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THE MINIMUM LOVEABLE PRODUCT @ W E L O V E L E A N U X C A F É L O N D O N / M A R C H 2 0 1 4

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5 MINS LIFE’S TOO SHORT… TO BUILD SOMETHING NOBODY WANTS

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THINK BIG

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START SMALL

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LEARN FAST

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THE VISION

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5 MINS PIVOT = A CHANGE IN STRATEGY NOT A CHANGE IN VISION

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“BACK WHEN PIVOTS WERE STILL CALLED F**K-UPS”

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THE SPEED V QUALITY TRADE-OFF LAUNCHING EARLY QUALITY OF EXPERIENCE

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IT AIN’T EASY BEING LEAN

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“ IF YOU CAN'T FIT EVERYTHING IN WITHIN THE TIME AND BUDGET ALLOTTED THEN DON'T EXPAND THE TIME AND BUDGET. INSTEAD, PULL BACK THE SCOPE

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FOCUS

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WHO ARE YOU DESIGNING FOR?

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“ THE VERSION OF A NEW PRODUCT THAT BRINGS THE MAXIMUM AMOUNT OF VALIDATED LEARNING ABOUT CUSTOMERS WITH THE LEAST EFFORT.

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MINIMUM VIABLE PRODUCT

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“ USING A MERELY VIABLE PRODUCT IS LIKE VISITING SOMEONE IN AN INTENSIVE CARE UNIT. THEY’RE ALIVE, BUT NOT FUN TO SPEND TIME WITH.

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“ IF YOU DECIDE TO BUILD A FEATURE, YOU SHOULD LIVE UP TO AT LEAST A BASIC STANDARD OF EXECUTION ON THE EXPERIENCE SIDE.

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“ THE VERSION OF A NEW PRODUCT THAT BRINGS THE MAXIMUM AMOUNT OF LOVE FROM CUSTOMERS WITH THE LEAST EFFORT.

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MINIMUM LOVEABLE PRODUCT

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VIABLE DELIGHTFUL REMARKABLE TRIBAL

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GAIN A FOLLOWING WHILE EXPLORING OPPORTUNITIES

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VIABLE

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VANITY Flickr image from angermann

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VALIDATION

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DELIGHTFUL

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DESIGN FOR EMOTION

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(n) ROBOT A PERSON WHO WORKS MECHANICALLY WITHOUT ORIGINAL THOUGHT, ESPECIALLY ONE WHO RESPONSES AUTOMATICALLY TO THE COMMANDS OF OTHERS

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REMARKABLE

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“ IF YOU MAKE CUSTOMERS UNHAPPY IN THE PHYSICAL WORLD, THEY MIGHT EACH TELL 6 FRIENDS. IF YOU MAKE CUSTOMERS UNHAPPY ON THE INTERNET, THEY CAN EACH TELL 6,000 FRIENDS. JEFF BEZOS

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THE NET PROMOTER SCORE

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TRIBAL

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START WITH WHY?

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BUILD YOUR TRIBE

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IF YOU CARE THEY’LL CARE

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WHO’S GONNA LOVE YA?

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HAVE A STRONG VISION

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KNOW YOUR AUDIENCE

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SHOW YOUR PERSONALITY

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GET THEM HUNGRY FOR MORE

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BUILD YOUR BRAND FROM DAY 1

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BUT… BE AWARE

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A BEAUTIFUL DESIGN HIDING A FLAWED BUSINESS IDEA OR A VALUABLE BUSINESS IDEA HINDERED BY A FLAWED DESIGN

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GET THE BALANCE RIGHT LAUNCHING EARLY QUALITY OF EXPERIENCE

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