Distribution
Production
industrial mindset
Ideate Specifications
Frame
Design Phase
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Design
for everyone!
Everyone Should Be Able To Produce Design Artefacts
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Design System,
a product servings other products
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does your company have
a pattern library or a style guide?
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make the right choice
the easiest choice
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tweet…
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design system is a shared
language
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faster generation of experiments,
easier to create multiple variants
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enable other
to design
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No content
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design
infrastructure
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No content
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No content
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unique
source-of-truth
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design tokens, design decisions
make it easy to implement
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design
decision
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token
data
(.JSON)
design
decision
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iOS
Web
token
data
(.JSON)
design
decision
token
data
(.xml) Android
token as
variables
(.css)
token as
variables
(.sass)
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iOS
Web
token
data
(.JSON)
design
decision
token
data
(.xml) Android
token as
variables
(.css)
design
system
website
npm
module
sketch color
palette
keynote
color palette
addons
website
token as
variables
(.sass)
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iOS
Web
token
data
(.JSON)
design
decision
token
data
(.xml) Android
token as
variables
(.css)
design
system
website
npm
module
sketch color
palette
keynote
color palette
the next hot
thing!
addons
website
token as
variables
(.sass)
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No content
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start with but don’t stall
with just color & type.
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focus on what
really matter
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making your design
more accessible
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making your design
more future-friendly
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making your design
more performant
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making your design
more resilient
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define micro-interactions
and animations
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build a conversation
with the users
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you run it,
you design it
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design
the feedback
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No content
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No content
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me!
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delight
the user
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everything is automate!
so, what now?
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Design
doesn’t end!
Launching a New Feature Is Just the Beginning
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the water-scrum-fall
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Marketing &
Sales
the water-scrum-fall
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Marketing &
Sales
the water-scrum-fall
Stakeholders
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Marketing &
Sales
Project
Manager
the water-scrum-fall
Stakeholders
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Marketing &
Sales
Project
Manager
Design
Team
the water-scrum-fall
Stakeholders
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Marketing &
Sales
Project
Manager
Design
Team
User
Research
Team
the water-scrum-fall
Stakeholders
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Marketing &
Sales
Project
Manager
Design
Team
User
Research
Team
the water-scrum-fall
Specs!
Stakeholders
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Marketing &
Sales
Project
Manager
Design
Team
Dev Team
User
Research
Team
the water-scrum-fall
Specs!
Stakeholders
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Marketing &
Sales
Project
Manager
Design
Team
Dev Team
User
Research
Team
Final
Product
the water-scrum-fall
Specs!
Stakeholders
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Marketing &
Sales
Project
Manager
Design
Team
Dev Team
User
Research
Team
Final
Product
Users
the water-scrum-fall
Specs!
Stakeholders
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Marketing &
Sales
Stakeholders
Project
Manager
Design
Team
Dev Team
User
Research
Team
Final
Product
Users
the water-scrum-fall
Specs!
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Marketing &
Sales
Project
Manager
Design
Team
Dev Team
User
Research
Team
Final
Product
Users
the water-scrum-fall
Specs!
Stakeholders
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organisational
structures
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Cross functional
the product team
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Cross functional
End-to-end value creation
the product team
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Cross functional
End-to-end value creation
Domain experts
the product team
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Cross functional
End-to-end value creation
Domain experts
May (or may not!)
include a designer
the product team
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user-driven iterations
Product Team
co-creation of value driven by
experiments
feedback!
Users
Production
Environment
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dynamic strategy
Product Team
co-creation of value driven by
experiments
purpose
feedback!
feedback!
Users
Strategy
Production
Environment
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design as a service
Product Team
Users
Strategy
co-creation of value driven by
experiments Production
Environment
purpose
feedback!
pull, not push!
feedback!
feedback!
DesignOps
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Includes designers, developers, data
analysts
designOps team
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Includes designers, developers, data
analysts
Provides the design infrastructure
designOps team
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Includes designers, developers, data
analysts
Provides the design infrastructure
Manage the design system life
designOps team
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Includes designers, developers, data
analysts
Provides the design infrastructure
Manage the design system life
Observes org design needs
designOps team
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Includes designers, developers, data
analysts
Provides the design infrastructure
Manage the design system life
Observes org design needs
Ideates org-wide solutions
designOps team
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Includes designers, developers, data
analysts
Provides the design infrastructure
Manage the design system life
Observes org design needs
Ideates org-wide solutions
Scales up local optimised solutions
designOps team
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Includes designers, developers, data
analysts
Provides the design infrastructure
Manage the design system life
Observes org design needs
Ideates org-wide solutions
Scales up local optimised solutions
[…]
designOps team
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governance
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no magic
spell
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¡Gracias!
Thank You
Emanuela Damiani ~ Codemotion Madrid ~ November, 24 2017