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How do you Decide?
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“Some minor unimportant activity takes place somewhere in one of my brain hemispheres and I suddenly want to go to Montana” - Don DeLillo
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DESIGN is beautiful decision making
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RICARDO VAZQUEZ @iamrvazquez
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The most beautiful photography in the world. The most beautiful photography in the world.
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LOGIC | EMOTION
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DESIGN PRINCIPLES
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ONE THING TO REMEMBER
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WE ARE ALL dESIGNers
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WE ARE Human
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Let’s get Back To the Question
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WE ARE IRRATIONAL people
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WE ARE EMOTIONAL people
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WE crave Happiness
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WE Find it IN THe LITTLE things
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MicroInteractions
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UI/UX Design Principles
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Our vision is optimized to see structure.
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Principles of Visual Perception GESTALT
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Seeing Holistically
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Proximity Similarity Continuity Closure
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Proximity
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The relative distance between objects in a display affects our perception of how these objects are organized.
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SIMILARITY
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Objects that look similar appear grouped.
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CONTINUITY
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Our visual perception is biased to perceive continuous forms rather than disconnected segments.
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CLOSURE
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Our visual system is strongly biased to see objects that it can even interpret a completely blank area as an object.
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Vision : Structure Gestalt Principles
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Our AttentioN Is Limited; Our memory is Imperfect
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LEVEL ONE
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LEVEL TWO
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DESIGN IS MEMORABLE
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WE ARE ALL dESIGNers
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WE SOLVE PROBLEMS EVERY DAY
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We Make decisions based on our emotions
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We Make decisions based on our HAPPINESS
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FInd what you Love
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FInd what you will not surrender
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Use it FOR GOOD
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Thank you.