How Contentful empowers editorial teams to quickly scale digital products

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1 LIVE DEMO: How Contentful empowers editorial teams to quickly scale digital products

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Housekeeping ● This webinar is being recorded; we will share the recording and slide deck with all registrants shortly -- keep an eye on your inbox! ● Please add your questions in the Q&A box, we will answer them after the presentation during the Q&A session at the end ● To get in touch, get in touch on Twitter @contentful or write to us at team@contentfulmail.com Before we dive in...

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Introductions Artas Bartas Product Marketing Manager at Contentful

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4 1. How a scalable content platform enables quick wins and faster delivery 2. How editors can publish content, build free-form landing pages and work with design systems — all without the help of developers 3. How to easily localize content across markets, channels and customer journeys 4. How to integrate tools you already use with Contentful using our App Framework What you’ll learn 4

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5 Working like a builder isn't about learning to code. The builder ethos is a mindset — the drive to create compelling and differentiated customer experiences. T H E B U I L D E R E T H O S

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The new digital playbook: It’s all about being digital-ﬁrst AND digital-fast People Lack of in-house digital talent, rogue agencies, shadow IT Process Siloed teams, duplicate work across channels Tech All-in-one suites, closed systems, multiple CMSes People Builder ethos; cross-functional digital skill sets Process Decoupled, agile teams; structured content reuse Tech API-ﬁrst, cloud-native, digital experience stacks 7

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28% of the Fortune 500 are building with Contentful

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Introducing Colorful Coin The ﬁnancial services wing of the Colorful Collective ● Fully headless environment and preview ● Content and model overview ● Content creation and publication workﬂows ● Integrated services (DAM and translation) ● Built for marketers to understand (both atomic content and “page” constructs)

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11 Empowering editorial teams

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Localizing content

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Logic layer Germany Sweden Global Market Space U.K. U.S. New Geo Market spaces Regionalized content Global spaces For a central team Markets and regions A FLEXIBLE PLATFORM FOR… 14

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Doing more with apps 15

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Inspiration feed

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Contentful web app customized with the App Framework

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Agility Organizations need to have uniﬁed content to increase business agility and resilience. Key takeaways Velocity Launch, test, iterate and improve - creating value more quickly. Simplicity & Scale A modular approach allows the ﬂexibility to incorporate new experiences and technical capabilities over time. Simple enough to repeat and reuse as you scale.