ビジネス、テクノロジー、クリエイティヴのバランスをとるには？

by Takayuki Fukatsu

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Ϗδωεɺ ςΫϊϩδʔɺ ΫϦΤΠςΟϰͷ όϥϯεΛͱΔʹ͸ʁ 5)&(6*-% 1JFDFPG$BLFਂ௡و೭

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MJOFEFWEBZ

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͜Ε͸Կʁ ୭ͷͨΊʁ ͳͥඞཁʁ ҟͳΔ৬छͰόϥόϥʹͳΒͣʹαʔϏεΛ࡞Δʹ͸ʁ ౷߹తʹαʔϏεΛӡӦ͢ΔͨΊ Ϗδωεɺ ςοΫɺ ΫϦΤΠςΟϰͷऀ

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໨࣍ ֓ཁ ͳͥ#5$ͷόϥϯε͕ඞཁͳͷʁ ΈΜͳͰಉ͡΋ͷΛݟΔʹ͸ʁ ΈΜͳͰಉ͡ݴ༿Λ࿩͢ʹ͸ʁ

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Ͳ͏ͯ͠#5$ͷόϥϯε͕ඞཁͳͷʁ

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୯Ұͷ਺ࣈ΍Ձ஋؍Ͱ͸ αʔϏε͕࿪Έ΍͍͢

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όϥϯεΛͱΒͣʹಥͬ૸ͬͨ຤࿏ ࠓظͷ໨ඪʹৼΓճ͞ΕΔ ٕज़తͳ٧Έ Ϣʔβʔʹࢧ࣋͞Εͳ͍

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ͳͥͦ͏ͳΔʁ

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γϯϓϧ͗͢ΔࢦඪͰ଩औΓΛ͍ͯ͠Δ͔Β

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ෳࡶܥͷγεςϜ͸୯ҰࢦඪͰ͸ධՁͰ͖ͳ͍

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݂౶஋ͱ͔ɺ େڳے͚ͩνΣ οΫͯͨ͠Β ΄͔ͷݪҼͰࢮ͵

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શମͱͯ͠၆ᛌ ɾ ౷߹తʹ൑அ͞ΕΔ΂͖

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Ϗδωε ςοΫ ΫϦΤΠςΟϰ ઓུ΍ҙࢥܾఆʹ͸ɺ جຊతʹऀཱ͕ͪձ͏

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୯Ұ਺ࣈࢦඪ ఆੑͱఆྔ ౷߹తͳ൑அ ˝ ˝

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ΈΜͳͰಉ͡΋ͷΛݟΔʹ͸ʁ

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෢ثͱͯ͠ͷϛ ογϣϯ

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ϐʔεΦϒέΠΫOPUFͷϛ ογϣϯ ʠ୭΋͕૑࡞Λ͸͡Ίɺ ଓ͚ΒΕΔΑ͏ʹ͢Δʡ

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ϐʔεΦϒέΠΫOPUFͷϛ ογϣϯ ʠ୭΋͕૑࡞Λ͸͡Ίɺ ଓ͚ΒΕΔΑ͏ʹ͢Δʡ 8)0 "$5*0/ 5)&/

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ϛ ογϣϯΛݟΕ͹ɺ ࢪࡦ͕ਖ਼͍͠ํ޲ʹ޲͔ͬͯΔ͔ ࣗओతʹԿΛ͢΂͖͔͕Θ͔Δ

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ϛ ογϣϯ͸๺ۃ੕

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งғؾϙΤϜϛ ογϣϯ ʠເ͕͸͹ͨ͘ ʂ ɹ͋ͳً͕ͨ͘ʡ

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˒ ελʔτ஍఺͕ҧͬͯ΋ɺ ো֐෺͕͕͋ͬͯ΋ɺ ۭʹ໌շͳ໨ҹ͕͋Ε͹ɺ ΰʔϧΛ໨ࢦͤΔ

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શ෦ϛ ογϣϯͷͨΊͷπʔϧ རӹ͸ΨιϦϯ ςΫϊϩδʔ͸౿ഁྗ ΫϦΤΠςΟϰ΋౿ഁྗ

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ࣾձརӹ اۀརӹ ͕̎ͭॏͳΔ৔ॴΛΈ͚ͭΔ

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ϝλϑΝʔʹΑΔڞ௨ೝࣝϞσϧΛ࡞Δ

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ઐ໳༻ޠΛ࢖Θͣʹɺ ͬ͘͟ Γ఻ΘΔೝ஌ϞσϧΛڞ༗͢Δ

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ϐʔεΦϒέΠΫOPUFͷೝࣝϞσϧ ʠOPUF͸͋ΒΏΔΫϦΤΠλʔ͕ू͏֗Ͱ͋Δʡ

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ͲΜͳ͔֗ʁҾͬӽ͍ͨ֗͠

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ΰοαϜγςΟ΍Ϛο υϚοΫεͰ͸ͳ͍

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֗͸ਓޱ΍(%1͚ͩͰ͸ධՁͰ͖ͳ͍ ਓʑͷؾ࣭ ଟ༷ੑ จԽࢪઃ ࣏҆ͷΑ͞

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μʔΫαΠ υɺ ʮஏʯ ͷڞ༗

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͋Δ΂͖͚࢟ͩͰͳ͘ɺ ϑΣΠϧͨ࢟͠΋ڞ༗͓ͯ͘͠

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͜ΜͳOPUF͸͍΍ͩ ʂ ͷྫ ݟ։͖޿ࠂ͕ग़Δ ෼அͱεΩϟϯμϧͰ 17ΛՔ͙ هࣄ͕ϖʔδʹ ෼ׂ͞Ε͍ͯΔ ՝ۚϘλϯ͕ ͓͔͚ͬͯ͘Δ

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έϧτੈքͷஏʹΑΔߦಈنൣ ʠو఼ͷৼΔ෣͍Λɺ ޙੈͷۛ༡ࢻਓ͸ ͲͷΑ͏ʹՎ͏Ͱ͋Ζ͏͔ʁʡ

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ΈΜͳͷߟ͑Δஏ͔ͣ͠͞ɺ ৡΕͳ͍࠷ऴϙΠϯτΛڞ༗͓ͯ͘͠

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ΈΜͳͰಉ͜͡ͱ͹Λ࿩͢ʹ͸ʁ

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੒௕ϞσϧΛ࡞Δ

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੒௕ΛγϯϓϧͳϞσϧԽ

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ίϛ ϡχςΟ΍αʔϏε͸ਓମͱಉ͡ɺ ୯ҰࢦඪͰ͸ͳ͘ɺ ҼՌͱઢͷͭͳ͕ΓΛݟΔ

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ෳࡶܥͷγεςϜ͸୯ҰࢦඪͰ͸ධՁͰ͖ͳ͍

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ఆੑతͳ౷ܭΞϓϩʔν

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ྺ࢙తʹ܁Γฦ͞ΕΔࣄ৅ΛϞσϧԽ͢Δ

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Α͋͘Δࣦഊ͸ɺ ྺ্࢙ͰԿ౓΋܁Γฦ͞ΕͯΔ ղܾࡦ΍๷ࢭࡦ΋͍͍ͩͨग़ͯΔ

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ྺ࢙తʹ܁Γฦ͞ΕΔࣦഊͷྫ ऩୣతγεςϜ ָ؍తͳݱ࣮ಀආ طಘݖӹͷ๦֐ ੈ୅ަ୅ͷࣦഊ

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OPUFͰ͸ϥϯΩϯάΛஔ͔ͳ͍

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$(.ʹ͓͚ΔϥϯΩϯάͷҋ ্Ґʹ17͕ूத ෛͷϩʔϧϞσϧ ઞΓ΍෼அ͕ຮԆΔ ଟ༷ੑͷফ໓

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("'"͕ΈΜͳ΍ͬͯΔࢪࡦ͸ ໋த͢ΔՄೳੑ͕ߴ͍

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ߦಈܦࡁֶͳͲͷΤϏσϯεΛϕʔεʹ ຊͷࢪࡦΛ໘ͰܸͪࠐΜͰ ฏۉճؼ΍ਖ਼ن෼෍Ͱ֬཰తʹώ ο τͤ͞Δ

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ࢪࡦͷධՁ͸σʔλνʔϜʹ·͔ͤΔ ͦͯ͠ࢪࡦΛ఺ʹͤͣɺ ໘Ͱܸͭͷ͕େࣄ

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ఆྔͱఆੑͷڞଘ

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ͪ͜Βͷৄࡉ͸ɺ ZPVUVCFʹΠϕϯτϩά͕͋Γ·͢ɻ https://www.youtube.com/watch?v=7nIz4yO2ODA

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OPUFͷ՝ࣜͷ։ൃମ੍

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ྺ࢙తʹ܁Γฦ͞ΕΔࣦഊͷྫ ໨ઌͷརӹΛ༏ઌ ෛ࠴͕૿͑Δ ஷۚ΋͠ͳ͍ ֬཰తτϥϒϧͰΞ΢τ

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OPUF ʢΪϧυʣ ࣜɺ νʔϜମ੍

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ʮࠓظͷചΓ্͛ʯ ͷΑ͏ͳ໨ઌͷࢦඪʹ νʔϜશମ͕ٵ͍ࠐ·Εͳ͍࢓૊Έ

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ࢿ࢈؅ཧͷϦεΫϔοδΛԠ༻ͨ͠΋ͷ ϏδωεYςΫϊϩδʔ

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ڞ௨ݴޠΛ͓΅͑Α͏

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૬खͷݴ༿Ͱ஻ΕΔΑ͏ʹ͢Δ ૬खͷৡΕͳ͍͜ͱΛཧղ͢Δ

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໥͔Δɺ ίετ͕ݮΔɺ εέʔϧ͢Δɺ ԣల։Ͱ͖Δɺ Ϛʔέο ταΠζ͕େ͖͍ɺ ॳظ౤ࢿ͕খ͍͞ɺ ετοΫ͞ΕΔɺ ݻఆඅ͕͔͔Βͳ͍ɺ ෛ࠴͕ͨ·Βͳ͍ɺ ଧͪख͕޿͍ɺ ޙग़͠Ͱ͖Δɺ ωο τϫʔΫޮՌ͕ग़ΔʜͳͲͳͲ Ϗδωεͷਓʹࢗ͞Γ͕ͪͳݴ༿

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ෛ࠴Λແͤ͘Δɺ ஈ֊తʹਐΊΔɺ ޙ໭ΓͰ͖Δɺ ฒߦͰਐΊΒΕΔɺ ࣄલʹςετͰ͖Δɺ ૣΊʹண஍ͤ͞Δɺ Ϟδϡʔϧͱͯ͠੾Γ཭ͤΔɺ 3%͸ͲΜͲΜ΍ͬͯɺ ചΔͷ͸·͔ͤΖ࠷ߴͷ΍ͭΛ࡞ͬͯ͘Εɺ ҙࢥܾఆͷஈ֊ͰςοΫϨϏϡʔͰ͖Δɺ Ͳ͏͍͏ΞϓϩʔνͳΒՄೳ͔Ұॹʹߟ ͍͑ͨɺ ࣦഊ͸ܦӦଆͰड͚ࢭΊΔ ςοΫͷਓʹࢗ͞Γ͕ͪͳݴ༿

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ചΔͷ͸·͔ͤΖ࠷ߴͷ΍ͭΛ࡞ͬͯ͘Εɺ ਖ਼͍͠΋ͷΛ࡞ͬͯ͘Εɺ ҙࢥܾఆͷ ஈ֊ͰςοΫϨϏϡʔͰ͖Δɺ Ͳ͏͍͏ΞϓϩʔνͳΒՄೳ͔Ұॹʹߟ͍͑ͨɺ ࣦഊ ͸ܦӦଆͰड͚ࢭΊΔɺ ԿΛ࡞Δ΂͖͔͔ΒҰॹʹߟ͍͑ͨ ΫϦΤΠςΟϰͷਓʹࢗ͞Γ͕ͪͳݴ༿

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਺ࣈ͸ڞ௨ݴޠ

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·ͱΊ

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γϯϓϧ͗͢Δ਺஋ࢦඪ͸ ͱͯ΋࿪Έ΍͍͢

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༷ʑͳೝ஌Ϟσϧ΍ϝλϑΝʔΛซ༻͠ ఆੑతʹ΋νΣ οΫΛ͢Δ

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ಉ༷ʹɺ ࠜڌͳ͖ఆੑ΋ ໎૸΍ઓྗͷ෼ࢄΛى͜͠΍͍͢

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ݸʑͷࢪࡦ͸͔ͬ͠Γσʔλ෼ੳͭͭ͠ɺ ͦͷલஈ֊Ͱɺ ࿪·ͳ͍࢓૊Έɺ ၆ᛌ͢Δ࢓૊ΈΛ ෳ਺֯౓͔ΒΫϩενΣ οΫͰ͖ΔΑ͏ʹ͢Δ

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Ϗδωε ςοΫ ΫϦΤΠςΟϰ ઓུ΍ҙࢥܾఆʹ͸ɺ جຊతʹऀཱ͕ͪձ͏

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ϐʔεΦϒέΠΫOPUFͷϛ ογϣϯ ʠ୭΋͕૑࡞Λ͸͡Ίɺ ଓ͚ΒΕΔΑ͏ʹ͢Δʡ 8)0 "$5*0/ 5)&/

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੒௕ΛγϯϓϧͳϞσϧԽ

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Ϗδωεɺ ςοΫɺ ΫϦΤΠςΟϰͷڞଘ΍ ఆੑͱఆྔͷ౷߹͸ લߦఔɺ ্ྲྀߦఔͰͷ࢓ࠐΈ͕ॏཁ ݱ৔ʹԡ͠෇͚ͯղܾͤ͞ͳ͍

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ςοΫ΍ΫϦΤΠςΟϰ͕ ܦӦϨΠϠʔʹೖ͍ͬͯ͘ඞཁ͕͋Δ ͦͷͨΊʹ͸ɺ ૬खͷՁ஋؍Λཧղ͠ ૬खͷݴ༿Λ஻ΕΔΑ͏ʹ͠ͳ͚Ε͹ͳΒͳ͍

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ਅʹେࣄͳͷ͸ɺ ϛ ογϣϯͷୡ੒ɻ Ϗδωεɺ ςοΫɺ ΫϦΤΠςΟϰ͸ͲΕ΋ɺ ͦͷͨΊͷखஈϨΠϠʔ

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ࣾձརӹ اۀརӹ ͕̎ͭॏͳΔ৔ॴΛΈ͚ͭΔ