Two Trees Elevate Webinar Series: Episode One - How To Use Google's Power Pair

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Elevate WEBINAR SERIES Episode One HOW TO USE GOOGLE’S POWER PAIR

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Your Hosts FOR TODAY MIKE WISBY CEO & FOUNDER TWO TREES PPC SOPHIE FELL DIRECTOR OF PAID MEDIA TWO TREES PPC

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WHAT IS GOOGLE’S POWER PAIR? + = +29% conversions

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POWER PAIR Requirements Conversion tracking FIRST-PARTY DATA automatically-created assets SWITCHED ON max conversions or max conversion value bidding multiple images and at least one video

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utilize broad match keywords simplified campaign structures ‘good’ or ‘excellent’ ad strengths use all ad fields use all available assets & extensions BEST PRACTICES

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WHERE’S THE POWER PAIR BUTTON? “Together, AI-powered Search and Performance Max help you maximize conversions across all of Google.”

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Search This works by “combining broad match keywords with smart bidding strategies”

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PERFORMANCE MAX “use performance max to drive and generate “incremental conversions”

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WHAT IS GOOGLE’S POWER PAIR? + = +29% conversions

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RECAP The POWER PAIR IS SIMPLY RUNNING PERFORMANCE MAX AND SEARCH ALONGSIDE EACHOTHER YOU MUST HAVE ACCURATE CONVERSION TRACKING IN PLACE UTILIZE SMART BIDDING STRATEGIES SUCH AS MAXIMIZE CONVERSIONS OR MAXIMIZE CONVERSION VALUE USE ALL AVAILABLE ASSETS & EXTENSIONS

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power pair results incremental conversions up to 29% more conversions overall ANTICIPATED REDUCTIONS IN CPA

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ANY QUESTIONS?

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MIKE WISBY CEO & Founder THANK YOU TWOTREESPPC.COM CONNECT WITH US info@twotreesppc.com