϞοΫͷ࡞੒ ΞΠσΞͷධՁ ιϦϡʔγϣϯͷܾఆ λεΫͷׂΓৼΓ W

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!125 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc ϫʔΫγϣοϓ άϧʔϓͰྑ͍ΞΠσΞΛੜΉͨΊͷ WS΍ϑΝγϦςʔγϣϯͷ޻෉ ՝୊ͷ࠶ఆٛ ෼ੳɾ෼ղ ౷߹ɾ࠶ߏங ൃࢄ ऩଋ ιϦϡʔγϣϯ σʔλͷચ͍ग़͠ ෼ੳܥϒϨετ ཁૉͷ෼ղ ؾ͖ͮͷநग़ ՝୊ͷந৅Խ ղܾ͢Δ՝୊ͷબ୒ ΞΠσΞϒϨετ ϞοΫͷ࡞੒ ΞΠσΞͷධՁ ιϦϡʔγϣϯͷܾఆ λεΫͷׂΓৼΓ W

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!129 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc ϫʔΫγϣοϓ ՝୊ͷ࠶ఆٛ ෼ੳɾ෼ղ ౷߹ɾ࠶ߏங ൃࢄ ऩଋ ιϦϡʔγϣϯ σʔλͷચ͍ग़͠ ෼ੳܥϒϨετ ཁૉͷ෼ղ ؾ͖ͮͷநग़ ՝୊ͷந৅Խ ղܾ͢Δ՝୊ͷબ୒ ΞΠσΞϒϨετ ϞοΫͷ࡞੒ ΞΠσΞͷධՁ ιϦϡʔγϣϯͷܾఆ λεΫͷׂΓৼΓ ৘ใऩरɾڞ༗ ϑϨʔϜϫʔΫͷબఆ ࣄྫௐࠪ ֎෦৚݅ௐࠪ ϫʔΫγϣοϓͷσβΠϯ Tips

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!130 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc ϫʔΫγϣοϓ ՝୊ͷ࠶ఆٛ ෼ੳɾ෼ղ ౷߹ɾ࠶ߏங ൃࢄ ऩଋ ιϦϡʔγϣϯ σʔλͷચ͍ग़͠ ෼ੳܥϒϨετ ཁૉͷ෼ղ ؾ͖ͮͷநग़ ՝୊ͷந৅Խ ղܾ͢Δ՝୊ͷબ୒ ΞΠσΞϒϨετ ϞοΫͷ࡞੒ ΞΠσΞͷධՁ ιϦϡʔγϣϯͷܾఆ λεΫͷׂΓৼΓ ৘ใऩरɾڞ༗ ϑϨʔϜϫʔΫͷબఆ ࣄྫௐࠪ ֎෦৚݅ௐࠪ ϫʔΫγϣοϓͷσβΠϯ Tips νʔϜͷWSྗΛ্͛ΔϑϨʔϜϫʔΫ

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!131 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc Workshop Categories Seminar Workshop Ideation Workshop Client Workshop ηϛφʔࢀՃऀ νʔϜϝϯόʔ ΫϥΠΞϯτ ؀ڥ ϐβ#(. Ͳ͜Ͱ΋ ձٞࣨ ௿ ߴ த ର৅ ࣗ༝౓ ੒ޭ཰ ߴ ௿ த ໨త ମݧ ૑଄ ߹ҙ ϙΠϯτ ϑϨʔϜϫʔΫ ਐߦମௐ ࣄલ४උ

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!139 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc #&/&'*5 7*4*0/ $0.1&5*503 $0/$&15 7*4*0/ɿاۀཧ೦ɺϝϯόʔͷ૝͍ ཧ೦ϝοηʔδ ୅දऀ Ұൠࣾһ #&/&'*5ɿεςʔΫϗϧμʔͷརӹ ΤϯυϢʔβʔ ࣾһɺٻ৬ऀ ύʔτφʔاۀ $0.1&5*503ɿڝ߹ଞࣾͷදݱ ڝ߹ଞࣾͷදݱ ڝ߹ࠩผԽ Client WS Tips

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!140 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc #&/&'*5 7*4*0/ $0.1&5*503 $0/$&15 7*4*0/ɿاۀཧ೦ɺϝϯόʔͷ૝͍ ཧ೦ϝοηʔδ ୅දऀ Ұൠࣾһ #&/&'*5ɿεςʔΫϗϧμʔͷརӹ ΤϯυϢʔβʔ ࣾһɺٻ৬ऀ ύʔτφʔاۀ $0.1&5*503ɿڝ߹ଞࣾͷදݱ ڝ߹ଞࣾͷදݱ ڝ߹ࠩผԽ Client WS Tips ࣄલௐࠪ ୅දͷཧ೦Λ Ұൠࣾһ͸ͲͷΑ͏ʹදݱ͍ͯ͠Δ͔ Ұൠࣾһͷෆຬ͸Ͳ͜ʹ͋Δ͔

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!141 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc #&/&'*5 7*4*0/ $0.1&5*503 $0/$&15 7*4*0/ɿاۀཧ೦ɺϝϯόʔͷ૝͍ ཧ೦ϝοηʔδ ୅දऀ Ұൠࣾһ #&/&'*5ɿεςʔΫϗϧμʔͷརӹ ΤϯυϢʔβʔ ࣾһɺٻ৬ऀ ύʔτφʔاۀ $0.1&5*503ɿڝ߹ଞࣾͷදݱ ڝ߹ଞࣾͷදݱ ڝ߹ࠩผԽ Client WS Tips ࣄલௐࠪ Ϣʔβʔ͸طଘࣄۀΛͲͷΑ͏ʹ ཧղ͠ɺར༻͍ͯ͠Δ͔ ϢʔβʔʹͱͬͯͷՁ஋͸ͳʹ͔ ύʔτφʔاۀʹͲ͏ࢥΘΕ͍ͯΔ͔

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!142 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc #&/&'*5 7*4*0/ $0.1&5*503 $0/$&15 7*4*0/ɿاۀཧ೦ɺϝϯόʔͷ૝͍ ཧ೦ϝοηʔδ ୅දऀ Ұൠࣾһ #&/&'*5ɿεςʔΫϗϧμʔͷརӹ ΤϯυϢʔβʔ ࣾһɺٻ৬ऀ ύʔτφʔاۀ $0.1&5*503ɿڝ߹ଞࣾͷදݱ ڝ߹ଞࣾͷදݱ ڝ߹ࠩผԽ Client WS Tips ࣄલௐࠪ ڝ߹ଞࣾ͸ͲͷΑ͏ͳදݱΛ͍ͯ͠Δ͔ ࣅͨදݱΛ͍ͯ͠Δձࣾ͸͋Δ͔

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!145 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc Summary Seminar Workshop Ideation Workshop Client Workshop ηϛφʔࢀՃऀ νʔϜϝϯόʔ ΫϥΠΞϯτ ؀ڥ ϐβ#(. Ͳ͜Ͱ΋ ձٞࣨ ௿ ߴ த ର৅ ࣗ༝౓ ੒ޭ཰ ߴ ௿ த ໨త ମݧ ૑଄ ߹ҙ ϙΠϯτ ϑϨʔϜϫʔΫ ਐߦମௐ ࣄલ४උ

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!151 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc ՝୊ͷ࠶ఆٛ ෼ੳɾ෼ղ ౷߹ɾ࠶ߏங ൃࢄ ऩଋ ιϦϡʔγϣϯ σʔλͷચ͍ग़͠ ෼ੳܥϒϨετ ཁૉͷ෼ղ ؾ͖ͮͷநग़ ՝୊ͷந৅Խ ղܾ͢Δ՝୊ͷબ୒ ΞΠσΞϒϨετ ϞοΫͷ࡞੒ ΞΠσΞͷධՁ ιϦϡʔγϣϯͷܾఆ λεΫͷׂΓৼΓ ৘ใऩरɾڞ༗ ϑϨʔϜϫʔΫͷબఆ ࣄྫௐࠪ ֎෦৚݅ௐࠪ ϫʔΫγϣοϓͷσβΠϯ Tips Summary

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INNOVATION Lab. *-:Ͱ͸͜Ε·Ͱࣄۀ΍αʔϏεͷछͱͳΔ ՝୊ൃݟ͔ΒιϦϡʔγϣϯσβΠϯʙ۩ݱ Խ·Ͱ਺ଟ͘ͷϓϩδΣΫτΛख͕͚͖ͯ· ͨ͠ɻ*-:ͷϏδωεσβΠφʔɾ69σβΠ φʔɾσʔλΞφϦετɾΤϯδχΞ͕ϓϩ δΣΫτʹࢀը͠ɺ໿೔Ͱ͓٬༷ͷ৽ن ࣄۀɾՁ஋૑଄Λࢧԉ࣮͠ߦ͠·͢ɻ PRICE 750ສԁʙ ˞ສԁºϲ݄ʙ ILY.s Team ɾϏδωεσβΠφʔ ɾ69σβΠφʔ ɾσʔλΞφϦετ ɾΤϯδχΞ ɾΞʔτσΟϨΫλʔ ɾσβΠϯϦαʔνϟʔ ɾίϯηϓτσβΠφʔ > DESIGN Research & Planning ɾطଘࢿ࢈ͷચ͍ग़͠ˍڝ߹ۀքϦαʔν ɾࣄۀϩʔυϚοϓͷࡦఆͱϑϡʔνϟʔίϯςΫετઃܭ ɾίϛϡχέʔγϣϯϏδωε՝୊ͷநग़ͱԾઆߏங ɾϢʔβʔΠϯλϏϡʔΠϯαΠτϦαʔν > Concept DESIGN ɾࣄۀαʔϏείϯηϓτͷࡦఆ ɾίϛϡχέʔγϣϯετʔϦʔͷࡦఆ ɾࣄۀαʔϏεϏδϣϯͷϏδϡΞϥΠζ > Business DESIGN ɾࠃ಺֎ͰͷϑΟʔϧυϦαʔνΠϯαΠτநग़ ɾԾઆઃܭͱϒϧʔϓϦϯτͷࡦఆ ɾΧελϚʔδϟʔχʔϚοϓͷࡦఆ ɾϏδωεϑΣʔζσβΠϯ ɾࣄۀαʔϏεͷཁ݅ఆٛ > UX DESIGN ɾ69ఆٛʢମݧɺετʔϦʔɺϒϥϯσΟϯάʣ ɾϓϩτλΠϐϯάϞοΫΞοϓ6*ͷઃܭ ILY. inc. DESIGN consulting and creative agency ©ILY. All rights reserved

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Thank you. I love you.

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!158 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc ϫʔΫγϣοϓ άϧʔϓͰྑ͍ΞΠσΞΛੜΉͨΊͷ WS΍ϑΝγϦςʔγϣϯͷ޻෉ ՝୊ͷ࠶ఆٛ ෼ੳɾ෼ղ ౷߹ɾ࠶ߏங ൃࢄ ऩଋ ιϦϡʔγϣϯ σʔλͷચ͍ग़͠ ෼ੳܥϒϨετ ཁૉͷ෼ղ ؾ͖ͮͷநग़ ՝୊ͷந৅Խ ղܾ͢Δ՝୊ͷબ୒ ΞΠσΞϒϨετ ϞοΫͷ࡞੒ ΞΠσΞͷධՁ ιϦϡʔγϣϯͷܾఆ λεΫͷׂΓৼΓ