FiNC Tech Meetup ~Growth Engineering~

by Yoshimi Kondo

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ΦʔϓχϯάτʔΫ (SPXUI&OHJOFFSJOH΁ͷೖޱ גࣜձࣾFiNC Technologies @yoshimikeisui

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ΠϕϯτΛ։͍͖͔͚ͨͬ

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ͳΜͰGrowth Engineeringʹ՝୊ҙࣝΛײ͍͔ͯͨ͡

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΋ͬͱੈͷதʹඞཁ͕ͩɺࢤ޲͢Δਓ଍Γͳ͍&஌ݟগͳ͍ͱײͨͨ͡Ί

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ͦͷϞνϕʔγϣϯͷࡏॲ

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ΤϯδχΞͱͯ͠Ұ൪൵͍͠ॠؒ͸ͲΜͳ࣌Ͱ͔͢ʁ

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ࣗ෼ͷ৔߹… ɾϓϩμΫτΛ࡞ͬͯ΋ɺ࢖ͬͯ΋Β͑ͳ͍ ɾKPI৳ͼͳ͍ ɾϦϦʔεͯ͠΋ɺԿʹ΋ͳΒͳ͍ ΤϯδχΞͱͯ͠Ұ൪൵͍͠ॠؒ

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ɾͦ͜ʹࢸΔ·Ͱʹ͸ɺଟେͳ౒ྗ͕͋Δ ɾك༗ͳ؀ڥͳͷͰɺϓϩμΫτͷঢ়گ͕Ұม͢Δͱ͙ࣦ͢ΘΕΔ ɾઌ΄Ͳ্͛ͨʮ൵͍͠ॠؒʯ͸๚ΕΔ ɾʮ୭͔͕ʯϓϩμΫτΛࢧ͑ͳ͍ͱ͍͚ͳ͍ ίʔσΟϯάͷΈʹूதͰ͖ͯɺ ͔͠΋ϓϩμΫτ΋ॱௐͳ؀ڥ͸ ͱͯ΋zܙ·Ε͍ͯΔz

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Growth Engineeringͷલʹ͋Δน

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ᶃΤϯδχΞࣗ਎ͷҙࢥ

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ɾਓʹΑΔΜ͡Όͳ͍͔ͱࢥ͏ ɾͲ͕ͬͪྑ͍ͱ͔Ͱ͸ͳ͍ ɾίʔσΟϯάʹूத͢ΔͨΊʹɺॱௐͳϓϩδΣΫτΛసʑͱ͢Δͱ͍͏ਓͷੜ ଘઓུ΋͋Δ ɾίʔσΟϯάʹͩ͜ΘΓ͕ͳ͘ɺϓϩμΫτͷμΠφϛζϜΛຯΘ͏ͨΊʹ͋͑ ͯίʔσΟϯάҎ֎ͷ࢓ࣄ΋͠ͳͯ͘͸ͳΒͳ͍؀ڥʹ਎Λஔ͘ਓ΋͍Δ ↓ ࣗ෼ͷཱͪճΓΛΫϦΞʹͯ͠ɺ૊৫ͱݸਓͷظ଴Λἧ͑Δͷ͕͓ޓ͍ͷ޾෱ʹܨ ͕Δͱࢥ͍ͬͯΔ ίʔυʹूத͍ͨ͠ʁίʔυͷ֎ʹग़͍ͨʁ

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ɾࣗ෼͕࢓ࣄͷதͰԿΛ࠷΋ؔ৺ࣄʹ͍ͯ͠Δ͔ ɹɾग़ࣗʹΑͬͯࢹ໺ͷ޿͕Δํ޲ੑʹ͸ಛ௃͕͋Δ ɹɹɾΞφϦετΆ͍ਓˠ෼ੳ ɹɹɾσΟϨΫλʔΆ͍ਓˠϓϩμΫτUXઃܭɺσϦόϦʔαΠΫϧվળ ɹɹɾࣄۀ্ཱͪ͛ɺىۀՈΆ͍ਓˠϏδωεϞσϧઃܭ ɾͳͥίʔυΛॻ͖͍ͨͷ͔ ɾͳͥಇ͍͍ͯΔͷ͔ ɾͲΜͳਓੜʹ͍ͨ͠ͷ͔… ɾਂ͍ςʔϚͰ͸͋Δw ࣗ෼͕ίʔυͷ֎ଆͷͲ͜·Ͱߦ͖͍͔ͨʁ

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ᶄGrowthEngineeringΛͱΓ·͘؀ڥ

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͜Ε·Ͱͷ(SPXUIྖҬͷൃలʹ͍ͭͯ (SPXUIͱ͍͏ςʔϚ ඇٕज़తϊ΢ϋ΢ 6*69ࣄྫ ϚʔέςΟϯάख๏ ΤϯδχΞͳ͠Ͱӡ༻Ͱ͖Δ4%, ٕज़తϊ΢ϋ΢ ύϑΥʔϚϯεվળ ࢓༷มߋʹڧ͍ઃܭ ҆શͰ҆ఆͨ͠αʔόʔӡ༻ ٕज़ͷ੍໿͕Ͱ͖Δ͚ͩগͳ͍ͱ͜ΖͰ ൃల͠΍͍͢ ٕज़͚ͩͰ੒ՌΛ࣮ײͰ͖Δͱ͜ΖͰ ൃల͠΍͍͢

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ࠓޙ: Growth EngineeringΛ֦͍͖͍͛ͯͨ

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ΦʔϓχϯάτʔΫ (SPXUI&OHJOFFSJOH΁ͷೖޱ ͝ਗ਼ௌ͋Γ͕ͱ͏͍͟͝·ͨ͠ʂ

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ɾ֤ࣾϓϨθϯςʔγϣϯ ɹɾ3໊ x 10min ɾάϧʔϓ͝ͱͷτʔΫλΠϜ ɹɾ6໊ఔ౓ʹ෼͔ΕͯςʔϚ͝ͱʹ͓࿩ ࠓ೔ͷΠϕϯτίϯςϯπ

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(SPXUI&OHJOFFSJOHΛࢧ͑Δ؀ڥ @yoshimikeisui

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גࣜձࣾFiNC Technologies — αʔόʔαΠυΤϯδχΞ — iOSΤϯδχΞ — σʔλج൫ΤϯδχΞ — ෼ੳ/άϩʔεϋοΫ ۙ౻ܚਫ @yoshimikeisui ਎ͷ্࿩

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͜Ε·Ͱͷܦྺʙࣾ໨ʢˠϑΣʔζʣʙ ɾαʔϏεϩʔϯν͔Βؒ΋ͳ͍ɺෆಈ࢈ܥϕϯνϟʔʹΤϯδχΞݟश͍ͱͯ͠δϣΠϯ ɹɾࣾ௕+Ӧۀ+σβΠφʔ+ΤϯδχΞʢͱࣗ෼+αʣͷ5໊ఔ౓ ɹɾαʔϏεͷίϯόʔδϣϯ͕िʹ1݅ͱ͔͔͠ͳ͍ʢ=෺݅ͷݟֶਃ͠ࠐΈ݅਺ ɹɾϏδωεϞσϧ΋ɺϓϩμΫτUX΋ࢼߦࡨޡ ɾงғؾ ɹɾਓ͕͍ͳ͍ͷͰඞવతʹɺΈΜͳͰάϩʔεʹ޲͚ͯ೔ʑ࿩͠߹͏ ɹɾʮͳΜ͔͍͍ΞΠσΟΞ͋ͬͨΒݴͬͯɺΑ͔ͬͨΒ͙͢΍Ζ͏ʯঢ়ଶ ɹɾͨ·ͨ·ࢪࡦ͕1ͭ౰ͨͬͨ࣌ͷΠϯύΫτ͕Ͱ͔͍ ɾৼΓฦΓ ɹɾαʔϏεΛੜΉϑΣʔζͩͱඞવతʹάϩʔεࢥߟʹͳͬͯྑ͍ ɹɾటष͍ͷ͕ଟͯ͘ɺ͋·Γମܕతʹֶ΂Δ؀ڥͰ͸ͳ͍ʁ

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͜Ε·Ͱͷܦྺʙࣾ໨ʢˠϑΣʔζʣʙ ɾ্৔1೥લͷɺ๭ΧδϡΞϧʹձࣾʹ๚໰͢ΔαʔϏεͷձࣾʹwebΤϯδχΞͱͯ͠δϣΠϯ ɹɾϓϩμΫτ͸͢Ͱʹيಓʹ৐͍ͬͯΔ ɹɾϏδωεϞσϧ΋ݻ·Γɺ͜Ε͔ΒചΓ্͛Λ৳͹্ͯ͠৔·Ͱߦ͘ஈ֊ ɹɾ͢Ͱʹӈݞ͕͋Γͷ੒௕ʹରͯ͠ٸ֯౓Λ͞Βʹ͚ͭΒΕΔ͔ͷউෛ ɾงғؾ ɹɾ৽ػೳ։ൃ΍طଘαʔϏεͷάϩʔεͳͲϝϯόʔ͝ͱʹ໾ׂ͕෼͔Ε͍ͯΔ ɹɾσʔλ͕ཷ·͍ͬͯΔͷͰɺߦಈ෼ੳ͠ͳ͕ΒվળϙΠϯτΛݟ͚ͭΒΕΔ ɹɾάϩʔεࣄྫ΋ἧ͍࢝Ί͍ͯΔ ɾৼΓฦΓ ɹɾϓϩμΫτ৳ͼ੝Γͩͱɺݕূσʔλἧ͑΍ֶͯ͘͢शαΠΫϧΛճ͠΍͍͢ ɹɾϓϩμΫτͷ౔୆ʹࢧ͑ΒΕ͍͗ͯͯ͢ɺάϩʔεͷ΍Γ͕͍ബ·Δʁ ɹɹɾ㲈άϩʔεࢥߟͳͯ͘΋΍͍͚ͬͯͯ͠·͏

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͜Ε·Ͱͷܦྺʙࣾ໨ʢݱࡏʣʙ ɾ4೥൒લʹೖࣾ ɹɾओࣄۀ͕δϜͱӫཆ࢜૬ஊαʔϏεͩͬͨ ɹɾ͜Ε͔ΒΞϓϦ͕ͬͭΓ࡞Γ͍ͨͱ͍͏ϑΣʔζ ɾiOSΤϯδχΞ͍ͳ͍ͷͰɺiOSΤϯδχΞʹͳΔ ɹɾະܦݧ͕ͩͬͨɺͳΜͱ͔ϩʔϯνʹ͚͗ͭ͜Δ ɾϢʔβʔ͕૿͖͑ͯͨͷͰ෼ੳͷ೤͕ߴ·Γɺ෼ੳΤϯδχΞʹͳΔ ɹɾະܦݧ͕ͩͬͨɺͳΜͱ͔ՄࢹԽ؀ڥΛ੔උ ɹɾϓϩμΫτ͕੒௕࢝͠Ί਺஋Λݟͳ͕Βվળ͢ΔαΠΫϧ͕ఆண͢Δ ɾͦͷ͋ͱ͸ඞཁʹԠͯ͡اըɺ։ൃɺ෼ੳۀ຿Λ܁Γฦ͢೔ʑ ɾάϩʔε࣮੷΋࢒͖ͤͯͨͷͰɺͦΕΛࣾ಺ӡ༻πʔϧͱͯ͠࢓૊ΈԽ͠ల։ ɹɾࠓ೔͸͜ͷ͋ͨΓͷ࿩Λ͠·͢

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͋ɺFiNCΞϓϦ͸͝ଘ஌Ͱ͔͢ʁ

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4,000,000DOWNLOAD iOS/Android FiNC APP

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ओͳάϩʔεϋοΫࣄྫ ɾੈքதͷϔϧεέΞΞϓϦͷதͰ࠷΋ߴ͍ܧଓ཰ ɾϦϦʔε࣌఺͔Βൺֱͯ͠RRΛ2~3ഒ੒௕ ɾϓογϡ௨஌ڐ୚཰9ׂ ɾίΞϞʔγϣϯ࿈ܞ཰9ׂ ɾॳճσʔλه࿥཰Λഒ૿ ɾͦͷଞॾʑͷվળ࣮੷…

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۩ମతʹ΍ͬͨ͜ͱͷྫ

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ΦϯϘʔσΟϯάʹΑΔ,1*վળ࣮੷ ɾੈքதͷϔϧεέΞΞϓϦͷதͰ࠷΋ߴ͍ܧଓ཰(※৭ʑؚΊͨ݁ՌͳͷͰҰԠ֎͓ͯ͘͠w ɾϦϦʔε࣌఺͔Βൺֱͯ͠RRΛ2~3ഒ੒௕ ɾϓογϡ௨஌ڐ୚཰9ׂ ɾίΞϞʔγϣϯ࿈ܞ཰9ׂ ɾॳճσʔλه࿥཰Λഒ૿ ɾͦͷଞॾʑͷվળ࣮੷… ͜ΕΒશ෦ΦϯϘʔσΟϯάͷνϡʔχϯάʹΑ࣮ͬͯ੷Λ࢒͍ͯ͠Δ

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ͳͥΦϯϘʔσΟϯάࢪࡦ͕੒ޭ͔ͨ͠

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੒ޭཁҼ ɾΞϓϦΠϯετʔϧ௚ޙ͕࠷΋Ϟνϕʔγϣϯ͕ߴ͍ ɹɾಉ͡࡞ۀͰ΋͕࣌ؒܦ͔ͬͯΒཁٻ͢ΔͱΊͪΌΊͪΌ࣮ߦ཰͕௿͍ ɾΞϓϦͷಛੑ্ɺॳظσʔλ͕ͳ͍ͱମݧ΋ශ͍͠ ɹɾσʔλೖྗ͢Δ·Ͱ͸ମॏάϥϑ͕Կ΋දࣔ͞Εͳ͍ ɹɾΦϯϘʔσΟϯάͰೖΕͯ΋Β͏ͱදࣔͰ͖Δίϯςϯπ͕૿͑Δ ɹɾϒϥϯΫঢ়ଶͱൺ΂͔ͯͳΓݟͨ໨͕ྑ͘ͳΔ͠ɺ࢖͍ํ΋໨ͰݟͯཧղͰ͖Δ ɾΞϓϦͷ࢖͍ํΛཧղ͍ͯ͠Δͱܧଓ཰ʹఱͱ஍ͷ͕ࠩग़Δ ɹɾҰ൪ଟ͍཭୤ύλʔϯ͕ʮΞϓϦ಺Ͳ͜΋ճ༡ͤͣʹ཭୤ʯ ɹɾઆ໌ͳ͠Ͱ΋ճ༡͢Δͷ͸ಛʹए೥૚͕த৺ʢͦͷΑ͏ͳ࢖͍ํ͸·Ε ɹɾϦʔυ͢Δඞཁ͕͋Δ ɾͦͷଞॾʑ…

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੒ޭཁҼ͸਺ඦճ΋ͷݕূΛ܁Γฦͨ݁͠ՌಘΒΕͨ΋ͷ ɾΞϓϦΠϯετʔϧ௚ޙ͕࠷΋Ϟνϕʔγϣϯ͕ߴ͍ ɹɾಉ͡࡞ۀͰ΋͕࣌ؒܦ͔ͬͯΒཁٻ͢ΔͱΊͪΌΊͪΌ࣮ߦ཰͕௿͍ ɾΞϓϦͷಛੑ্ɺॳظσʔλ͕ͳ͍ͱମݧ΋ශ͍͠ ɹɾσʔλೖྗ͢Δ·Ͱ͸ମॏάϥϑ͕Կ΋දࣔ͞Εͳ͍ ɹɾΦϯϘʔσΟϯάͰೖΕͯ΋Β͏ͱදࣔͰ͖Δίϯςϯπ͕૿͑Δ ɹɾϒϥϯΫঢ়ଶͱൺ΂͔ͯͳΓݟͨ໨͕ྑ͘ͳΔ͠ɺ࢖͍ํ΋໨ͰݟͯཧղͰ͖Δ ɾΞϓϦͷ࢖͍ํΛཧղ͍ͯ͠Δͱܧଓ཰ʹఱͱ஍ͷ͕ࠩग़Δ ɹɾҰ൪ଟ͍཭୤ύλʔϯ͕ʮΞϓϦ಺Ͳ͜΋ճ༡ͤͣʹ཭୤ʯ ɹɾઆ໌ͳ͠Ͱ΋ճ༡͢Δͷ͸ಛʹए೥૚͕த৺ʢͦͷΑ͏ͳ࢖͍ํ͸·Ε ɹɾϦʔυ͢Δඞཁ͕͋Δ ɾͦͷଞॾʑ…

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࠷ॳ͔Β੒ޭύλʔϯΛ෼͔ͬͯ΍͍ͬͯͨΘ͚Ͱ͸ͳ͍ ੒ޭཁҼ͸਺ඦճ΋ͷݕূΛ܁Γฦͨ݁͠ՌಘΒΕͨ΋ͷ ϩʔϯν վળ վળ ϩʔϯν վળ վળ

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۩ମతͳ஌ݟΛͪΐͬ͜ͱ঺հͨ͠ϒϩά اըαΠυͷ࿩ ։ൃαΠυͷ࿩

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FiNCͷΦϯϘʔσΟϯάʹ͓͚ΔGrowthEngineeringͱ͸ʁ

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͢ͳΘͪݕূγεςϜͱӡ༻ϝϯόʔ

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ϊ΢ϋ΢ΛੜΉମ੍͕Ձ஋ͳͷͰɺϊ΢ϋ΢ࣗମਅࣅ͞Εͯ΋௧͘ͳ͍

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ݕূγεςϜӡ༻νʔϜΛ࡞Δ ͜͜Βลͷ஌ݟΛ੔ཧ͢Δͷʹࣾ಺Ͱ΋ઈࢍσΟεΧογϣϯத ɾࠓࣗ෼ͷνʔϜ͸Level5ʹ͍Δ͕ɺ͜͜ʹ౸ୡ͢Δ·Ͱʹ͖ͪΜͱLevel1͔Β௨ͬͯདྷͨ(ۤઅ3೥) ɾGrowthϑΣʔζʹ͍࣋ͬͯͨ͘Ίʹɺͦ΋ͦ΋1stϦϦʔε࣌఺Ͱ੒Ռ͕ݟࠐΊͳ͍ͱ͍͚ͳ͍ ɹɾਆاըͰͳ͍ʹ͠Ζɺ͋Δఔ౓ϕʔεϥΠϯ͕ͳ͍ͱGrowth΋ݫ͍͠ ɾKPIվળͷͨΊʹνϡʔχϯάՕॴ͕Θ͔͍ͬͯͳ͍ͱ͍͚ͳ͍ ɹɾશ͘ݟΒΕͳ͍จݴΛνϡʔχϯάͯ͠΋ҙຯ͕ͳ͍ ɾαʔϏε/ػೳͷ੒௕ஈ֊ʹ߹Θͤͨݕূମ੍͕(๻ͷதͰ)ϗοττϐοΫ