Slide 7
Slide 7 text
The new digital playbook:
It’s all about being digital-first AND digital-fast
People
Lack of in-house digital talent,
rogue agencies, shadow IT
Process
Siloed teams, duplicate work
across channels
Tech
All-in-one suites, closed systems,
multiple CMSes
People
Builder ethos; cross-functional
digital skill sets
Process
Decoupled, agile teams;
structured content reuse
Tech
API-first, cloud-native,
digital experience stacks
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