Nellai Alwar | 10050221097 | Final jury | May 3rd 2014 PATH Connecting stories and ideas An informational content sharing website 

Nellai Alwar | 10050221097 | Final jury | May 3rd 2014 Contents • About the company • Project introduction • Project brief • Context understanding • Research • Brainstorming and conceptualization • Blueprint and information architecture • Wireframes • Visual design 

Nellai Alwar | 10050221097 | Final jury | May 3rd 2014 Dinesh Brid Co- founder & creative head Mohit Yadav UX designer Puja Chaudhari Developer Prakash Thombre Co-founder Visual and interface design Nandini Laxminarayanan Interface designer Nellai Alwar UX intern The team: Notch was started one year ago and has a team of 8 people. The office is an apartment in baner, having a very friendly atmosphere. Notch has been doing a lot of work in web and mobile design. The project team consisted of 6 members, including myself. The team followed a rapid development approach. This project was completed in 3 months and is expected to go live in the near future. About the company Mentors 

Nellai Alwar | 10050221097 | Final jury | May 3rd 2014 Project plan Dec 2013 Project proposal 19th- 28th Jan 2014 Goals and objec- tives 28th dec-4th jan Research 4th-25th Feb 2014 Conceptualization 25th jan - 5th feb Interaction Design 25th feb- 10 mar Mar 2014 Interface design 10th - 28th Visual design 28th mar - 4th apr 

Nellai Alwar | 10050221097 | Final jury | May 3rd 2014 Project introduction Creating a platform that drives users to discover, learn, share and grow their interests. The initial intension of the project was to find pinpointed information quickly. This was later revised and modified through the course of the project. It had to be a content source website. A platform that will store information, potentially in several types of media( ariticles, documents, videos, photos), and is meant to inform, engage and entertain users. A site that is focused on providing news or frequently updated posts. Initial concept and intention 

Nellai Alwar | 10050221097 | Final jury | May 3rd 2014 Publishing houses and renowned writers from various fields posting information on the site. It was assumed that such users will be the core generators of content on the platform Project introduction Assumption 

Nellai Alwar | 10050221097 | Final jury | May 3rd 2014 “ GoStickies is a new, fresh application inspired by sticky notes, targeted towards mobile devices with a new appraoch to communicating and seeking information. It aims to build a network of people and content linked purely through context. It is a data base of information created by users exclusively by sharing content that interest them. “ Project brief - Draft one 

Nellai Alwar | 10050221097 | Final jury | May 3rd 2014 Project brief - Draft one The project was initially called Gostickies and was later changed to paths. Notes: • User generated information • build a community of users willing to share their knowledge. • Quick and easy methods to search information Take aways: Questions: • Why would users require another platform to share their interests? Especially when there are multiple blogging sites and social networking sites that cater the same. • How to create a context of interaction amongst users? 

Nellai Alwar | 10050221097 | Final jury | May 3rd 2014 Context understanding: Scope, environment and opportunities What is the scope and opportunities for such an application to exist in the current market? Where is application going to be available? Who are the target auidence for this application? Who would be the competitors ? Questions 

Nellai Alwar | 10050221097 | Final jury | May 3rd 2014 Desk research: • Literature research • Web research The literature and web research is classified into the following categories: • Market research • Stakeholder analysis • User researh Research 

Nellai Alwar | 10050221097 | Final jury | May 3rd 2014 Desk research Market research Method • Familiarized with blogging platforms. • Focus on three platforms (suggested by the company) The market research for this application was to understand the existing platforms that are catering to the same or similar goal that is of creating a content sharing platform. Research and study platforms that allowed users to share information. • Sites that place a particluar emphasis on the presentation and structure of their content. • The extent of liberty given to the user to share content. • Also support users who are seeking information in different ways. 

Nellai Alwar | 10050221097 | Final jury | May 3rd 2014 Brief about the some successful blogging platforms Research: Blogging platforms It is, in simple terms, the daddy of blogging. The platform powers almost 19 percent of the Web and has been downloaded more than 45 million times. Pros: Customization Cons: Vast array of options can be complicated for less-experienced users. Wordpress Tumblr (the first mainstream service to combine blogging and social media), has a strong community of users. Pros: Tumblr supports custom domain names and reblogging. Cons: ads could make their way to Tumblr blogs. Tumblr The user interface feels like a doodle pad or to-do list, making it a place where one can easily jot down thoughts and come up/develop ideas. Excellent user interface design. Pros: Beautifully designed. Cons: Open to a selective number of users. Svbtle 

Nellai Alwar | 10050221097 | Final jury | May 3rd 2014 Blogger Google’s take on blogging is Blogger, an easy-to- use and free platform that requires only a Gmail/ Google account to get started. Pros: Easy to use and get started. Cons: Not particularly sophisticated and tied to Google. It includes a feature letting users edit and annotate other people’s work, while it obviously integrates well with Twitter. Pros: A great place to showcase your content to a (potentially) large audience. Cons: Lack of customization. Medium As a platform for showcasing knowledge, bloggers that are seeking to tell stories or impart wisdom about particular topics may find Quora useful. Pros: Strong community that soaks up new and interesting content. Cons: Lacks personalization and ‘homely’ feel of a personal blog. Quora Brief about the some successful blogging platforms Research: Blogging platforms 

Nellai Alwar | 10050221097 | Final jury | May 3rd 2014 Hubpages is a user generated content sharing and revenue making platform. Mahalo is a web-directory, human powered search engine which creates a space for internet-based knowledge exchange Squidoo is a gamified blogging platform. Users get ranked and rewarded for their level of interaction on the platform. HUBPAGES MAHALO SQUIDOO Selected after interaction with mentors of the firm. Competitor’s analysis Evaluation method Engagement criteria Finding specific information Type of users Credibility of content Driving factors of site Creating content 

Nellai Alwar | 10050221097 | Final jury | May 3rd 2014 Hub – It refers to the content brought together by a HubPages user. Hubber – It is the term used for HubPages users. HubScore – Each Hub is given a score by HubPages administrators. The score is referred to as HubScore. HubberScore – It refers to the average of a Hubber’s HubScores. HubTool – It is the tool used to create, edit, and publish a Hub. - User generated content - revenue sharing website - encourages user to write articles and guide to write credible quality content. Driving factors of the site Engagement through forums, comments, messages, Q & As - Gamification: reward points for level of interaction Engagement Gamified interaction • Fixed formated • guidance for better writing • different styles provided according to content type Creating content Competitor’s analysis 

Nellai Alwar | 10050221097 | Final jury | May 3rd 2014 • Users: Bloggers • Find information through keyword search. Filters provided for finer results • Site focuses on educating users to write valuable content • Gamified engagement • Revenue generation through advertisements • Also Hubpages pay users after a certain level of achievement Insights Competitor’s analysis 

Nellai Alwar | 10050221097 | Final jury | May 3rd 2014 Driving factors of the site • Multiple forms of information available • Links provided to searched information • Description of search Search result • Description of search • Related blogs and forums • Fast facts • Recommendation Engagement through question and answers. Engagement • Users: Not tech savvy, New online users • Find information through keyword search. Related links, facts related to search. • Site focus on avoiding spam and invaluable info • Interaction through raising questions, answering doubts, commenting on articles Insights Competitor’s analysis 

Nellai Alwar | 10050221097 | Final jury | May 3rd 2014 • Writing articles • buying & selling • Follow lens/ lensmasters • Comments Engagement The users who create lenses are called “lensmasters”. A lensmaster can be anyone with an interest in a specific subject; they do not necessarily have to be externally recognized experts. Engagement through the following: • Type of Users: Bloggers, buyers, sellers • Find information through keyword search. Filters provided for finer results • Site focuses buying and selling unique products • Gamified engagement • Revenue through selling unique products, Bloggers level of interaction Insights Competitor’s analysis 

Nellai Alwar | 10050221097 | Final jury | May 3rd 2014 Users like to be appreciated, noticed and hence interact to build their following base. How to build an interaction within the platform that is not forced? How to identify credible information and avoid spamming? Insights Competitor’s analysis 

Nellai Alwar | 10050221097 | Final jury | May 3rd 2014 Stakeholder analysis beneficiaries of the site Stakeholders: content creators site members bloggers mainstream media topical experts search engines 

Nellai Alwar | 10050221097 | Final jury | May 3rd 2014 The research was divided into the following parts: • Types of internet users • Bloggers psychology • Content sharing User reseach 

Nellai Alwar | 10050221097 | Final jury | May 3rd 2014 General types of users: User reseach Active versatile Internet users, who are active in both information seeking, communication and entertainment related use. Practical work oriented Internet users, who are mainly active information–oriented users. Entertainment oriented active Internet users, whose main interests include entertainment and communication related uses, and seeking Internet solutions that cater to their interests. Practical information oriented small–scale Internet users differ from the previous group in that while their activities focus mainly on information use, they are less frequent in their activities. Entertainment and communication oriented small–scale Internet users also use the Internet less frequently than their active counterparts. Their use focuses on leisure–related activities and they are passive when it comes to information– related activities; Small–scale Internet users use the technologies so infrequently that they do not have any significant types of activities that would describe them, and have very poorly developed online behavior. Understanding users 

Nellai Alwar | 10050221097 | Final jury | May 3rd 2014 • Why do you blog? • What do you blog about? • How frequently do you blog? • How do you interact with your viewers? followeres? • How has blogging benefited you? Financially/ professionally/ personally • Who would you suggest blogging to? • What would be the one thing you would like to change about the blogging platforms? Questionnaire: User reseach Blogger’s psychology 

Nellai Alwar | 10050221097 | Final jury | May 3rd 2014 Food and Beverage Expert, Blogger, Writer Josie Callahan Princess Padilla: New york lifestyle, personal experiences, love and relationships Michael Babich Traveler and explorer, enjoy sports, photography, good book, good cigar and good Ankur Banerjee Writes about roaming the earth, world of music, mobile culture Susie Cagle Reporting, politics, policy, California, jokes, complaints, etc. susiecagle.com User reseach Blogger’s psychology 

Nellai Alwar | 10050221097 | Final jury | May 3rd 2014 Automatically Share to relevant platforms Share New Content Multiple Times Share Existing Content again Strongly encourage people to share blogger’s content. - Social media plug ins - Click to tweet - Subscribe to mailing list - Encourage sharing images on Pintrest Content sharing Understanding bloggers 

Nellai Alwar | 10050221097 | Final jury | May 3rd 2014 People blog about various topics. It could be documenting one's life; providing opinions; working out emotional issues; "thinking by writing"; or promoting conversation and community. Blogging is an unusually versatile medium, employed for everything from spontaneous release of emotion to support of group collaboration and community. Overall insight Motivations for blogging included: blog content: Content was diverse, ranging from journals of daily activities to serious commentaries on important issues. Insights 

Nellai Alwar | 10050221097 | Final jury | May 3rd 2014 After the desk and some field research, it was time to start brainstorming about sharing content and the tasks related to it. Conceptualization Brainstorming 

Nellai Alwar | 10050221097 | Final jury | May 3rd 2014 Conceptualization Brainstorming Brainstorming sessions to understand the pros and cons of UGC ( user generated content). Why would users follow and what do they expect out of it. Evaluating the methods of searching for content. Interpret the different set of actions users take to be informed about their interests with the use of the Internet. 

Nellai Alwar | 10050221097 | Final jury | May 3rd 2014 Conceptualization Concept 1 

Nellai Alwar | 10050221097 | Final jury | May 3rd 2014 Concept Search for information on one platform and information gathered is from multiple platforms Link specific amounts of platforms to the application and browse through information on application Browse through multiple platforms and drop interesting findings in application and go through gathered content on application Have a generic search engine linked to application Chunk similar information and present Initiation Selection Exploration Formulation Collection Search closure Search information through precise words Use appropriate keywords Browse through multiple platforms and drop interesting findings in application and go through gathered content on application Identify requirement to search information Identify if Information relevant to subject Mark relevant content Save sources Hashtags Labels Categorising and labelling content helps user find it faster labelling content helps user find it faster Provide gist to the user about content to identify requirement User has gained an understanding about topic, now is clear about their requirements User knows they require information about a subject. Unsure of what the information is Search for precise information Collects information on platform about the topic Mark required information Save sources of consistent, valuable platforms Achieved information required Summarise and write content Provide updates about interested subject Request for updates Conceptualization Concept 2 One of the ideas was to be able to search multiple platforms through the site. Helping users by providing content from their preferred sites through keywords, hash tag searches. 

Nellai Alwar | 10050221097 | Final jury | May 3rd 2014 Give them what they like Shaping and presenting information according to user’s requirements. The driving force of this concept is following and being up to date about interested subjects. Learn something everyday Users search for pinpointed information only through publications. Gain knowledge through credible work Writers create content about various subject matter. App provides sources of references such as books, subscriptions, magazines, research papers. Mood news Application provides different moods when browsing the internet like : Work/interest/time pass/ humour Hungry for information Selection of interested subject Constant news about information pertaining to subject Conceptualization Ideas 

Nellai Alwar | 10050221097 | Final jury | May 3rd 2014 Am i at the right place? Application behaves like an access point to the information available. It can be a separate service or a plug in to the browser. Draws information about the visited site and presents it for better decision making. Information will consist of: About the site/ viewers or members/ reviews/ ratings. This is to show credibility of information. Gamification of interaction To create and sustain interest and interaction of the user Badges and ranks according to level of contribution, interaction and influence strength. Marking user according to every action to identify credibility, interest and popularity. Put me in touch with info Users have access to information through the application behaving like a guide. Applications searches the web on behave of the user and draws credible sources of information to refer to Provides documents related to subject Data base created by users. Key features: quick reliable search, credible sources, informative. Conceptualization Ideas 

Nellai Alwar | 10050221097 | Final jury | May 3rd 2014 To provide a valuable learning space through sharing ideas and experiences of like minded people AIM Project brief: draft 2 

Nellai Alwar | 10050221097 | Final jury | May 3rd 2014 Primary users: Bloggers, publishers, authors Target audience 

Nellai Alwar | 10050221097 | Final jury | May 3rd 2014 • Who blog about their life/ daily activity • Bloggers who like to voice their opinion on a particular subject matter. • Bloggers who experiment through writing. • Bloggers who talk about their struggles. • Bloggers who post content to get a conversation started amongst a group of users. Bloggers Target audience 

Nellai Alwar | 10050221097 | Final jury | May 3rd 2014 Target audience Publishing houses News, technology, politics, art, fashion, design and various others, which have a digital publishing. The benefits of publishing houses posting on path, is to get a wider audience who know exactly what they want to be informed about 

Nellai Alwar | 10050221097 | Final jury | May 3rd 2014 Having authors linking their work and also taking part in disscusion, will be a great help. Users are always looking for guidance and au- thors are extremely resourceful. Academia News : politics, policies, current affairs Design and art Technology Philosophy Educational and various other topical experts. Authors Target audience 

Nellai Alwar | 10050221097 | Final jury | May 3rd 2014 In this section, I have focused on creating personas for different type of bloggers. I have not taken up publishing houses as the approach to intergrate them into the platform will be different. Also pubishing houses will have different incentives to be part of paths than online bloggers. Independent fashion blogger Name: Julia Dinardo Age: 32 Location: New york city Creative blogger Name: Sean Smith Age: 35 years Location: Vancouver Working out problems Name: Michael Kerr Age: 45 years Location: Portland, Oregon Conversation starter Name:André Medeiros Age: 28 years Location: Finland Personal Blogger Name: Joshua Lockhart Age: 26 years old Location: london Personas: Personas and Scenarios 

Nellai Alwar | 10050221097 | Final jury | May 3rd 2014 Persona 1: Blog as commentary (not just chatter, a point of view) Independent fashion blogger Name: Julia Dinardo Age: 32 Location: New york city Julia, a die-hard Pittsburgh native and long-time New York City resident has covered New York and LA Fashion Weeks for the past ten years while penning articles for a myriad of publications, including Clear, Primo, and many more. She has her own website called fashionpulse.com where she talks About Julia Through honest writing and strong visuals, Julia Dinardo’s goal is to showcase authentic, focused, and consistent content to a wide demographic of readers about the international worlds of fashion and beauty. Goals: Computer skills : Expert Job situation: designer, writer, and editor, fashion industry veteran, Entrepreneur Computer type: Netbook, iphone, ipad Computer tools: Email, web browsing, social network sites, word processing about shopping smarter via a very carefully curated selection of items she reviews and feature. She also provides knowledge about fashion and beauty news, events, happenings, interviews and more. Julia has her unique presence in multiple social platforms such as twitter, Facebook and Instagram yet she finds it difficult to get dedicated followers. She has been trying to post her content of other platforms to attract new fashion enthusiasts but has been unsuccessful. • sharing content to different groups. • Build a dedicated following base. Quick take on Julia Scenario: “Dress shabbily and they remember the dress; dress impeccably and they remember the woman.” - Coco Chanel Fav quote: Persona 1 

Nellai Alwar | 10050221097 | Final jury | May 3rd 2014 User persona 2: Blog as a muse(thinking by writing) Creative blogger Name: Sean Smith Age: 35 years Location: Vancouver “Reading, after a certain age, diverts the mind too much from its creative pursuits. Any man who reads too much and uses his own brain too little falls into lazy habits of thinking.” - Albert Einstein Sean smith is a marketer, writer and creative strategist. He has started few design startups and is a self improvement enthusiast. Calls himself a self-critic and a hopeful optimist. He does a lot of consultancy and freelance work. Sean believes that the web is inundated with content of all types. Users from different verticals have always been told to follow a set of experts, companies or blogs online. This diminishes one’s creative ability and he encourages About Sean users to expand it through writing. Sean does not have his own website but posts his content on couple of platforms like medium and blogger. Fav quote: Computer skills: Expert Job situation: Entrepreneur, consultant, marketer, writer and creative strategist Computer type: Laptop and iphone Computer tools: Email, web browsing, blogging platforms, word processing Quick take on Sean Sean has always felt the best piece of writing comes from exploring. He wishes to push creative writing on blogging platforms and improve the quality of blogging content. Goals: Sean believes that the best works of writing comes from thinking within. He wants to encourage people to write quality content through his explorative writings. He wants to reach out to fellow bloggers who can take inspiration from such a style of writing. • Educate people to write better content • Reach out to fellow bloggers. Scenario: Persona 2 

Nellai Alwar | 10050221097 | Final jury | May 3rd 2014 User persona 3 blog as a catharsis: me working out my own issues. Working out problems Name: Michael Kerr Age: 45 years Location: Portland, Oregon Michael has been a blogger for about 5 years. He initially started writing about subjects related to art. Through the years as a blogger, he found it liberating to write about problems he faced. It was a method to coup with the problem, which in tern also helped other readers online. From the response be achieved, he shifted gears and changed his writing to subjects related to growing up, love About Michael and relationship, this was also due to the hardships he faced in his personal life. Fav quote: Computer skills: Expert Job situation: writer, art history veteran. Computer type: Laptop and google nexus Computer tools: Email, web browsing (blogging platforms, social networking), word processing, Quick take on Michael Goal: Michael has been through couple of hard breakups over the years and has learnt and grown from it through expressing his emotions through writing. Now he feels suggesting and guiding Goals: The internet is vast and has become a personal journal for some people. Many might frown upon it, but Michael sees it as a sign of striving to overcome issues by oneself and believes that one can help someone in a completely different location through writing. Michael wants to reach out to the troubled souls on the internet. He has so far been posting his writing on tumblr and has received some good appreciation. • He wishes to expand his following by reaching out to people from various demographic groups. • He would also like to mingle with like minded bloggers. Scenario: Your blog is your unedited version of yourself. ~ Lorelle people towards a better relationship is heart warming experience. Michael has received a lot of positive response about his blogs on tumblr. He noticed that there are a lot of troubled youngsters who are seeking for guidance and he could help them through his writings. Persona 3 

Nellai Alwar | 10050221097 | Final jury | May 3rd 2014 User persona 4: blog as a community forum : (getting in conversation with each other electrically) Conversation starter Name:André Medeiros Age: 28 years Location: Finland Give a person a fish and you feed them for a day; teach that person to use the Internet and they won’t bother you for weeks. ~Author Unknown Ten years ago, Andre was a teenager discovering the web, and one thing that really got him hooked was forums. He was connecting with people with similar interests: Pokémon, Megaman, Tony Hawk’s Pro Skater, and game development. Andre participated in forums for each of those interests. It thrilled him that some people around the world actually liked the same things as he did with the same intensity. About André Fav quote: Computer skills: BOSS Job situation: web developer, game designer, software engineer, co-founder of ironquote, platform for online discussion societies. Computer type: Laptop, google nexus, ipad Computer tools: Email, web browsing (blogging platforms, social networking), word processing, web - developing, designing softwares Quick take on André Andre discovered the net through forums and see’s it dimenishing now. Despite the internet being flooded with a lot of spamming, he is determined in re-building the forum community with some good quality discussions like some years back. Goals: Andre has started a online discussion society to build communities of like minded people, to learn, debate and grow their interest. He wants to have focused, consistent discussions on topics that interests users across the world. He is having difficulties filtering the kinds of users as there is a lot of spamming activities online currently. • Build niche communities of various interests • Interact and engage with users of passionate interests like his. Scenario: Andre has started a online discussion society to build communities of like minded people, helping each other. He wants to have focused, consistent discussions on topics that interests users across the world. Persona 4 

Nellai Alwar | 10050221097 | Final jury | May 3rd 2014 User persona 5: blog to document my life Personal Blogger Name: Joshua Lockhart Age: 26 years old Location: london Writing and cookery are just two different means of communication. Maya Angelou As an occasional personal blogger, Joshua has written a lot personal publications that are not exactly meant for making money. He really enjoys it and sees it as a recreational activity. He has been a personal blogger for about 2 years and posts his publications on blogoshere. He is by profession a web video producer and online content writer. About John Fav quote: Computer skills: expert Job situation: web video producer, Online content writer Computer type: Laptop, google nexus, ipad Computer tools: Email, web browsing (blogging platforms, social networking), word processing, video editing. Quick take on John John has been a personal blogger for two years and has no interest in making money as a blogger. He does it for pleasure and wants it to remain like that. John wants to find a unique space, catering only to personal blogging, which has been a task to find. Goals: John wants to publish his work in a unique niche market, catering to only personal blogging. In his yeas as personal blogger he posted on many blogs which cater to a variety of topics and is difficult to filter specific content. He wishes to have a space where personal blogs can be easily identified. • having a niche space for personal blogging on a blogging platform. Scenario: Persona 5 

Nellai Alwar | 10050221097 | Final jury | May 3rd 2014 Creating a platform that drives users to discover, learn, share and grow their interests. AIM Final project brief 

Nellai Alwar | 10050221097 | Final jury | May 3rd 2014 Site experience Being a high content quality site , it required to be a pleasurable surfing space. The ease of use , tone and manner of communication is crucial to the pleasurable experience. Keeping in mind these factors, the site structure and layout was designed. 

Nellai Alwar | 10050221097 | Final jury | May 3rd 2014 Initial site structure gave users more liberty and customisation. This was modified as it was difficult to grasp. Giving users limited options increases the’ site’s functionality. Initial concept map 

Nellai Alwar | 10050221097 | Final jury | May 3rd 2014 Detailed website structure, used omnigraffle to construct it. Site blueprint and IA 

Nellai Alwar | 10050221097 | Final jury | May 3rd 2014 Landing page User provided with two options: Sign up or log in. Signing up has two options. One for publishing house and one for other users. This was done to be able to establish credible source at the begining Home page User’s newsfeed will consist of following paths, boards, groups and created paths recent/trending/ popular activities. System will also provide some suggestions according to interest. Content will be filtered through categories A feature to distingiush user authenticity amongst articles. Basic categorization will be: Expert, publisher, basic. Site blueprint and IA 

Nellai Alwar | 10050221097 | Final jury | May 3rd 2014 Profile The profile will consists of a list of all the followings. Created content: Articles, paths, groups, discussions, boards. Boards here are similar paths, bunched together. Also will have details of the user, their interests, and a note Followings News, articles related to all followings of the user. This could be an article, a group, board, discussion. Information will be categorized in different ways: trending, popular, recently added. Article An article can be favourite-ed, recommended, appreciated and shared. Site blueprint and IA 

Nellai Alwar | 10050221097 | Final jury | May 3rd 2014 Path Jane smith Sign up Welcome to Path take a tour Connecting ideas and experiences Learn about the site before signing up Wireframes 

Nellai Alwar | 10050221097 | Final jury | May 3rd 2014 Figured out your path completely customisable for your interest. Stream information by creating paths Want regular updates Newsfeed type interest ICC world cup T20 India VS Pakistan ICC world cup T20 England VS New Zealand image image Name your pitstop make it pitstops Pitstops T20 Trend and moods UX trends sports.cricket.worldcup.india.score sports.cricket.worldcup.india.score sports X cricket X worldcup X ICC X espn X T20 X ICC X worldcup X espn X Make pitstop Make pitstop Sign up take a tour Pricing Pricing Introduction to the site and it’s key feature User can create a path through linking a bunch of keywords together and start streaming specific information. The keyword link will be of close proximity to avoid unrelated data displayed. How does it work? Wireframes 

Nellai Alwar | 10050221097 | Final jury | May 3rd 2014 share your post-its on pitstops, paths stick it with like minded people through post-its or discussions Profile stick it Figured out your path completely customisable for your interest. Lets get started Sign up with: Pricing or a simple registration: email ID Register Sign up form Users can sign up through facebook, twitter or gmail. Wireframes 

Nellai Alwar | 10050221097 | Final jury | May 3rd 2014 Trending Popular All Search Path Jane smith 5 facts about web design I was not informed about Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque congue consequat leo sit amet mattis. Vestibulum ante Likes 45 Fav 10 Shares 3 5 facts about web design I was not informed about Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque congue consequat leo sit amet mattis. Vestibulum ante Read more Likes 45 Fav 10 Shares 3 5 facts about web design I was not informed about Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque congue consequat leo sit amet mattis. Vestibulum ante Read more Likes 45 Fav 10 Shares 3 1 main menu 1 2 3 4 5 6 2 Profile and settings 3 Alerts and notifications 5 Browsing filters 4 Create note 7 6 Search bar 7 News feed slideshow Home page/ news feed Site layout The site has a minimalistic design. This allows users to focus on the content and not be distracted by other features /ads or pop ups. Colored ring around the user will depict the credibility. Expert/publisher/basic Wireframes 

Nellai Alwar | 10050221097 | Final jury | May 3rd 2014 Trending Popular All Search Path Jane smith Boards Groups discover 5 facts about web design I was not informed about Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque congue consequat leo sit amet mattis. Vestibulum ante Read more Likes 45 Fav 10 Shares 3 5 facts about web design I was not informed about Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque congue consequat leo sit amet mattis. Vestibulum ante Read more Likes 45 Fav 10 Shares 3 Profile and notes Favorites settings Logout Navigation activity Through the menu users can access boards, groups on path. Discover is to showcase some inspirational work according to user’s interest. Activity consists of a list of actions the users has conducted from likes, followings to reads and shares Wireframes 

Nellai Alwar | 10050221097 | Final jury | May 3rd 2014 Trending Popular Recent Designshow 2013 National Institute of Design, 2013 batch designshow Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque congue consequat leo sit amet mattis. Vestibulum ante Likes 45 Fav 10 Shares 3 How to prepare for designshow/ final submission Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque congue consequat leo sit amet mattis. Vestibulum ante Likes 45 Fav 10 Shares 3 California college of arts, designshow 2013 Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque congue consequat leo sit amet mattis. Vestibulum ante Read more Likes 45 Fav 10 Shares 3 Best designshows of 2013 Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque congue consequat leo sit amet mattis. Vestibulum ante Read more Likes 45 Fav 10 Shares 3 Relevance All Path Jane smith Search page Different filters provided to make search results easy to identify Wireframes 

Nellai Alwar | 10050221097 | Final jury | May 3rd 2014 Created Favourites 5 facts about web design I was not informed about Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque congue consequat leo sit amet mattis. Vestibulum ante Likes 45 Fav 10 Shares 3 5 facts about web design I was not informed about Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque congue consequat leo sit amet mattis. Vestibulum ante Read more Likes 45 Fav 10 Shares 3 5 facts about web design I was not informed about Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque congue consequat leo sit amet mattis. Vestibulum ante Read more Likes 45 Fav 10 Shares 3 Jane Smith Expert Design Thinking About Jane Lpercipitur, vix eu nibh maluisset. Duo velit corpora vituperata no, an mel sale maiestatis. In meliore facilisis gloriatur per, vjkdfhjksh. Lpercipitur, vix eu nibh maluisset. Duo velit cor Notes Boards Interests Groups Notes Jane smith Public profile: note view Note/article view consists of two filters, created and favourites Wireframes Path 

Nellai Alwar | 10050221097 | Final jury | May 3rd 2014 Account settings Basic info Email ID Password Profile Country Gender Privacy Email Notification Get notifications Notifications about Send emails Likes your note Favourites your note Commets on your note Notes status: trending/popular Immediately Once a day Notes status: trending/popular Invitation to a group/discussion Invitation to a group/discussion suggestions Social Networks Connected to facebook Connected to Twitter Connect to Google+ Log in with Facebook Log in with Twitter Log in with Google+ Link activities to timeline ON ON ON ON ON ON ON ON OFF ON OFF OFF ON [email protected] Change password Edit profile United States Male Female Edit ON Path Jane smith Account settings Basic account setting, users are familier with Wireframes 

Nellai Alwar | 10050221097 | Final jury | May 3rd 2014 All Created Followings PRINT MAKING Follow Jane Smith Expert Design Thinking About Jane Lpercipitur, vix eu nibh maluisset. Duo velit corpora vituperata no, an mel sale maiestatis. In meliore facilisis gloriatur per, vjkdfhjksh. Lpercipitur, vix eu nibh maluisset. Duo velit cor Notes Boards Interests Groups Path Jane smith DESIGN THINKING Follow UX DESIGN Follow DOCUMENTRY Follow POSTERS Follow MOVIE REVIES Follow TRAVEL & FOOD Follow SHORT COURSES Follow POSTERS Follow User public profile: groups Two types of filters for groups and boards. Following and created ones. Wireframes 

Nellai Alwar | 10050221097 | Final jury | May 3rd 2014 All Created Followings Create board PRINT MAKING Edit Jane Smith Expert Design Thinking About Jane Lpercipitur, vix eu nibh maluisset. Duo velit corpora vituperata no, an mel sale maiestatis. In meliore facilisis gloriatur per, vjkdfhjksh. Lpercipitur, vix eu nibh maluisset. Duo velit cor Notes Boards Interests Groups Notes Jane smith DESIGN THINKING Edit UX DESIGN Edit DOCUMENTRY Edit POSTERS Edit MOVIE REVIES Edit TRAVEL & FOOD Edit SHORT COURSES Edit User private profile: Boards Wireframes Path 

Nellai Alwar | 10050221097 | Final jury | May 3rd 2014 All Recent Popular DESIGN THINKING Follow Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque congue consequat leo sit amet mattis. Vestibulum ante Roger patrick Expert Design thinking About: 25 followers Path Jane smith 5 facts about web design I was not informed about Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque congue consequat leo sit amet mattis. Vestibulum ante Likes 45 Fav 10 Shares 3 5 facts about web design I was not informed about Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque congue consequat leo sit amet mattis. Vestibulum ante Read more Likes 45 Fav 10 Shares 3 5 facts about web design I was not informed about Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque congue consequat leo sit amet mattis. Vestibulum ante Read more Likes 45 Fav 10 Shares 3 Topic page Topic page mentions creator’s name and field of expertise Wireframes 

Nellai Alwar | 10050221097 | Final jury | May 3rd 2014 All Recent Popular BBC news Publisher About BBC Lpercipitur, vix eu nibh maluisset. Duo velit corpora vituperata no, an mel sale maiestatis. In meliore facilisis gloriatur per, vjkdfhjksh. Lpercipitur, vix eu nibh maluisset. Duo velit cor Notes Boards Interests Groups Notes Jane smith 5 facts about web design I was not informed about Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque congue consequat leo sit amet mattis. Vestibulum ante Likes 45 Fav 10 Shares 3 5 facts about web design I was not informed about 5 facts about web design I was not informed about Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque congue consequat leo sit amet mattis. Vestibulum ante Read more Likes 45 Fav 10 Shares 3 5 facts about web design I was not informed about Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque congue consequat leo sit amet mattis. Vestibulum ante Read more Likes 45 Fav 10 Shares 3 Publisher page public Wireframes Path 

Nellai Alwar | 10050221097 | Final jury | May 3rd 2014 Landing page: View 1 Build excitement for user Visual design 

Nellai Alwar | 10050221097 | Final jury | May 3rd 2014 Landing page: View 2 Visual design 

Nellai Alwar | 10050221097 | Final jury | May 3rd 2014 Landing page: View 3 Visual design 

Nellai Alwar | 10050221097 | Final jury | May 3rd 2014 Introduction Visual design 

Nellai Alwar | 10050221097 | Final jury | May 3rd 2014 Homepage Content on newsfeed is divided according to following interests. Visual design 

Nellai Alwar | 10050221097 | Final jury | May 3rd 2014 Visual design 

Nellai Alwar | 10050221097 | Final jury | May 3rd 2014 Thank you