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20 2 4 . 12 . 1 3 Akira Motomura @ YUMEMI DML x YUMEMI

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2 0 DML x YUMEMI

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3 ΞϝϦΧͰίϛϡχέʔγϣϯσβΠϯΛֶͼɺα ϯϑϥϯγείͷσβΠϯϑΝʔϜͰɺIoTɾιϑτ ΢ΣΞαʔϏε౳ͷϓϩδΣΫτʹࢀըɻؼࠃޙɺ גࣜձࣾΏΊΈʹೖࣾɻ ݱࡏ͸ɺσδλϧઓུʹؔΘΔϓϩδΣΫτਪਐ΍ σβΠϯਓࡐҭ੒ɺ૊৫ಋೖࢧԉΛߦ͏ɺΏΊΈͷ σβΠϯɾΠωʔϒϧϝϯτࣄۀ੹೚ऀΛ຿ΊΔɻ ຊଜষʢAkira Motomuraʣ ΏΊΈɹࣥߦ໾һ / γχΞɾαʔϏεσβΠφʔ ໋ཱؗେֶσβΠϯՊֶݚڀηϯλʔ٬һݚڀһ HCD-Netೝఆ ਓؒத৺ઃܭઐ໳Ո DML x YUMEMI

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4 ձ໊ࣾ גࣜձࣾΏΊΈ ઃཱ೔ 2000೥1݄27೔ ैۀһ਺ 393໊ʢ2024೥4݄࣌఺ɺਖ਼ࣾһͷΈ׵ࢉʣ ࣄۀ಺༰ ΠϯλʔωοταʔϏεͷاը/։ൃ/੍࡞/ӡ༻ࢧԉ ॴࡏ஍ ౦ژΦϑΟε ˟154-0024 ౦ژ౎ੈా୩۠ࡾݢ஡԰2-11-23 αϯλϫʔζB౩7֊ʢ༣ศ෺ड෇8֊ʣ ژ౎ΦϑΟε ˟600-8411 ژ౎෎ژ౎ࢢԼژ۠ӊؙ௨࢛৚Լϧਫۜ԰ொ620൪஍ COCONӊؙ 4֊ ח૔ΦϑΟε ˟248-0014 ਆಸ઒ݝח૔ࢢ༝ൺϲ඿2-9-62 FORUM 302 DML x YUMEMI

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5 Web DML x YUMEMI

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6 GODD DESIGN AWARD 20 2 4 HOPE / GOOD DESIGN AWARD 2 0 23 auPay / KDDI au 20 24 / JCB 20 24 / NTT GOOD DESIGN AWARD 2 0 23 taknal / GOOD DESIGN AWARD 2 0 23 Enta NFT / 20 23 / 20 20 / au DML x YUMEMI

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7 DML YUMEMI 0 1 2 DML x YUMEMI

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8 1 DML YUMEMI DML x YUMEMI

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9 YUMEMI Design Service Canvas 1 / 2 DML x YUMEMI https://designservicecanvas.yumemi.co.jp/

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10 YUMEMI Design Service Canvas 2 / 2 DML x YUMEMI https://designservicecanvas.yumemi.co.jp/ UX/UI UX/UI

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11 1 / 2 DML x YUMEMI https://bizzine.jp/article/detail/ 9441

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12 2 / 2 DML x YUMEMI https://designservicecanvas.yumemi.co.jp/palatte/design-enablement

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13 DML x YUMEMI https://yumemi.co.jp/dml_yumemi_ 231215

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14 2024 DML x YUMEMI https://www.dmi.org/page/ADMC 20 24 Proceedings https://www.ritsumei.ac.jp/research/rcds/ fi le/ 20 24 / 14 _rcds_ 4 .pdf

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15 2 DML x YUMEMI

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17 1 / 3 DML x YUMEMI 
 (Buchanan, 20 0 1 ; Davis & Dubberly, 2023 ; Dubberly, 2017 ) (Archer, 197 9 ; Buchanan, 1992 ; Cross, 1982 ; Dubberly, 202 2 ; Rittel & Webber, 1973 ) 
 
 ( 2 01 5 , 20 19 )

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18 2 / 3 DML x YUMEMI https://www.jpo.go.jp/resources/shingikai/kenkyukai/kyousou- design/document/index/ 01 houkokusho.pdf https://www.meti.go.jp/shingikai/economy/kodo_design/pdf/ 20 190 32 9 _ 02 .pdf https://www.meti.go.jp/policy/it_policy/jinzai/skill_standard/ 20 240 70 8 -p- 1 .pdf

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19 3 / 3 DML x YUMEMI

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20 DML x YUMEMI 2

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21

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22 DML x YUMEMI ⾒ Adopted from Cross, 19 82 , p. 221

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23 DML x YUMEMI ( ) ( ) enablement (Townsend et al., 2 00 2 ; Townsend & Polatajko, 2007 )

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24 DML x YUMEMI Adopted from Townsend & Polatajko, 2007 Description Adopt Advocate Coach Collaborate Consult Coordinate Design/Build Educate Engage Specialize Propose and use appropriate methods of interventions based on clients di ff erent needs and circumstances For clients, argue and challenge a status-quo that hinders new perspectives to make relevant stakeholders recognize issues Support clients to recognize their needs, motivations, and goals though a partnering conversation Based on a mutual respect between clients and professionals, work together in order to attain a common outcome Listen to clients and give advice to clarify di ff erent available options for change Gather multiple information and resources and connect them with clients for the purpose of achieving a speci fi c result Develop a tool, service, and program that can support clients needs and goals Provide information and instructions, regardless of media used, that can foster active participation of client and promote their positive changes Demonstrate various activities and methods to engage clients in a process instead of telling them to do so Employ appropriate speci fi c theories, skills, and methods to address clients needs and situations 1 2 3 4 5 6 7 8 9 1 0

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25 DML x YUMEMI 


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27 DML x YUMEMI (McNi ff , 2002 ; Nakamura, 2 008 ).

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28 - DML x YUMEMI 
 - (Sato, 20 0 8 ) 1 1 2 3 1 2 3 2 1 2 3 3 1 2 3

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29 DML x YUMEMI 
 3 1 . 2 . 3 .

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30 DML x YUMEMI A B C D E F G ID 3 15 2 0 15 2 0 20 3 5 10 5 10

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31 DML x YUMEMI 1 2023 / 2 ( 1 month) 
 2023 / 3 ( 1 month) 2023 / 5 8 ( 4 months) 2023 / 9 ( 0 . 5 month)

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32 DML x YUMEMI 1 2023 / 2 ( 1 month) 
 2023 / 3 ( 1 month) 2023 / 5 8 ( 4 months) 2023 / 9 ( 0 . 5 month) 2 2023 / 9 ( 0 . 5 month) 2023 / 10 ( 1 month) 2023 / 11 2 0 24 / 3 ( 5 months) 
 
 2024 / 3 ( 1 month)

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33 DML x YUMEMI 1 - 2 - Educating Designing/building 
 Consulting Adapting Engaging Collaborating Collaborating Adopting and consulting Coordinating, educating, and engaging

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35 Pulling 
 Coach 
 Collaborate Pushing 
 Advocate 
 Consult 
 Coordinate 
 Design/Build 
 Educate Demonstrating Adopt 
 Engage 
 Specialize DML x YUMEMI

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36 1 2 3 
 
 DML x YUMEMI

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37 DML x YUMEMI Pulling Demonstrating Pushing Designerly ways of knowing Scienti fi c thinking Humanistic thinking

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38 DML x YUMEMI Pulling Demonstrating Pushing Designerly ways of knowing Scienti fi c thinking Humanistic thinking

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39 
 3 pulling pushing demonstrating 
 DML x YUMEMI

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40 Get in touch Website X note LinkedIn https://designservicecanvas.yumemi.co.jp https://twitter.com/akira_motomura https://note.com/akiramotomura https://www.linkedin.com/in/akiramotomura Special thanks to: Kazaru Yaegashi Yuichiro Oda Mika Isobe Masaaki Nonoyama DML x YUMEMI