Introduction to Growth Hacking

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Tech Wednesday – 17th July 2013 @iHiD Introduc=on to Growth Hacking Jeremy Walker -‐ @iHiD

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Tech Wednesday – 17th July 2013 @iHiD Let’s start with an experiment.

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Tech Wednesday – 17th July 2013 @iHiD

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Tech Wednesday – 17th July 2013 @iHiD Go to TwiIer. Find @iHiD. Follow me.

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Tech Wednesday – 17th July 2013 @iHiD Go to TwiIer. Find @iHiD. Retweet my last tweet.

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Tech Wednesday – 17th July 2013 @iHiD Experiment status: Success.

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Tech Wednesday – 17th July 2013 @iHiD What’s growth hacking?

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Tech Wednesday – 17th July 2013 @iHiD You’re a startup.

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Tech Wednesday – 17th July 2013 @iHiD You have no money.

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Tech Wednesday – 17th July 2013 @iHiD So you have no marke=ng budget.

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Tech Wednesday – 17th July 2013 @iHiD You’re new to the market.

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Tech Wednesday – 17th July 2013 @iHiD So you have no brand recogni=on and no-‐one cares about you.

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Tech Wednesday – 17th July 2013 @iHiD

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Tech Wednesday – 17th July 2013 @iHiD You’re agile, lean and constantly pivo=ng.

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Tech Wednesday – 17th July 2013 @iHiD

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Tech Wednesday – 17th July 2013 @iHiD BUT…

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Tech Wednesday – 17th July 2013 @iHiD You want astronomical growth!

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Tech Wednesday – 17th July 2013 @iHiD 0 500,000 1,000,000 1,500,000 2,000,000 2,500,000 Today 6 Months 12 Months 18 Months 24 Months Users, Money, Power!!

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Tech Wednesday – 17th July 2013 @iHiD How is this possible?

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Tech Wednesday – 17th July 2013 @iHiD You must become a growth hacker.

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Tech Wednesday – 17th July 2013 @iHiD

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Tech Wednesday – 17th July 2013 @iHiD A growth hacking has lots of jobs.

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Tech Wednesday – 17th July 2013 @iHiD Most of these will not scale when you become big.

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Tech Wednesday – 17th July 2013 @iHiD When you’re big, hire marketers. For now – hack.

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Tech Wednesday – 17th July 2013 @iHiD What must you do to be a growth hacker?

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Tech Wednesday – 17th July 2013 @iHiD Firstly, get your ﬁrst 100 users.

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Tech Wednesday – 17th July 2013 @iHiD Firstly, drive traﬃc to your site.

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Tech Wednesday – 17th July 2013 @iHiD Cold call, email, tweet everyone who might care.

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Tech Wednesday – 17th July 2013 @iHiD Talk to people in the street.

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Tech Wednesday – 17th July 2013 @iHiD Give your business cards that just contain your website’s URL.

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Tech Wednesday – 17th July 2013 @iHiD Annoy everyone everywhere by talking about your product.

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Tech Wednesday – 17th July 2013 @iHiD Use every free Google Adwords voucher you can ﬁnd.

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Tech Wednesday – 17th July 2013 @iHiD Write guest blog posts about what you’re doing everywhere.

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Tech Wednesday – 17th July 2013 @iHiD Go to meetups and network. Beg friends for introduc=ons.

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Tech Wednesday – 17th July 2013 @iHiD Get a TwiIer presence.

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Tech Wednesday – 17th July 2013 @iHiD Write varied interes=ng Tweets. Be (or sound) rounded, fun and smart.

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Tech Wednesday – 17th July 2013 @iHiD Write tweets about other interes=ng products and ar=cles in your space.

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Tech Wednesday – 17th July 2013 @iHiD Get retweeted to gain followers.

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Tech Wednesday – 17th July 2013 @iHiD Find inﬂuencers in your market and ask them personally for retweets.

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Tech Wednesday – 17th July 2013 @iHiD Search and respond daily to every Tweet about you.

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Tech Wednesday – 17th July 2013 @iHiD Sporadically encourage traﬃc from TwiIer to your site.

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Tech Wednesday – 17th July 2013 @iHiD Write great promo=onal content.

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Tech Wednesday – 17th July 2013 @iHiD Write interes=ng blog posts.

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Tech Wednesday – 17th July 2013 @iHiD Make simple, funny YouTube videos.

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Tech Wednesday – 17th July 2013 @iHiD Stop mo=on is easy and cool.

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Tech Wednesday – 17th July 2013 @iHiD Make infographs.

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Tech Wednesday – 17th July 2013 @iHiD Then promote this content everywhere.

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Tech Wednesday – 17th July 2013 @iHiD Learn to use Reddit, Digg and Google+.

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Tech Wednesday – 17th July 2013 @iHiD Talk to your target market wherever they hang out online.

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Tech Wednesday – 17th July 2013 @iHiD Now convert this traﬃc to registered members.

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Tech Wednesday – 17th July 2013 @iHiD Make signing up clear, simple and appealing.

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Tech Wednesday – 17th July 2013 @iHiD Use Mixpanel to analyze ac=vity (not Google Analy=cs).

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Tech Wednesday – 17th July 2013 @iHiD Give free trials. All you care about for now is adop=on.

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Tech Wednesday – 17th July 2013 @iHiD Every user who signs up is now one of your marke=ng team.

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Tech Wednesday – 17th July 2013 @iHiD Write a relevant, personal email to each signup.

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Tech Wednesday – 17th July 2013 @iHiD Incen=vise them to sell for you.

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Tech Wednesday – 17th July 2013 @iHiD Oﬀer them free stuﬀ.

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Tech Wednesday – 17th July 2013 @iHiD Oﬀer them cash for each signup who makes you money.

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Tech Wednesday – 17th July 2013 @iHiD Value them. Build stuﬀ for them. Write case studies about them.

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Tech Wednesday – 17th July 2013 @iHiD Make your product good enough that they want to talk about you.

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Tech Wednesday – 17th July 2013 @iHiD Your target is to grow at 10% per week.

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Tech Wednesday – 17th July 2013 @iHiD If you have 100 users today.

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Tech Wednesday – 17th July 2013 @iHiD And you get 10 new users next week.

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Tech Wednesday – 17th July 2013 @iHiD Then 11 new users the week amer.

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Tech Wednesday – 17th July 2013 @iHiD And keep going at 10% per week….

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Tech Wednesday – 17th July 2013 @iHiD In two years =me you’ll have…

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Tech Wednesday – 17th July 2013 @iHiD TWO MILLION USERS.

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Tech Wednesday – 17th July 2013 @iHiD TWO MILLION USERS.

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Tech Wednesday – 17th July 2013 @iHiD Compound growth, baby!

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Tech Wednesday – 17th July 2013 @iHiD Meduca=on grew from 3,000 monthly users to 30,000 in 5 months at 10% growth per week.

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Tech Wednesday – 17th July 2013 @iHiD We stalk everyone who uses us to understand why they’re there.

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Tech Wednesday – 17th July 2013 @iHiD We email users to say thanks when they contribute.

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Tech Wednesday – 17th July 2013 @iHiD We email users to say sorry if they hit a 404 or a 500.

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Tech Wednesday – 17th July 2013 @iHiD We email users to ask what we could be doing beIer.

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Tech Wednesday – 17th July 2013 @iHiD These are personal, hand-‐typed emails.

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Tech Wednesday – 17th July 2013 @iHiD From this, we found 80 uni reps who growth hack for us.

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Tech Wednesday – 17th July 2013 @iHiD They talk about us in lectures.

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Tech Wednesday – 17th July 2013 @iHiD They send emails in their internal mailing lists.

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Tech Wednesday – 17th July 2013 @iHiD They share content and links on their Facebook groups.

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Tech Wednesday – 17th July 2013 @iHiD It’s boring, omen demoralising and hard work.

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Tech Wednesday – 17th July 2013 @iHiD 04:49

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Tech Wednesday – 17th July 2013 @iHiD But when you get to 1,000% growth in ﬁve months, it’s worth it.

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Tech Wednesday – 17th July 2013 @iHiD A few ﬁnal thoughts.

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Tech Wednesday – 17th July 2013 @iHiD Growth hacking should be agile. MVP techniques with your market.

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Tech Wednesday – 17th July 2013 @iHiD Reten=on maIers more than growth.

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Tech Wednesday – 17th July 2013 @iHiD Geqng irrelevant users is a waste of =me and a painful distrac=on.

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Tech Wednesday – 17th July 2013 @iHiD It’s all about momentum.

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Tech Wednesday – 17th July 2013 @iHiD Un=l you achieve cri=cal mass, if you stop, your growth will stop.

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Tech Wednesday – 17th July 2013 @iHiD We’ve barely scraped the top of the growth hacking iceburg.

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Tech Wednesday – 17th July 2013 @iHiD Ask me stuﬀ. Jeremy Walker -‐ @iHiD