When Wayney Met Petey - Speaker Deck

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When Wayney Met Petey

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Hello.

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How are we all?

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Before we get started.

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Hello.

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Why are we all here today?

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Get together :)

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Mainly for the free pizza though, right?

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Why are me and the dapper, young*, handsome Mr Bingham up here? *40

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EGO* *Wayne made me

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So let's talk about me for a while…

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Meet Wayne LIKES – Lo-Fi American Alternative Rock 1986–1994 – The Great American Hard Boiled Crime Novel 1936–1999 – Salt & Vinegar Snack-a-Jacks DISLIKES – Beef flavoured Monster Munch – Y orkshire (South) – Jurassic Park

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And now let's let Pete massage his ego…

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Meet Pete LIKES DISLIKES – Long walks on the beach – Identifying rare warblers at Attenborough Nature Reserve – Beef flavoured Monster Munch – Being coerced into public speaking – Talking about myself – Long Eaton

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But what does Wayne love that Pete really hates?

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Sssssshhhhh, its a rhetorical question, don't spoil our time in the spotlight…

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Rom Coms…

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MATCH! We have a [email protected]

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Wait… WTF?

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Right… back to the Rom Coms

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Act One: SEO vs Design [email protected] Pre 2015

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Singular keyword focus

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Singular keyword focus

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Ranking focused

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Content solely for search engines

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Links - quantity over quality

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Web design - pfft!!!

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Choose your weapon

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Ooh… Shiny! We want the web on our new iPhones please! [email protected]

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All the things. We want it all! [email protected]

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Hell no. Less of this [email protected]

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Yikes! Less of this [email protected]

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We wanted… A little thing called UX [email protected]

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NOT A MATCH! Sorry, it's… [email protected]

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Act Two: SEO meet Design, Design meet SEO. [email protected] ~2015

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Engagement/user intent focused

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Quality links with design as a focus

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Quality links with design as a focus

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Focusing on ROI and conversion

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Holding back on the optimisation

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Focus on mobile/responsive

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The rise of Digital PR

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Brand awareness

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WILL THEY? WON'T THEY? So? [email protected]

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Crisis!

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AI Clients SEOs & Designers

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AI Clients, SEOs & Designers ?

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Act Three: SEO & Design, Sitting in a tree… [email protected]

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SEO is UX is SEO

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SEO is all the things

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Working closer on hub content

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Working closer on hub content

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Working closer on audits

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Continue to innovate with content

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You can't work in isolation

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Knowing just about your niche isn't going to cut it

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Talk to each other, be curious.

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You don't always have to agree.

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But you do have shared goals.

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It's how Wayne and Petey fell in love

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Meet Connor LIKES – Emo music – Sunshine – Coffee DISLIKES – Cheese – Single ply toilet paper – the inevitable heat death of the universe, set to consume all life, art, and the desire to collect plastic figurines of characters from the CW network

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Meet Lucy LIKES – My cat (Keith) –Philippa’ s cats (T una, Nala & Taz) – Mini Eggs DISLIKES – Snow – Egg Sandwiches – Filling my car up with petrol

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Meet Philippa LIKES – My cats: Taz, Nala & T una – Lucy's cat: Mr Keith – Street food DISLIKES – Pots in the sink – Being an adult – Pumping up my tyres

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Meet Liam LIKES – Gravy – Beer – Southern fried chicken DISLIKES – Mushrooms – Rain – People that get in your way in a supermarket

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Meet James LIKES – Pop Punk and Emo music I should have grown out of – Making cocktails – Playing videogames with my mates DISLIKES – Wasting time scrolling news sites and social media just to feel miserable – People who get angry about things other people like – With the exception of Brioche buns replacing Proper burger buns everywhere. If I wanted cake for tea I'd go live in France.

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Meet Marcus LIKES – Meat – T echnology – Great scenery DISLIKES – Flies – Sweet Potato Fries – Racists