To Grow, or NOT to Grow, That is No Longer the Question, But the Imperative

Slide 1

Slide 1 text

To Grow, or Not to Grow, That is No Longer the Question, But the Imperative Keith Brooks CEO – B2B Whisperer keith@b2bwhisperer.com Feb 27, 2023

Slide 2

Slide 2 text

Pre 2020

Slide 3

Slide 3 text

The 2020 - 2022 Years

Slide 4

Slide 4 text

2023 and Beyond

Slide 5

Slide 5 text

Family Business or Looking for Buyers

Slide 6

Slide 6 text

https://www.slideshare.net/ImplementConsultingGroup/the-post-covid-19-retail-consumer

Slide 7

Slide 7 text

Scared of Success?

Slide 8

Slide 8 text

AI/ChatGPT and Your Future Competition

Slide 9

Slide 9 text

• Emerging Online Translation Services • Increase in SocMed Translation • More Accurate Communication • Increased Demand • Mass Digitization • Fragmentation of the Sector 1 2 3 4 5 6 https://abroadlink.com/blog/7-effects-of-covid-19-on-translation-services

Slide 10

Slide 10 text

Transcreation Transcreation is a combination of translating and creation. The focus lies on context, emotion, and intent. This will help businesses to deliver their message in a meaningful and cultural way. Furthermore, the implementation of visual elements is considered to match cultural preferences. https://katrium.eu/covid-19-impact-on-translation-services-and-marketing-transcreation/ Marketing Transcreation Due to the government’s restrictions, many businesses must find new channels to stay in touch with their customers. E- commerce, digital services, and restaurants need more advertisement. For example, they need translation for product descriptions, or measures companies take to protect people. Moreover, going multilingual will increase your Search Engine Optimization. Hence marketing transcreation covers the whole project.

Slide 11

Slide 11 text

Sole Proprietor Took on someone to do bookkeeping and other things Lost a client, “WOW, I am on the edge of the cliff, now what!?” Found a business coach with a group and worked on mindset Using LinkedIn more, Spent money on training to use it properly Within a 3 month period business doubled! Wanted people who wanted to work a few extra hours a week Hired 3 more people and assigned each based on their strengths Hired a business process coach Raised prices along the way to stay competitive https://www.officegirlz.com/

Slide 12

Slide 12 text

The 2023 Partnerships MENTOR

Slide 13

Slide 13 text

Data Migration Email Migration HCL Domino Admin M365 Admin Websphere Security Audit Compliance Audit MSP Website Management CIO Services Pinball Repair And Maintenance Pinball Design Speaker Coaching Presentation Coaching Salesforce VOIP Integration The 2023 Options Software Assurance Software Verification Medical Device Audits Conversion Rate Optimization (CRO) Content Writing Competitive Intelligence GTM Strategy Product Marketing Product Localization Sales Enablement

Slide 14

Slide 14 text

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Change from 20-21 93% 88% 84% 78% 92% 85% 96% 94% 94% 95% 92% 96% Change from 21-22 96% 106% 102% 154% 104% 129% 141% 105% 99% 136% 109% 101% Change from 22-23 121% 150% WHAT DO YOUR LAST 3 YEARS LOOK LIKE?

Slide 15

Slide 15 text

Find One You Can Work With; It Will Make All the Difference

Slide 16

Slide 16 text

1. https://standuply.com/The_List_of_1000_Slack_Comm unities_by_Standuply.pdf 2. https://www.startups.com/library/expert-advice/full- list-slack-communities 3. https://unita.co/platform/slack-groups/ https://www.writethedocs.org/slack/

Slide 17

Slide 17 text

No content

Slide 18

Slide 18 text

No content

Slide 19

Slide 19 text

Quick Summary EMBRACE TECHNOLOGY BRAND YOURSELF

Slide 20

Slide 20 text

הדות הדות Keith Brooks – CEO B2B Whisperer keith@b2bwhisperer.com