Creating Innovative Interfaces using Design Thinking

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C R E A T I N G I N N O V A T I V E I N T E R F A C E S U S I N G D E S I G N T H I N K I N G Demian Borba Design Thinker, Developer Evangelist @demianborba

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• Graduated in Industrial Design (CEFET-PR) • Graduated in Computer Science (UFAL) • Crazy about Design, UX, Business and Technology • Former Professor at University of California San Diego (UCSD) • Working with Interactive Media for over 15 years • Founder of Action Creations, interactive agency in California • Developer Evangelist, 90% #upintheair (Americas+Asia+Europe) • Created the Tech Centers in Universities • Created the project Design Thinking Now A B O U T M E

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dborba.com html5test.com

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www.phonegapbootcamp.io

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D E S I G N T H I N K I N G

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Experience Design Thinking in 20 hours and learn how to bring innovation to your company.

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A M A Z I N G U X F I C T I O N

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R E A L I T Y

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H O W C A N W E I N N O V A T E ?

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I N N O V A T I O N TECHNOLOGY R&D (PRODUCTS, PROCESSES) INNOVATION FUNNEL INNOVATION MANAGEMENT PROBLEM SOLVING SUGGESTIONS CONTINUOUS IMPROVEMENT

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W A T E R F A L L REQUIREMENTS DESIGN IMPLEMENTATION VERIFICATION MAINTENANCE ?

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S C R U M ?

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D E S I G N T H I N K I N G

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E N D R E S U L T V I A B I L I T Y Capable of becoming actual, useful, practicable Business D E S I R A B I L I T Y The quality of being desirable Human Values F E A S I B I L I T Y The state or degree of being easily or conveniently done Technology

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T E A M Science! Medicine! Engineering! Administration! Design! ...

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C H A L L E N G E Desenvolver uma embalagem que crie uma excelente experiência para o consumidor das películas ToNails. D E S I G N

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E M P A T H Y

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OBSERVE INTERVIEW EXPERIENCE

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E X T R E M E U S E R S Source: Design Thinking Bootcamp (IntoActions 2013)

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Source: Design Thinking Bootcamp (IntoActions 2013)

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C U R I O U S K I D

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D E F I N E PoV = persona + need + insight

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I N N O V A T I O N TECHNOLOGY R&D (PRODUCTS, PROCESSES) INNOVATION FUNNEL INNOVATION MANAGEMENT PROBLEM SOLVING SUGGESTIONS CONTINUOUS IMPROVEMENT

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H U M A N C E N T E R E D D E S I G N PROBLEM DEFINITION TONS OF INNOVATION OPPORTUNITIES PROBLEM SOLVING COMPETITIVE ADVANTAGE + = INNOVATION STARTS AND ENDS WITH PEOPLE PoV = user + needs + insight

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Design Thinking is more PROBLEM FINDING than PROBLEM SOLVING N E E D S I N S I G H T S + Needs + Insights = Meaningful Challenge

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[ persona ] needs [ need ] because [ insight ] PERSONA + NEED + INSIGHT emotions depth surprise interview ﬁndings observations contradictions can be used in the solution F O R M U L A

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I D E A T E QUANTITY, not quality

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P R O T O T Y P E “Fail often to succeed sooner.” - IDEO

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time spent on a project cost for mistakes/changes PROTOTYPE fail & learn here TOO LATE

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EXTREME PROTOTYPING

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T E S T

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T E S T LET PEOPLE USE YOUR PROTOTYPES EXPERIMENT TO FIND BALANCE OBSERVE THE EXPERIENCE (FILM IT) SHORT VIDEO DEMOS CONNECT WITH YOUR USERS DON’T FALL IN LOVE WITH IDEAS

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T R U S T T H E P R O C E S S

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T R U S T T H E P R O C E S S

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#1 INTRO #2 #3 #4 #5 #6 www.designthinkingnow.com

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W H A T A R E Y O U W A I T I N G F O R ?

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M U I T O O B R I G A D O Demian Borba Design Thinker, Developer Evangelist @demianborba