Slide 1

Slide 1 text

Starting from scratch: How to define your sales philosophy and build a coaching culture Dave Nel

Slide 2

Slide 2 text

On the menu for today 1. Why coaching 2. Why defining your sales philosophy is so important? 3. Steps to building a culture of coaching 4. An implementation plan for coaching

Slide 3

Slide 3 text

The case for coaching Businesses with a strong coaching culture significantly outperform those without – CSO Insights

Slide 4

Slide 4 text

Sales Velocity

Slide 5

Slide 5 text

4 foundational Steps Step 1 1 There has been a trigger, understand the trigger Ask the following questions: • What will success look like in the next 6-12 months? • What is the shift in revenue you are looking to achieve? • What other financial rations are important and how do you see these ratios changing? For example Cost to Income, ROE or ROI ?

Slide 6

Slide 6 text

Step 2 2 Define your sales philosophy (The way in which you win) Ask the following questions: • What is selling like here? • What methodology, if any do you follow when it comes to selling? Leadership collaboration is key!

Slide 7

Slide 7 text

Step 3 3 Build the support elements for your sales philosophy Ask the following questions: • What sales process/ methodology will support your sales philosophy? • What are the skills needed for our salespeople in order to live our sales philosophy ? • When we do a gap analysis based on these skills where is our biggest opportunity ? • What sales training can we put into support/ enable our sales philosophy? • What is the current state/ competency of sales leaders in the business?

Slide 8

Slide 8 text

Step 4 4 Find the coaching methodology the works for your organizational culture Ask the following questions: • How do people currently learn from each other in the business ? • What are the gaps that you have found in your leaders coaching ability and how could a coaching framework help here ? • Is it clear to your leaders, what must I coach, How must I coach it, Why must I coach it? • Have you linked the coaching methodology back to sales? • How will they learn this coaching methodology?

Slide 9

Slide 9 text

I Know, I Care, I can Miller Heiman I know: • Are you leaders clear, committed and aligned to the direction you are wanting to take? • Do they know why coaching is so important? • Do they know what their role is? • Have they got a clear communication plan for their teams?

Slide 10

Slide 10 text

I Know, I Care, I can Miller Heiman I care: • Do they understand it ? • Do they feel committed ? • Can they describe how they fit in? • Did you involve them in the planning? • Have they observed leadership behaviour?

Slide 11

Slide 11 text

I Know, I Care, I can Miller Heiman I can: • Do people have the skills? • Have they been given the tools? • Are they being coached and reinforced? • Are the measurements clear?

Slide 12

Slide 12 text

I Know, I Care, I can Miller Heiman

Slide 13

Slide 13 text

Thank you [email protected] https://www.linkedin.com/in/davenel/