Conversion optimisation strategies for business owners

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Conversion optimisation strategies for business owners Femi Olajiga Growth Marketing Consultant https://speakerdeck.com/olajiga @femi-olajiga

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History of Websites

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Static and text-heavy websites

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Conversion funnels

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Website Traffic

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Analytics tracking

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A/B testing

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Session replay tools

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User Experience

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Real-time Personalization

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AI for CRO

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Ethical Questions

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CRO Problems

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Experimentation Dogma

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Overwhelming contradictory ”best practices”

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Ways of Working

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CRO Strategy

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Shift in Motivation

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Customer Retention Optimization

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The How?

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• SEO • Google Ads • Email • Brand • Content Deliver in-house CRO training across the following teams:

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Head of Digital SEO & Content team Paid search team CRO team Before

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Head of Digital SEO team Paid Search team Content team CRO After

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Cross-functional optimisation workflow Blocker SEO, Google Ads, Brand, Compliance, Legal, UX, Customer Service Dependecies Seasonality End-to-end funnel trends?

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Number of first-time buyers that became repeat customers

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Report specifically on daily and weekly customer retention

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Questions?

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Customer experience? Driving customers through word-of- mouth? Where do I invest to have the most impact on: