Tweet
Tweet

Slide 1

Slide 1 text

Perfectly Executing The Wrong Plan +Tomer Sharon @tsharon Google.com/+LeanResearchCo Facebook.com/leanresearch

Slide 2

Slide 2 text

No content

Slide 3

Slide 3 text

Photo by Stephen Dobeck

Slide 4

Slide 4 text

Model and a Google Search software engineer: Angela Chang

Slide 5

Slide 5 text

Model and a Google Search software engineer: Andrei Matei

Slide 6

Slide 6 text

Photo by Stephen Dobeck

Slide 7

Slide 7 text

Logo design by Guy Carmeli

Slide 8

Slide 8 text

WILL AND DANA ARE FAILING Photo by Stephen Dobeck

Slide 9

Slide 9 text

Photo credit: Getty Images

Slide 10

Slide 10 text

Photo credit: Getty Images

Slide 11

Slide 11 text

Photo credit: Getty Images

Slide 12

Slide 12 text

Photo credit: Getty Images

Slide 13

Slide 13 text

+Tomer Sharon @tsharon leanresearch.co

Slide 14

Slide 14 text

6 BIG PROBLEMS Photo credit: Getty Images

Slide 15

Slide 15 text

1. PROBLEM Photo by Stephen Dobeck

Slide 16

Slide 16 text

Are people interested enough to give us their email address?

Slide 17

Slide 17 text

2. LEARNED FROM FRIENDS Photo by Stephen Dobeck

Slide 18

Slide 18 text

3. LISTENED TO USERS Models and Google Search software engineers: Angela Chang, Andrei Matei, & Ivo Popov

Slide 19

Slide 19 text

DON’T LISTEN TO USERS Photo credit: Getty Images @tsharon

Slide 20

Slide 20 text

OBSERVE BEHAVIOR Photo credit: Getty Images @tsharon

Slide 21

Slide 21 text

Models and Google Search software engineers: Angela Chang, Andrei Matei, & Ivo Popov

Slide 22

Slide 22 text

BAD AT PREDICTING THE FUTURE Photo credit: Getty Images

Slide 23

Slide 23 text

GIVEN THE OPPORTUNITY TO CHEAT… Photo credit: Getty Images

Slide 24

Slide 24 text

WHAT WE SAY, WHAT WE DO Photo credit: Getty Images

Slide 25

Slide 25 text

“WOULD YOU USE OUR APP?” Models and Google Search software engineers: Angela Chang, Andrei Matei, & Ivo Popov

Slide 26

Slide 26 text

4. DIDN’T TEST RISKIEST ASSUMPTION Photo credit: Getty Images

Slide 27

Slide 27 text

Smartphone owners are aware of their ineffective note-taking habits. note.io’s riskiest assumption

Slide 28

Slide 28 text

5. BOB-THE-BUILDER MENTALITY Photo by Stephen Dobeck @tsharon

Slide 29

Slide 29 text

6. PERFECTLY EXECUTE THE WRONG PLAN Photo by Stephen Dobeck

Slide 30

Slide 30 text

PROBLEM MARKET PRODUCT Credit: Laura Klein, UX for Lean Startups

Slide 31

Slide 31 text

WHAT ARE THEY DOING WELL? Photo by Stephen Dobeck

Slide 32

Slide 32 text

Interviews with 150 app developers (Sharon, 2015 - expected) 97% 95% 89% 86% 84% 78% 0% 25% 50% 75% 100% Who are my customers? Do people need my product? Is the product usable? Is the product better than the competition? Is the product getting better? Do people want the product? Questions app developers ask about users

Slide 33

Slide 33 text

UNDERSTAND PRIORITIES Photo by Stephen Dobeck

Slide 34

Slide 34 text

No content

Slide 35

Slide 35 text

EXECUTING THE RIGHT PLAN Photo by Stephen Dobeck

Slide 36

Slide 36 text

LEAN USER RESEARCH Photo by Stephen Dobeck

Slide 37

Slide 37 text

PROVIDE INSIGHTS INTO PRODUCT USERS, THEIR PERSPECTIVES, AND ABILITIES TO THE RIGHT PEOPLE AT THE RIGHT TIME. Photo credit: Getty Images @tsharon

Slide 38

Slide 38 text

No content

Slide 39

Slide 39 text

OBSERVATION EXPERIENCE SAMPLING FAKE DOORS Photo credit: Getty Images

Slide 40

Slide 40 text

EXPERIENCE SAMPLING Photo credit: Getty Images

Slide 41

Slide 41 text

Photo credit: Getty Images

Slide 42

Slide 42 text

OVER AND OVER Photo credit: Getty Images

Slide 43

Slide 43 text

goo.gl/fw9gD Photo credit: Getty Images

Slide 44

Slide 44 text

No content

Slide 45

Slide 45 text

A GREAT QUESTION Photo credit: Getty Images

Slide 46

Slide 46 text

NEEDS FEATURES PAINS DELIGHTS Photo credit: Getty Images

Slide 47

Slide 47 text

OBSERVATION EXPERIENCE SAMPLING FAKE DOORS Photo credit: Getty Images

Slide 48

Slide 48 text

OBSERVATION Photo credit: Getty Images

Slide 49

Slide 49 text

Photo credit: Getty Images

Slide 50

Slide 50 text

OBSERVING LISTENING NOTICING GATHERING Photo credit: Getty Images @tsharon

Slide 51

Slide 51 text

PAYING ATTENTION Photo credit: Getty Images

Slide 52

Slide 52 text

ROUTINES INTERRUPTIONS ANNOYANCES DELIGHTS TRANSITIONS Photo credit: Getty Images

Slide 53

Slide 53 text

With permission from Dana Corriel 90-SEC INSIGHTS SAVING $$$ QUALITY KIDS’ HEALTH

Slide 54

Slide 54 text

FEATURES ASSUMPTIONS PROBLEMS WORKFLOWS GOALS Photo credit: Getty Images

Slide 55

Slide 55 text

OBSERVATION EXPERIENCE SAMPLING FAKE DOORS Photo credit: Getty Images

Slide 56

Slide 56 text

FAKE DOORS “FAKE IT ‘TILL YOU MAKE IT” Photo credit: Getty Images

Slide 57

Slide 57 text

No content

Slide 58

Slide 58 text

Photo credit: Getty Images

Slide 59

Slide 59 text

No content

Slide 60

Slide 60 text

Photo credit: Getty Images

Slide 61

Slide 61 text

OBSERVATION EXPERIENCE SAMPLING FAKE DOORS Photo credit: Getty Images

Slide 62

Slide 62 text

PROVIDE INSIGHTS INTO PRODUCT USERS, THEIR PERSPECTIVES, AND ABILITIES TO THE RIGHT PEOPLE AT THE RIGHT TIME. Photo credit: Getty Images @tsharon

Slide 63

Slide 63 text

Explode What helicopters do in movies With permission from truthfacts.com

Slide 64

Slide 64 text

Photo credit: Getty Images

Slide 65

Slide 65 text

+Tomer Sharon @tsharon leanresearch.co Big thanks to Stephen Dobeck, Roman Nurik, Frank Romano, Jac de Haan, Guy Carmeli, Angela Chang, Andrei Matei, & Ivo Popov

Slide 66

Slide 66 text

Lean User Research WhatsApp Group 30 days, 100 members, 10 guest experts leanresearch.co/whatsapp-group Researching User Needs Online Course Experience sampling, Observation, Interviewing teamtreehouse.com/library/researching-user-needs 2-Day Lean User Research Workshop Here in Paris, starting tomorrow! leanuserresearch.strikingly.com/

Slide 67

Slide 67 text

Photo credit: Getty Images YOU DON’T HAVE TIME TO WORK ON THE WRONG PRODUCT

Slide 68

Slide 68 text

Photo credit: Getty Images PERFECTLY EXECUTE THE RIGHT PLAN