Trophy 2.0
Mattt Thompson (@mattt)
Hacker, Gowalla
Refresh Austin, August 2010
Achievement Systems
and the Social Web
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Achievement
Achievement Unlocked!
80% of Success
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Motivation
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Addictive
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Social
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On the Web
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“A game is a particular way of
looking at something, anything.”
- Clark C. Abt, Serious Games
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Ontology
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Tutorial
Trying out features, Learning skills
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World Traveler
Play a complete game on 2Fort, Dustbowl,
Granary, Gravel Pit, Hydro, and Well (CP).
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Completion
Completing part of the game
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Collection
“Gotta catch ‘em all!”
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Cache Checker
Find every radar cache in chapter
Under the Radar.
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Virtuosity
Playing masterfully
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Unbreakable
Finish a campaign without being healed by a
first aid kit.
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Special Play Style
Being creative, making your own rules
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First Do No Harm
Play a full round without killing any enemies, and
score the highest on a team of 6 or more players.
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Guardin’ Gnome
Rescue Gnome Chompski from the Carnival.
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Dedication
Putting in long hours, Being a longtime user
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Social
Interacting with others
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With Friends Like These…
Play in a game with 7 or more players from
your friends list.
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• Tutorial
• Completion
• Collection
• Virtuosity
• Special Play Style
• Dedication
• Social
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Best Practices
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. . .
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Emergence
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First-order System
Input → Output
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Second-order System
1. Input
2. ???
3. Profit!
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User Behavior Is
Emergent
Complex behaviors arise from
simple interactions
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Cybernetics
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Is temperature above 72°?
Room
Sensor
Activator
Negative Feedback System
yes
Comparator
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Is temperature below 72°?
Room
Sensor
Activator
Positive Feedback System
yes
Comparator
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Negative Feedback System
Stabilizes system towards equilibrium
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Positive Feedback System
Culminates system towards entropy
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Psychology
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The research shows that in most cases,
extrinsic motivators are ineffective
and actually decrease intrinsic
motivation on interesting tasks.
- Chris Hecker, “Achievements Considered Harmful?”
• Don’t make a big fuss about them.
• Use unexpected rewards.
• Use absolute, not relative measures.
• Use endogenous rewards.
• Make them informational, not controlling.
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Thank You
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Jesse Schell’s DICE 2010 Talk
google://jesse schell dice 2010
Chris Hecker: “Achievements Considered Harmful?”
http://chrishecker.com/Achievements_Considered_Harmful
Yahoo! Social Design Pattern Library
http://developer.yahoo.com/ypatterns/social/
“What Can Left 4 Dead Teach Us About the Social Web?”
http://mattt.me/
“Achievement Unlocked! Human Morality When Life
Becomes A Videogame”