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Golding's Story
Mobile 1.0, 2.0, 2.0+
Not so long ago we didn't need mobiles ...
But now, look around you, mobiles
are everywhere!
Indoors and outdoors, they consume attention ...
And we need them like a sh needs water!
Mobile 1.0
Early Mobile 2.0
A Global Communication
Phenomenon
6 Billions Global Text Messages (2010)
200,000 Messages/Sec
Average teen sends/receives 3,339 messages every month.
This is equivalent to 14 hours of attention (15 s/msg).
The rise of social network -> Gen Y 2010: 9 hours/month