Slide 3
Slide 3 text
New Market = New Expectations
What Has Led Us To
Product-led Growth
3 significant changes
Subscription Models
Changed the metrics we use -
Measuring acquisition,
adoption, retention, expansion
and advocacy
1
Consumerization of
Enterprise Software
2
Excellent B2C experiences
have given consumers high
expectations of all products
they use
Proliferation of SaaS
Vendors
3
Higher level of competition
coupled with lower switching
costs
@Gainsight @travis_kaufman