DONNA LICHAW | DONNALICHAW.COM | @DLICHAW
STORY FIRST
CRAFTING PRODUCTS THAT ENGAGE
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MAKE THINGS GO
BOOM
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LIFE IS A STORY
YOU ARE THE HERO
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iPhone
Smartphone
Listen to Music
Make Phone Calls
Sucks to Carry
Two Devices
2-in-1
iPod
Phone
Usability
Cost
Listen to music
Make phone calls
Want?
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2-in-1
iPhone
Smartphone
Want
iPod
Phone
Listen to Music
Make Phone Calls
Listen to Music
Make Phone Calls
Sucks to Carry
Two Devices
2-in-1
(Anticlimactic)
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http://mobile-review.com/articles/2010/iphone-history1-en.shtml
Patents
20070152979
20070155369
20070155434
July 24, 2006
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iPhone
Smartphone
Listen to Music
Make Phone Calls
Sucks to Carry
Two Devices
Difficult to Use
(Cliffhanger)
2-in-1
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Communicate
Communicate
The best way to communicate
Works like magic
3-in-1
Smartphones Suck
iPhone
Smartphone
Want
Don’t want
Usability
iPod
Phone
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Minutes 1 2 3 4 5 6 ∞
Hours
Days
Weeks
Months
Years
LONG-TERM engagement