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/ˈlaŋɡwɪdʒ/ lan· BROADER IMPLICATIONS OF guage IN DESIGN SYSTEMS

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what is the P U R P O S E of language?

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W A N T S V. N E E D S

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G O A L S

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E X P E C T A T I O N S

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M E T R I C S

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“make this look P R E T T Y, okay? thanks.”

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fledgling & new

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what is design?

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D E S I G N I S . . .

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D E S I G N I S . . .

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D E S I G N I S . . .

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D E S I G N I S . . .

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D E S I G N I S . . .

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D E S I G N I S . . .

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jar· gon obscure and often pretentious language marked by circumlocutions and long words

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S U F F E R I N G

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why do we C R E A T E design systems?

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S U F F E R I N G Y E S, A G A I N

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wasteful reproduction of seemingly important, but ultimately insignificant + unsustainably made design artifacts. !

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inefficient THIS IS CLEARLY

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can we please B U I L D something?

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systems thinking problem solving that attempts to balance holistic thinking & reductionistic thinking.

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common language F O C U S O N C O L L A B O R A T I O N

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implement constraints

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D O T H I S N O T T H I S

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remove cognitive overload

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move towards bigger problems

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W A N T S V. N E E D S

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G O A L S

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E X P E C T A T I O N S

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M E T R I C S

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\ˈfin\ fin. [email protected] @AMELIELAMONT