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5 Practical Steps To Ensure Your Corporate Innovation Program Is Not Killed After 18 Months Philippe Méda [email protected] @icopilots

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2008 ... Now – Europe / Shanghai / Tokyo – Startup ecosystems – Blue chip companies – International Brands – From retail to defence systems – Haarlem –

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Battle scars

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The death of the innovation theatre Finally?

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Pipeline Fallacy

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Reassurance or Results? Linear process – Deterministic – Visionary – Portfolio –

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5 Steps 12 Weeks Week Key Step 1 Assign 3 ROIs per project 3 Find 2 Internal customer 6 Connect with competitors 9 Pool intrapreneurs 12 Disconnect from PR

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5 Steps 12 Weeks Week Key Step 1 Assign 3 ROIs per project 3 Find 2 Internal customer 6 Connect with competitors 9 Pool intrapreneurs 12 Disconnect from PR

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Being smart only buys you in

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Optionality Nassim Nicholas TALEB

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Failsafe UPSIDE Optionality

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Also? Forensic mode on past projects!

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5 Steps 12 Weeks Week Key Step 1 Assign 3 ROIs per project 3 Find 2 Internal customer 6 Connect with competitors 9 Pool intrapreneurs 12 Disconnect from PR

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Process + Tech ROI

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Internal customer vs. Company's ROIs Transferability

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If you'd followed your 2021 pipeline... ( brand + culture ROI )

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What if? Blockchain-based-AI-gamifying-non- fungible-tokens!

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Dead-end? Scouting ROI

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5 Steps 12 Weeks Week Key Step 1 Assign 3 ROIs per project 3 Find 2 Internal customer 6 Connect with competitors 9 Pool intrapreneurs 12 Disconnect from PR

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Coopetition Brand insulation Co-investment Standardisation Market priming Value-chain activation

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Rudeltaktik Open innovation center Intrapreneurship program Foresight / Prospective Market research R&D CVC ... → Regions

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5 Steps 12 Weeks Week Key Step 1 Assign 3 ROIs per project 3 Find 2 Internal customer 6 Connect with competitors 9 Pool intrapreneurs 12 Disconnect from PR

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$$# 5 Steps 12 Weeks Week Key Step 1 Assign 3 ROIs per project 3 Find 2 Internal customer 6 Connect with competitors 9 Pool intrapreneurs 12 Disconnect from PR

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→ Focus on proper ROI → Alleviate expectations build-up → Stay away from tech hype → Activate 'proper' internal customers

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What are the best corporate innovation program in Europe?

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The ROI of an innovation program is not to predict where the next big success will be. No one can. It emerges when you have created enough options to have multiple lead times no matter what happens. And can quickly activate them with a thoughtful diversity of talents.

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Kickstart? Sell an exploration project to an internal stakeholder with a team that will deliver strategic insights within 3 months... Onboarding sales

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5 Steps 12 Weeks Week Key Step 1 Assign 3 ROIs per project 3 Find 2 Internal customer 6 Connect with competitors 9 Pool intrapreneurs 12 Disconnect from PR

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Thanks! Philippe Méda [email protected] @icopilots Q/A 5 Practical Steps To Ensure Your Corporate Innovation Program Is Not Killed After 18 Months.