-13%
page views on
desktops and laptops
Source: Digital, Social & Mobile in 2015
Slide 14
Slide 14 text
+39%
page views on
mobiles
Source: Digital, Social & Mobile in 2015
Slide 15
Slide 15 text
@nixxin
2012
when will conferences go beyond
pitches and stating the obvious?
ffs,"mobile web usage in
increasing" is not insightful,even if
you have data
“
Slide 16
Slide 16 text
Mobile web usage
is on the rise
Slide 17
Slide 17 text
Mobile is a
hard problem
Slide 18
Slide 18 text
Mobile is an
odd problem
Slide 19
Slide 19 text
Dad's Radio by Alan Levine
Slide 20
Slide 20 text
“Back to the Future”
Slide 21
Slide 21 text
Why do I work
on the web?
Slide 22
Slide 22 text
Reach
Slide 23
Slide 23 text
Web
of trust
for all
on everything
W3C Mission
for rich interaction
of data and services
Slide 24
Slide 24 text
People with Internet Connection
Slide 25
Slide 25 text
87%
USA
Slide 26
Slide 26 text
42%
Global Average
Slide 27
Slide 27 text
19%
India
Slide 28
Slide 28 text
Web pages served to mobile
Slide 29
Slide 29 text
25%
USA
Slide 30
Slide 30 text
33%
Global Average
Slide 31
Slide 31 text
72%
India
Slide 32
Slide 32 text
Wealth distribution
in India
Slide 33
Slide 33 text
Poorest
10%
Richest
10%
In India, the richest
10% own 74%
of total wealth
Source: India’s staggering wealth gap in five charts — The Hindu
Slide 34
Slide 34 text
Smartphones are
getting affordable
Slide 35
Slide 35 text
First time users
Slide 36
Slide 36 text
In 2013, global smartphone sales
exceeded feature phone sales…
Source: Gartner
Slide 37
Slide 37 text
Asia/Pacific grew the highest at 74.1
percent, followed by Latin America
Source: Gartner
Slide 38
Slide 38 text
Cab and auto drivers, people
the on buses, delivery boys,
street vendors, farmers, etc.
Slide 39
Slide 39 text
“ प"री iद'ली ) *ी WiFi +,- ”
Slide 40
Slide 40 text
No content
Slide 41
Slide 41 text
No content
Slide 42
Slide 42 text
Average Net
Connection Speeds
USA Global India India (Mobile)
11.5mbps
4.5mbps
2.0mbps 1.7mbps
Source: Digital, Social & Mobile in 2015
Slide 43
Slide 43 text
Jan 2013
1284kb
Jan 2014
1682kb
Jan 2015 Apr 2015
1931kb
1950kb
Average Page Weight
Source: HTTP Archive
Slide 44
Slide 44 text
In 2013, UC Browser became the
most popular browser in India.
Today its share is 32%.
Source: StatCounter
Slide 45
Slide 45 text
whatdoesmysitecost.com
Slide 46
Slide 46 text
No content
Slide 47
Slide 47 text
No content
Slide 48
Slide 48 text
No content
Slide 49
Slide 49 text
“View Desktop Version”
Slide 50
Slide 50 text
Banking in India
Slide 51
Slide 51 text
m.icicibank.com
We have ensured that key services
are available to you on the mobile
website. For other services, please
continue to desktop login.
“
Slide 52
Slide 52 text
Mobile-only users
Slide 53
Slide 53 text
mobiForge Global Mobile Statistics 2014
In many developing nations, the
majority of mobile web users are
mobile-only, highest include
Egypt at 70 percent and India at
59 percent.
“
Slide 54
Slide 54 text
mobiForge Global Mobile Statistics 2014
Many mobile-only web users do not
have a bank account, in India this
is 57 percent of the mobile-only.
“
Slide 55
Slide 55 text
#doorslam
Slide 56
Slide 56 text
One Web
Slide 57
Slide 57 text
W3C Mobile Web Best Practices 1.0
One Web means making, as far as is
reasonable, the same information
and services available to users
irrespective of the device they
are using.
“
Slide 58
Slide 58 text
W3C Mobile Web Best Practices 1.0
…while services may be most appropriately
experienced in one context or another, it is
considered best practice to provide as
reasonable experience as is possible given
device limitations and not to exclude access
from any particular class of device, except
where this is necessary because of device
limitations.
“
Slide 59
Slide 59 text
whatdomobileuserswanttodo.com
Slide 60
Slide 60 text
No content
Slide 61
Slide 61 text
Mobiles have made it
economically feasible for a large
section of India to access the web…
Slide 62
Slide 62 text
…and an even larger population
from the weaker socio-economic
section are waiting to get onboard
Slide 63
Slide 63 text
India is just one of 117
developing nations…
Slide 64
Slide 64 text
…and one of the ten newly
industrialised countries
Slide 65
Slide 65 text
The Map Is Not The Territory
Ethan Marcotte
Build 2012 and An Event Apart, Chicago 2013
Slide 66
Slide 66 text
Soon, if it hasn’t happened
already, people using the web
will be very different from us
Slide 67
Slide 67 text
A compromised mobile web
experience will affect far more
number of people than a compromised
laptop / desktop experience…
Slide 68
Slide 68 text
…and would go against the vision,
the mission, the values and the
guiding principles that make the web
Slide 69
Slide 69 text
The Web is Agreement
thewebisagreement.com
Slide 70
Slide 70 text
Accessibility is the
base experience
Slide 71
Slide 71 text
Performance is an
uncompromisable feature
Slide 72
Slide 72 text
The promise of the web — @dpup
…if the web didn’t exist, it would be
necessary to invent it.
“
Slide 73
Slide 73 text
Dear technologists,
please make the right
compromises