Discovery and Re-use of Open Access Research William Gunn, Ph.D. Head of Academic Outreach Mendeley @mrgunn 

How do people discover research? 

If you’re a publisher, you may think this • Browsing the journal • Google Scholar • TOC alerts • RSS feeds • Library catalog referrals 

If you’re a librarian, you may think this • Google Scholar • Library catalog • Actually going to the library • TOC email alerts • RSS feeds J Med Libr Assoc. 2010 January; 98(1): 73–81. http://dx.doi.org/10.3163/1536-5050.98.1.019 

If you’re a scientist, you ask your colleagues and they tell you this • Google Scholar • Via email from PI/colleague • Library catalog • from web forum • #icanhazpdf 

There’s a lot of pent up demand • Pubmed Central downloads are about 50% from non-institutional domains. • Searches landing on Arxiv are often from non-institutional domains • Nurses • Small business • Interested public / lay scientists 

The difference in the two types of discovery is that one is social Not Social ∙ Search ∙ Email alerts ∙ RSS feeds ∙ Browsing journal websites ∙ Visiting the library Social ∙ Emails from colleagues ∙ links shared on social networks ∙ web forums ∙ shared servers 

Obviously, open access research has an advantage here http://www.asis.org/Bulletin/Apr-13/AprMay13_Lin_Fenner.html 

data from Mendeley readership data from a sample of 500k papers from Pubmed published in 2012 

altmetrics show broader impact a work http://arxiv.org/html/1203.4745v1 

An example of re-use Without open data, this wouldn’t be possible! 

www.mendeley.com