How to make Product Marketing
a strategic function at your
workplace
Parag Pathak
Team Lead, Product Marketing
IBM Security
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With great power comes
great responsibility
(Disclaimer: responsibilities may vary based on the size of the team, company, B2B vs. B2C, startup vs. mid-size vs.
enterprise, CEO and the list goes on…)
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Without strategy, execution is aimless.
Without execution, strategy is useless.
-Morris Chang
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5 steps to become
a
strategic Product
Marketing leader
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1. Don’t be a
garbage
collector
But keep an eye out for the
diamond in the rough
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2. Focus on
the market
and buyers
There are already a lot of product
experts in your company
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And make
friends along
the way!
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4. Be the
content king
But not always the content
creator
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5. Obsess over your
customers
Even if you need to disrupt yourself
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The essence of strategy is choosing what not
to do.
-Michael Porter