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MASTERING
PRODUCT
MARKET FIT
SNEH PANDYA
PRODUCT MANAGER
SNEHPANDYA.COM @SNEHPANDYA18
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PRODUCT MANAGER
Wharton MBA
PRODUCT STRATEGY
APRESS PUBLICATIONS
2X BOOK AUTHOR
NINJATALKS
PODCAST HOST @SnehPandya18
snehpandya.com
SNEH PANDYA
MANTRA LABS
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WHAT?
The degree to which a product
satisfies a strong market demand
Your product is solving a problem
that a significant number of
people are willing to pay for!
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WHY?
1. Understand customer needs
2. Increase in profits
3. Provides competitive advantage
4. Aids product development
5. Reduces production costs
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THE PYRAMID OF
PRODUCT MARKET FIT
A framework that outlines the key components
necessary to achieve product-market fit.
It's a structured approach to building a product
that resonates with your target market.
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THE PYRAMID
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Uncover the unmet demands
and one-of-a-kind struggles
of your audience
TARGET CUSTOMER
Be very clear on who your
product is serving
Launch your MVP and gather
precious insights from your
audience's feedback
Test your value proposition
with a minimum viable
product to gain validation
THE PYRAMID EXPLAINED
UNDERSERVED NEEDS
UX
FEATURE SET
Craft your compelling value
proposition or key
differentiator
VALUE PROPOSITION
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Iterating and maintaining a strong
product-market fit
1. Adapting to a Changing Market / Customers
2. Continuous Improvement for Customers
3. Reducing Risks & Mitigating Failures
4. Building a Strong Foundation
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SATISFIED
YET?
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OPPORTUNITIES
High Importance
Low Satisfaction
High Importance
High Satisfaction
Low Importance
Low Satisfaction
SATISFACTION FRAMEWORK
COMPETITIVE
MARKET
NOT WORTH
PURSUING
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KANO MODEL
A powerful tool for
understanding customer
satisfaction and
prioritizing product
features
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KANO MODEL
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No content
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“Focus on delivering value
and helping people,
everything else will follow.”
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THANK YOU!
Want to work on exciting ideas?
Upcoming events & networking?
Open to invitations and consulting
discussions!
SNEH PANDYA
@SnehPandya18
snehpandya.com