Lessons learnt from user testing
Tom Robertshaw @bobbyshaw
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A/B Testing partnered with User Testing
Statistics paired with sampling
Conversion Optimisation
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● Fullstory.com
● usertesting.com
● usertest.io
Session Recording and User Testing Tools
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Example questions:
● What sort of products do they sell?
● What is your first impression of the quality of the
products?
● What price point are you expecting?
Brand Discovery and First Impressions
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Product Research
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● Lots of information to get across
● Clear and concise.
● Tabbed content not always a solution
Product Information
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What makes user trust a brand?
● “Professional photography”
● “Good design” / “easy to use”
● “No bugs”
Building Trust
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Overlays & Fixed Notices
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“Wow, ok”
“Oh gosh, this looks a bit
busy body”
One Step Checkouts
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Not just about “UX”, but effective communication
Not just about customer behaviour but their emotions
Not just about following best practices but it helps
Summary