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The Business of Exploring the emerging WordPress Economy @johnturner 

Who am I? Developer → Marketer → Bootstrap Entrepreneur Author of: Ultimate Coming Soon Page Plugin Ultimate Maintenance Mode Plugin Founder of: 

Why listen to me? ● 15 years in web development ● 6 years WordPress development ● Built a variety of products in various languages: asp, asp.net, cold fusion, php, python ● Lots of failures ● Author of the Coming Soon Pro plugin. 

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● Hosted verticals: wordpress.com, happy tables, restaurant engine, wedding, small business, bands ● Hosted services: Managed Hosting, Security, Backup, SEO, WordPress Valet, Manage WP, WP101.com ● Themes: WooThemes, StudioPress, Elegant Themes ● Plugins: Gravity Forms, WooCommerce, Coming Soon Pro ● Freelance How do people make money with WordPress? 

WordPress Market ● 62 Million WordPress Sites ● 20-25% of new site are WordPress ● As of 2011, over 100,000 new WordPresses are created every day. ● 17% of the the top 1 Million Websites ● 120 plus languages source: http://yoast.com/wordpress-stats/ and http://en.wordpress.com/stats/ 

Who are the users of WordPress and who can we sell to? ● Do-it-yourself end users ● Fortune 5 Million ● Enterprise ● WordPress Assemblers ● Theme and Plugin Developers 

How much money can you make? ● WooThemes 2 Million per year 2010 http://mixergy.com/adii-rockstar-interview/ ● Kresi 2 Million http://notes.envato.com/authors/kriesi-wins-the-race-to-2-million/ ● SEO Smart Links $80,000 http://www.prelovac.com/vladimir/how-i-made-80000-with-a-single-wordpress- plugin ● Nivo Slider $200,000 16 months http://gilbert.pellegrom.me/nivo-slider-the-story-so-far/ 

How do I get started research ideas? ● Scratch your own itch. ● Sell something you've already made or a byproduct. ● Look at the WP.org forums. ● Look the through the plugins repo. ● Look at themes. ● Look at current services. ● Niche Products 

Validate your idea! ● Ask People ● WordPress Forums ● Build a simple plugin or theme and release it for free ● Sell it before you build it. 

Executing your idea Two Options: 1. Build it yourself 2. Hire someone ● oDesk ● 99 Desings ● Themeforest ● Twitter 

Sales Site and Accept Payments ● 99Designs ● Themeforest ● Build it yourself ● Paypal ● Stripe ● ejunkie ● Easy Digital Downloads ● Sellwp.co ● Marketplace: Themeforest, Codecanyon, Mojo Themes 

Traffic and the Math Say you want to make $1000 per month You need to make an average $33 per day Product Price $49 ~ 0.7 or 20 units per month. Conversion Rate Total Conversions/Total Views X 100 = Conversion Rate 20/ ? = 0.02 

Pricing your product ● One Time Payment / 1 Year Duration / Recurring / Per site Packages ● Membership Site 

Marketing your product ● SEO organic and in the repo ● Release free version ● Blog Post ● Contact Bloggers and Affiliate Marketer ● Sponsor and speak at WordPress events ● Pay-Per-Click ● Mailing lists, niche advertising, social media, video sharing, partnerships, and podcast 

Measure results, rinse and repeat ● Google Analytics Ecommerce Tracking ● A/B Testing: Optimizley ● Advanced Metrics: KissMetrics 

Supporting your product ● Don't use just email ● Zendesk ● Helpscout ● UserVoice Support metrics is a key to making future pricing and product decisions. 

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Quotes "People are happy to pay for things that are good. Don’t be afraid to charge for your services." Jason Fried http://productpeople.tv/2013/02/27/ep15-jason-fried/ 

Resources ● Heinemeier Hansson at Startup School 08 http://www.youtube.com/watch?v=0CDXJ6bMkMY ● Kissmetrics Blog http://blog.kissmetrics.com/ ● Start Small Stay Small / Microprenuer Academy - Rob Walling http://www.startupbook.net/ ● Unicorn Free - Amy Hoy http://unicornfree.com/ 

Questions? Find me at: http://www.seedprod.com http://www.sellwp.co @johnturner