デザイン思考第6/8回アイディエーション Design Thinking 6/8 Ideation

Slide 1

Slide 1 text

©dangkang interdisciplinary design lab. 4BUPSV5PLVIJTB 'BDVMUZPG%FTJHO ,ZVTIV6OJWFSTJUZ ڞ૑σβΠϯࢥߟൃ૝๏ %FTJHO5IJOLJOH ୈճ

Slide 2

Slide 2 text

©dangkang interdisciplinary design lab. 23/12/13 5BCMFPG$POUFOUT w ୈճɹ Ր ɹ ߨٛ-FDUVSF w αʔϏεͱαʔϏεσβΠϯ4FSWJDFBOE4FSWJDF%FTJHO ԋश1SBDUJDF w ΞΠσΟΤʔγϣϯ*EFBUJPO

Slide 3

Slide 3 text

©dangkang interdisciplinary design lab. 23/12/13 ՝୊ "TTJHONFOU 3

Slide 4

Slide 4 text

©dangkang interdisciplinary design lab. 23/12/13 ՝୊ w ՝୊಺༰"TTJHONFOU ΠϯλϏϡʔ෼ੳͷ݁ՌಘΒΕͨͷ՝୊Λ(PPHMF%PDTʹ·ͱΊͯఏग़͍ͯͩ͘͠͞ɻ 4VCNJUB63-PG(PPHMF%PDTXIJDIIBWFUIFJTTVFTSFTVMUJOHGSPNUIFJOUFSWJFXBOBMZTJT w ςϯϓϨʔτ5FNQMBUF IUUQTEPDTHPPHMFDPNEPDVNFOUE5H)(4-TVFKDXZW#7YXJPD)OSJ'X6O@K6 FEJU

Slide 5

Slide 5 text

©dangkang interdisciplinary design lab. 23/12/13 ՝୊ w ఏग़ํ๏4VCNJTTJPO EBOHLBOH!EFTJHOLZVTIVVBDKQ·Ͱ(PPHMFυΩϡϝϯτͷ63-Λఏग़͍ͯͩ͘͠͞ɻ 4VCNJUUIF63-PGZPVS(PPHMFEPDVNFOUUPEBOHLBOH!EFTJHOLZVTIVVBDKQ w క੾%FBEMJOF .PO UI+VMZ w ϝʔϧ໊݅4VCKFDU ڞ૑σβΠϯࢥߟൃ૝๏Cୈճ՝୊νʔϜ*%<?> %5C"TTJHONFOU5FBN*%<?> w ϑΝΠϧ໊'JMFOBNF ZZZZNNEE@%5C@"TTJHONFOU@*%<?>

Slide 6

Slide 6 text

©dangkang interdisciplinary design lab. 23/12/13 αʔϏεͱαʔϏεσβΠϯ 4FSWJDFBOE4FSWJDF%FTJHO 6

Slide 7

Slide 7 text

©dangkang interdisciplinary design lab. 23/12/13 αʔϏεͱ͸ͳʹ͔ w αʔϏεͱ͸ 8IBUJT4FSWJDF ఻౷తͳܦࡁֶͷఆٛ O4FSWJDFT 5SBEJUJPOBMFDPOPNJDTEF OJUJPO w Ұํ͕ଞํʹରͯ͠ఏڙ͢Δߦҝ΍ύϑΥʔϚϯε w "OBDUPSQFSGPSNBODFQSPWJEFECZPOFQBSUZUPBOPUIFS w ຊ࣭తʹແܗͰԿͷॴ༗ݖ΋΋ͨΒ͞ͳ͍΋ͷ w 4PNFUIJOHUIBUJTFTTFOUJBMMZJOUBOHJCMFBOEEPFTOPUCSJOHBOZ PXOFSTIJQ 1IJMJQ,PUMFS ,FWJO-BOF,FMMFS ίτϥʔέϥʔͷϚʔέςΟ ϯάɾϚωδϝϯτୈ൛ؙળग़൛ (PPET 4FSWJDFT ϖϯɺαϯάϥεɺۺͳͲɺ ༗ܗͰফ໣඼ 5BOHJCMFBOEDPOTVNBCMF JUFNTTVDIBTQFOT TVOHMBTTFT TIPFT FUD ҩྍɺ༣ศɺެڞަ௨ͳͲɺॠ࣌ʹߦΘΕΔަ׵Ͱɺ ແܗͰॴ༗ݖΛ൐Θͳ͍ *OTUBOUBOFPVTBOEFYDIBOHFBCMF TVDIBTNFEJDBM DBSF QPTUBMTFSWJDFT BOEQVCMJDUSBOTQPSUBUJPO *OUBOHJCMFBOEOPOPXOFSTIJQ

Slide 8

Slide 8 text

©dangkang interdisciplinary design lab. 23/12/13 αʔϏεͱ͸ͳʹ͔ w αʔϏεͱ͸ 8IBUJT4FSWJDF χʔϧηϯɾϊʔϚϯͷఆٛ%F fi OJUJPOCZ/JFMTFOBOE/PSNBO w άοζ Ϟϊ ͱαʔϏεͷؒʹ͸΋͸΍໌֬ͳ۠ผ͸ͳ͍ w 5IFSFJTOPMPOHFSBDMFBSEJTUJODUJPOCFUXFFOHPPET UIJOHT BOETFSWJDFT w άοζ Ϟϊ ͱαʔϏε͸࿈ଓ͓ͯ͠Γɺͦͷதؒʹ͸ଟ͘ͷ੡඼ͱαʔϏε͕૊Έ߹Θ͞Ε͍ͯΔ w 5IFSFJTBDPOUJOVVNCFUXFFOHPPETBOETFSWJDFT BOENBOZQSPEVDUTBOETFSWJDFTBSF DPNCJOFEJOUIFNJEEMF SFGIUUQTXXXOOHSPVQDPNBSUJDMFTTFSWJDFEFTJHO (PPET 4FSWJDFT $PNCJOBUJPO FH"QQMF.VTJD 4QPUJGZ

Slide 9

Slide 9 text

©dangkang interdisciplinary design lab. 23/12/13 αʔϏεͱαʔϏεσβΠϯ w αʔϏεσβΠϯͱ͸8IBUJT4FSWJDF%FTJHO ఆٛ%F fi OJUJPO w ैۀऀମݧɺ͓Αͼɺސ٬ମݧΛվྑ͢ΔͨΊʹɺϏδωεͷϦιʔε ਓɺϞϊɺϓϩηε Λઃܭɾ ૊৫͢Δߦҝ w 5IFBDUPGEFTJHOJOHBOEPSHBOJ[JOHCVTJOFTTSFTPVSDFT QFPQMF HPPET BOEQSPDFTTFT UP JNQSPWFFNQMPZFFFYQFSJFODFBOEDVTUPNFSFYQFSJFODF SFGIUUQTXXXOOHSPVQDPNBSUJDMFTTFSWJDFEFTJHO

Slide 10

Slide 10 text

©dangkang interdisciplinary design lab. 23/12/13 αʔϏεͱαʔϏεσβΠϯ w αʔϏεσβΠϯͱ͸8IBUJT4FSWJDF%FTJHO ͭͷߏ੒ཁૉ5IFUISFFDPNQPOFOUT w ਓ QFPQMF w Ϟϊ QSPQT w ϓϩηε QSPDFTT

Slide 11

Slide 11 text

©dangkang interdisciplinary design lab. 23/12/13 αʔϏεͱαʔϏεσβΠϯ w αʔϏεσβΠϯͱ͸8IBUJT4FSWJDF%FTJHO ͭͷߏ੒ཁૉ5IFUISFFDPNQPOFOUT w ਓ QFPQMF αʔϏεΛ࡞Δɾ࢖͏ਓਓʑ1FPQMFXIPEFTJHOBOEVTFUIFTFSWJDFQFPQMF ैۀһ&NQMPZFFT ސ٬$VTUPNFST ύʔτφʔ1BSUOFST

Slide 12

Slide 12 text

©dangkang interdisciplinary design lab. 23/12/13 αʔϏεͱαʔϏεσβΠϯ w αʔϏεσβΠϯͱ͸8IBUJT4FSWJDF%FTJHO ͭͷߏ੒ཁૉ5IFUISFFDPNQPOFOUT w Ϟϊ QSPQT αʔϏεΛ਱ߦ͢ΔͨΊʹٻΊΒΕΔɺ෺ཧతɺ͋Δ͍͸ɺσδλϧͳਓ޻෺1IZTJDBMPSEJHJUBM BSUJGBDUTUIBUBSFSFRVJSFEUPQFSGPSNBTFSWJDF w ෺ཧతۭؒ1IZTJDBMTQBDF w ళ಄JOTUPSF w ૭ޱDPVOUFS w σδλϧ؀ڥ%JHJUBMFOWJSPONFOU w ΢ΣϒXFC w ιʔγϟϧϝσΟΞTPDJBMNFEJB

Slide 13

Slide 13 text

©dangkang interdisciplinary design lab. 23/12/13 αʔϏεͱαʔϏεσβΠϯ w αʔϏεσβΠϯͱ͸8IBUJT4FSWJDF%FTJHO ͭͷߏ੒ཁૉ5IFUISFFDPNQPOFOUT w Ϟϊ QSPQT αʔϏεΛ਱ߦ͢ΔͨΊʹٻΊΒΕΔɺ෺ཧతɺ͋Δ͍͸ɺσδλϧͳਓ޻෺1IZTJDBMPSEJHJUBM BSUJGBDUTUIBUBSFSFRVJSFEUPQFSGPSNBTFSWJDF w ΦϒδΣΫτ0CKFDUT w σδλϧσʔλ%JHJUBM%BUB w ෺ཧతͳϓϩμΫτ1IZTJDBMQSPEVDU

Slide 14

Slide 14 text

©dangkang interdisciplinary design lab. 23/12/13 αʔϏεͱαʔϏεσβΠϯ w αʔϏεσβΠϯͱ͸8IBUJT4FSWJDF%FTJHO ͭͷߏ੒ཁૉ5IFUISFFDPNQPOFOUT w ϓϩηε QSPDFTT αʔϏεΛ௨ͯ͡ैۀһ΍ސ٬ʹΑ࣮ͬͯߦ͞ΕΔϫʔΫϑϩʔɺखଓ͖ɺّࣜ 8PSL fl PXT QSPDFEVSFT BOESJUVBMTQFSGPSNFECZFNQMPZFFTBOEDVTUPNFSTUISPVHIUIFTFSWJDF

Slide 15

Slide 15 text

©dangkang interdisciplinary design lab. 23/12/13 αʔϏεͱαʔϏεσβΠϯ w αʔϏεσβΠϯͱ͸8IBUJT4FSWJDF%FTJHO σβΠϯର৅5BSHFUT ސ٬ମݧ$VTUPNFS&YQFSJFODF 4UBSU (PBM αϙʔτϓϩηε4VQQPSU1SPDFTT λονϙΠϯτ5PVDIQPJOUT όοΫεςʔδ#BDLTUBHF ϑϩϯτεςʔδ'SPOU4UBHF

Slide 16

Slide 16 text

©dangkang interdisciplinary design lab. 23/12/13 αʔϏεͱαʔϏεσβΠϯ w αʔϏεσβΠϯͱ͸8IBUJT4FSWJDF%FTJHO σβΠϯର৅5BSHFUT w ϑϩϯτεςʔδ'SPOUTUBHF λονϙΠϯτ5PVDIQPJOUT w ސ٬ͱαʔϏεఏڙऀͱͷؒͰى͖ΔಛఆͷΠϯλϥΫγϣϯ͕ى͖Δ৔ॴ5IFMPDBUJPO XIFSFBQBSUJDVMBSJOUFSBDUJPOCFUXFFOBDVTUPNFSBOEBTFSWJDFQSPWJEFSPDDVST w FH w σόΠε%FWJDF w νϟωϧ$IBOOFM w ϢʔβͷλεΫ5BTL

Slide 17

Slide 17 text

©dangkang interdisciplinary design lab. 23/12/13 αʔϏεͱαʔϏεσβΠϯ w αʔϏεσβΠϯͱ͸8IBUJT4FSWJDF%FTJHO σβΠϯର৅5BSHFUT w ϑϩϯτεςʔδ'SPOUTUBHF λονϙΠϯτ5PVDIQPJOUT https://www.nngroup.com/articles/channels-devices-touchpoints/

Slide 18

Slide 18 text

©dangkang interdisciplinary design lab. 23/12/13 αʔϏεͱαʔϏεσβΠϯ w αʔϏεσβΠϯͱ͸8IBUJT4FSWJDF%FTJHO σβΠϯର৅5BSHFUT w όοΫεςʔδ#BDLTUBHF ֤λονϙΠϯτΛ੒ཱͤ͞ΔͨΊͷ࢓૊Έ.FDIBOJTNGPSFTUBCMJTIJOHFBDIUPVDIQPJOU w FH w ੍౓ɾ੓ࡦ*OTUJUVUJPOTBOEQPMJDJFT w ٕज़5FDIOPMPHZ w Πϯϑϥ*OGSBTUSVDUVSF w γεςϜ4ZTUFNT

Slide 19

Slide 19 text

©dangkang interdisciplinary design lab. 23/12/13 αʔϏεͱαʔϏεσβΠϯ 6* 0QFSBCJMJUZPGUIF NBDIJOF &BTFPGVTF w αʔϏεσβΠϯͱ͸8IBUJT4FSWJDF%FTJHO FHίʔώʔϚγϯDP ff FFNBDIJOF!$74

Slide 20

Slide 20 text

©dangkang interdisciplinary design lab. 23/12/13 αʔϏεͱαʔϏεσβΠϯ 6* *969 w αʔϏεσβΠϯͱ͸8IBUJT4FSWJDF%FTJHO FHίʔώʔϚγϯDP ff FFNBDIJOF!$74 1SPWJTJPOJOPQUJNBM DPOEJUJPO 3PBTUJOHBOEFYUSBDUJPO 5JNFUPTFSWF 2VBMJUZPGDP ff FFCFBOT UBTUF BSPNB 0QFSBCJMJUZPGUIF NBDIJOF &BTFPGVTF

Slide 21

Slide 21 text

©dangkang interdisciplinary design lab. 23/12/13 αʔϏεͱαʔϏεσβΠϯ 6* *969 4FSWJDF 'SPOUTUBHF XFCBQQ BEWFSUJTJOHTUSBUFHJFT TBMFTDIBOOFMT BOE *OTUPSFTFSWJDFT #BDLTUBHF PSEFSJOHTZTUFN JOWFOUPSZNBOBHFNFOU MPHJTUJDT BOE QSPEVDUJPO NBOBHFNFOU BOE CVTJOFTTNPEFMT FHίʔώʔϚγϯDP ff FFNBDIJOF!$74 w αʔϏεσβΠϯͱ͸8IBUJT4FSWJDF%FTJHO 0QFSBCJMJUZPGUIF NBDIJOF &BTFPGVTF 1SPWJTJPOJOPQUJNBM DPOEJUJPO 3PBTUJOHBOEFYUSBDUJPO 5JNFUPTFSWF 2VBMJUZPGDP ff FFCFBOT UBTUF BSPNB

Slide 22

Slide 22 text

©dangkang interdisciplinary design lab. 23/12/13 ԋश 1SBDUJDF 22

Slide 23

Slide 23 text

©dangkang interdisciplinary design lab. 23/12/13 ԋश w ՝୊"TTJHONFOU PSͷαʔϏεΞΠσΟΞΛνʔϜͰ࡞੒͍ͯͩ͘͠͞ɻ$SFBUFPSTFSWJDFJEFBTGPS ZPVSUFBN w ΠϯλϏϡʔ෼ੳͷ݁ՌಘΒΕͨ՝୊Λ౿·͑ͯݕ౼͍ͯͩ͘͠͞ɻ w $POTJEFSUIFJTTVFTSFTVMUJOHGSPNUIFJOUFSWJFXBOBMZTJT w νʔϜͰPS࡞੒Ͱ͖ͨΒऴྃͰ͢ɻ w *GPOFUFBNDBODSFBUFPSJEFBT UIFZBSFEPOF

Slide 24

Slide 24 text

©dangkang interdisciplinary design lab. 23/12/13 ԋश w ՝୊"TTJHONFOU ͷαʔϏεΞΠσΟΞΛνʔϜͰ࡞੒͍ͯͩ͘͠͞ɻ$SFBUFTFSWJDFJEFBTGPSZPVSUFBN w αϯϓϧ4BNQMF IUUQTEPDTHPPHMFDPNEPDVNFOUE21L[IYYF/BS%'RXZ1RBL)CX;I84F)(Q)81 9*PFEJU

Slide 25

Slide 25 text

©dangkang interdisciplinary design lab. 23/12/13 ԋश w ՝୊"TTJHONFOU )PX.JHIU8F2VFTUJPOT w ΞΠσΞΛߏ੒͢Δํ๏ͷҰͭͰɺϒϨΠϯετʔϜΛ։࢝͢Δࡍʹ࢖༻ɻ w σβΠϯػձʹର͢Δ͋ͳͨͷݱࡏͷࢹ఺Λར༻ͯ͠ɺ͞·͟·ͳΞΠσΞΛҾ͖ग़ͨ͢ΊͷʮͲ͏ ͨ͠Β͍͍ͩΖ͏ʯͱ͍͏࣭໰Λ࡞ΔͨΊͷઓུ IUUQTTUBUJDTRVBSFTQBDFDPNTUBUJDDCGEFBGEEU DDCECCEFGF).88PSLTIFFUQEG w *EFB w -JDLJOHTPNFPOFFMTF`TJDFDSFBNDPOFJTNPSFUFOEFSUIBOBIVH

Slide 26

Slide 26 text

©dangkang interdisciplinary design lab. 23/12/13 ԋश w ՝୊"TTJHONFOU )PX.JHIU8F2VFTUJPOT w "NQVQUIFHPPEɹྑ͍໘Λ৳͹͢ ).8NBLFBOJDFDSFBNQBSMPSUIFQFSGFDU fi STUEBUFWFOVF w &YQMPSFUIFPQQPTJUFɹ൓ରΛ୳͢ ).8NBLFTPMJUBSZDPO fi OFNFOUJDFDSFBN w 'PDVTPOFNPUJPOTɹײ৘ʹண໨͢Δ ).8IFMQBGBUIFSTIPXTIJTMPWFUPIJTEBVHIUFSXJUIBOJDFDSFBNDPOF w 2VFTUJPOBOBTTVNQUJPOԾఆΛٙ͏ ).8TIBSFJDFDSFBNXJUIPVUBDPOFPSDVQ

Slide 27

Slide 27 text

©dangkang interdisciplinary design lab. 23/12/13 ԋश w ՝୊"TTJHONFOU )PX.JHIU8F2VFTUJPOT w $SFBUFBOBOBMPHZGSPNJOTJHIUPSDPOUFYUɹΞφϩδʔΛ࡞Γग़͢ ).8NBLFJDFDSFBNMJLFBUIFSBQZTFTTJPO w 5BLFJUUPBOFYUSFNFɹۃ୺ʹߟ͑Δ ).8NBLFBNPVSOJOHJDFDSFBNFYQFSJFODF w 'PDVTJOPOBOFMFNFOUɹཁૉʹண໨͢Δ ).8BNQMJGZBOEDFMFCSBUFUIFESJQQJOHPGBOJDFDSFBNDPOF

Slide 28

Slide 28 text

©dangkang interdisciplinary design lab. 23/12/13 ԋश w ՝୊"TTJHONFOU PSͷαʔϏεΞΠσΟΞΛνʔϜͰ࡞੒͍ͯͩ͘͠͞ɻ$SFBUFPSTFSWJDFJEFBTGPS ZPVSUFBN w 5FNQMBUF IUUQTEPDTHPPHMFDPNEPDVNFOUE -Z$X7*1:Z%(S;[$&9BQ#-614W:9RUY9;(289XFEJU w 4UFQ ՝୊ ՝୊ ΛϐοΫΞοϓ͠·͢1JDLBOJTTVF "TTJHONFOU )8.ύλϯΛબ୒͠·͢4FMFDUBO)8.QBUUFSO ).8࣭໰Λ࡞੒͠·͢ɻ$SFBUFBO).8RVFTUJPO αʔϏεΞΠσΟΞΛݕ౼͠·͢ɻ#SBJOTUPSNUIFTFSWJDFJEFB

Slide 29

Slide 29 text

©dangkang interdisciplinary design lab. 23/12/13 ԋश w ՝୊"TTJHONFOU PSͷαʔϏεΞΠσΟΞΛνʔϜͰ࡞੒͍ͯͩ͘͠͞ɻ$SFBUFPSTFSWJDFJEFBTGPS ZPVSUFBN w 5FNQMBUF IUUQTEPDTHPPHMFDPNEPDVNFOUE -Z$X7*1:Z%(S;[$&9BQ#-614W:9RUY9;(289XFEJU w /PUF ෦෼ʹࢀߟʹͨ͠՝୊Λهೖ͠·͠ΐ͏ɻ 'JMMJOUIFQBSUXJUIUIFJTTVFZPVBSFSFGFSSJOHUP ඞͣαʔϏεΞΠσΟΞʹରԠ͢Δ՝୊Λهࡌ͍ͯͩ͘͠͞ɻ #FTVSFUPJODMVEFUIFJTTVFUIBUDPSSFTQPOETUPUIFTFSWJDFJEFB

Slide 30

Slide 30 text

Slide 31

Slide 31 text

©dangkang interdisciplinary design lab. 23/12/13 ՝୊ w ՝୊಺༰"TTJHONFOU ΞΠσΟΤʔγϣϯͷ݁ՌಘΒΕͨPSͷαʔϏεΞΠσΟΞΛ(PPHMF%PDTʹ·ͱΊͯఏग़ͯ͠ ͍ͩ͘͞ɻ 4VCNJUUIFPSJEFBTSFTVMUJOHGSPNUIFJEFBUJPOQSPDFTTJOB(PPHMF%PDTEPDVNFOU w ςϯϓϨʔτ5FNQMBUF IUUQTEPDTHPPHMFDPNEPDVNFOUE -Z$X7*1:Z%(S;[$&9BQ#-614W:9RUY9;(289XFEJU

Slide 32

Slide 32 text

©dangkang interdisciplinary design lab. 23/12/13 ՝୊ w ఏग़ํ๏4VCNJTTJPO EBOHLBOH!EFTJHOLZVTIVVBDKQ·Ͱ(PPHMFEPDVNFOUͷ63-Λఏग़͍ͯͩ͘͠͞ɻ 4VCNJUUIF63-PGZPVS(PPHMFEPDVNFOUUPEBOHLBOH!EFTJHOLZVTIVVBDKQ w క੾%FBEMJOF .PO w ϝʔϧ໊݅4VCKFDU ڞ૑σβΠϯࢥߟൃ૝๏Cୈճ՝୊νʔϜ*%<?> %5C"TTJHONFOU5FBN*%<?> w ϑΝΠϧ໊'JMFOBNFT NNEE@%5C@"TTJHONFOU@*%<?>

Slide 33

Slide 33 text

Slide 34

Slide 34 text

©dangkang interdisciplinary design lab. 23/12/13 ࣍ճ w ୈճɹ Ր ɹ ߨٛ-FDUVSF w ϓϩτλΠϐϯάɹ1SPUPUZQJOH ϖϧιφɹ1FSTPOB ԋश1SBDUJDF w ϓϩτλΠϐϯάɹ1SPUPUZQJOH ϖϧιφɹ1FSTPOB

Slide 35

Slide 35 text

Slide 36

Slide 36 text

©dangkang interdisciplinary design lab. 23/12/13 $POUBDU w 0 ffi DF େڮΩϟϯύε߸ؗ w .BJM EBOHLBOH!EFTJHOLZVTIVVBDKQ w 8FC IUUQXXXEBOHLBOHDPN w 4PDJBM UXJUUFSIUUQTUXJUUFSDPNEBOHLBOH GBDFCPPLIUUQXXXGBDFCPPLDPNEBOHLBOH -JOLFEJOIUUQXXXMJOLFEJODPNJOEBOHLBOH fl JDLSIUUQXXX fl JDLSDPNQIPUPTEBOHLBOH 1JOUFSFTUIUUQQJOUFSFTUDPNEBOHLBOH