THE MINIMUM LOVEABLE PRODUCT
@ W E L O V E L E A N
U X C A F É L O N D O N / M A R C H 2 0 1 4
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LIFE’S TOO SHORT…
TO BUILD SOMETHING NOBODY WANTS
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THINK
BIG
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START SMALL
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LEARN
FAST
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THE VISION
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PIVOT = A CHANGE IN STRATEGY
NOT A CHANGE IN VISION
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“BACK WHEN PIVOTS
WERE STILL CALLED F**K-UPS”
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THE SPEED V QUALITY TRADE-OFF
LAUNCHING EARLY QUALITY OF EXPERIENCE
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IT AIN’T EASY
BEING LEAN
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“
IF YOU CAN'T FIT
EVERYTHING IN WITHIN
THE TIME AND BUDGET
ALLOTTED THEN DON'T
EXPAND THE TIME AND
BUDGET. INSTEAD,
PULL BACK THE SCOPE
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FOCUS
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WHO ARE YOU DESIGNING FOR?
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“
THE VERSION OF A NEW PRODUCT THAT
BRINGS THE MAXIMUM AMOUNT OF
VALIDATED LEARNING ABOUT
CUSTOMERS WITH THE LEAST EFFORT.
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MINIMUM VIABLE PRODUCT
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“
USING A MERELY VIABLE
PRODUCT IS LIKE VISITING
SOMEONE IN AN INTENSIVE
CARE UNIT. THEY’RE ALIVE,
BUT NOT FUN TO SPEND
TIME WITH.
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“
IF YOU DECIDE TO BUILD A FEATURE,
YOU SHOULD LIVE UP TO AT LEAST A
BASIC STANDARD OF EXECUTION ON
THE EXPERIENCE SIDE.
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“
THE VERSION OF A NEW PRODUCT THAT
BRINGS THE MAXIMUM AMOUNT OF
LOVE FROM CUSTOMERS WITH THE
LEAST EFFORT.
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MINIMUM LOVEABLE PRODUCT
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VIABLE DELIGHTFUL
REMARKABLE TRIBAL
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GAIN A FOLLOWING
WHILE EXPLORING
OPPORTUNITIES
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VIABLE
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VANITY
Flickr image from angermann
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VALIDATION
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DELIGHTFUL
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DESIGN
FOR
EMOTION
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(n) ROBOT
A PERSON WHO WORKS
MECHANICALLY WITHOUT
ORIGINAL THOUGHT,
ESPECIALLY ONE WHO
RESPONSES AUTOMATICALLY
TO THE COMMANDS OF
OTHERS
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REMARKABLE
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“
IF YOU MAKE CUSTOMERS
UNHAPPY IN THE
PHYSICAL WORLD, THEY
MIGHT EACH TELL 6
FRIENDS. IF YOU MAKE
CUSTOMERS UNHAPPY
ON THE INTERNET, THEY
CAN EACH TELL 6,000
FRIENDS.
JEFF BEZOS
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THE NET PROMOTER SCORE
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TRIBAL
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START
WITH
WHY?
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BUILD YOUR TRIBE
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IF YOU CARE
THEY’LL CARE
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WHO’S GONNA LOVE YA?
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HAVE A STRONG VISION
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KNOW YOUR AUDIENCE
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SHOW YOUR PERSONALITY
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GET THEM HUNGRY FOR MORE
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BUILD YOUR BRAND FROM DAY 1
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BUT…
BE AWARE
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A BEAUTIFUL DESIGN HIDING A
FLAWED BUSINESS IDEA
OR
A VALUABLE BUSINESS IDEA
HINDERED BY A FLAWED DESIGN
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GET THE BALANCE RIGHT
LAUNCHING EARLY QUALITY OF EXPERIENCE