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Whatever you design, make sure it’s useful, usable, and desirable. 4 Lessons
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Useful: Useful, Usable, Desirable What value is possible to obtain through this product?
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Usable: Useful, Usable, Desirable How much effort is required to extract the value from the product?
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Desirable: Useful, Usable, Desirable Is extracting the value of the product satisfying or enjoyable?
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Useful, Usable, Desirable They are different problems. 1
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Useful, Usable, Desirable Is it useful enough? How do we solve it? When are we done? 1
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Useful, Usable, Desirable Is it useful enough? How do we solve it? When are we done? 1
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Useful, Usable, Desirable Is it useful enough? How do we solve it? When are we done? 1
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Useful, Usable, Desirable 1 How often did I know what I was doing?
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Useful, Usable, Desirable 1 HORRIFIED
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Useful, Usable, Desirable
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Useful, Usable, Desirable Their order matters. 2
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Useful, Usable, Desirable 2 Useful Usable Desirable > >
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Useful Usable Desirable Useful, Usable, Desirable 2 > >
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Useful, Usable, Desirable 2 Desirable Useful Usable
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Useful, Usable, Desirable 2 HORRIFIED
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Useful, Usable, Desirable
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Useful, Usable, Desirable They are competitive advantages. 3
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Useful Usable Desirable Useful, Usable, Desirable 3
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Useful Usable Desirable Useful, Usable, Desirable 3
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Useful Usable Desirable Useful, Usable, Desirable 3
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Useful, Usable, Desirable
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Useful, Usable, Desirable They are similar efforts. 4
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Useful, Usable, Desirable Useful Usable Desirable 4
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Useful, Usable, Desirable Useful Usable Desirable 4
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Useful, Usable, Desirable
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Useful, Usable, Desirable
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Designers: Useful, Usable, Desirable Be patient. 4 Managers: Be empathetic.
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Useful, Usable, Desirable 1 2 3 4 They are different problems. Their order matters. They are competitive advantages. They are similar efforts.
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Useful, Usable, Desirable thanks! @danritz